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Sony Europe maximizes availability                                                   Overview

for SAP applications with IBM                                                        Challenge
System z, Power Systems and DB2                                                      Sony Europe’s original SAP ERP
                                                                                     implementation could not deliver
Sony Europe is the Sony Corporation’s     database server was struggling to cope     the level of performance that
marketing, sales and distribution         with the workload, and performance         the company’s international
organization for the whole of Europe      was suffering,” says Gill Hanlon, Senior   operations required as further
and Russia. It operates across 38         Technical Consultant at Sony Europe.       countries were being added to
countries and 13 time zones, employs      “We had expanded our existing server       the platform.
6,000 employees, and generates annual     hardware as far as we could, so we
revenues of €8 billion.                   needed to change to a new platform.”       Solution
                                                                                     Upgraded to IBM System z10 for
Originally, Sony’s European operations    The company had two options: move          improved performance, enabling
operated independently in each country,   Oracle onto an even larger and more        the introduction of new web
and each national subsidiary was          expensive UNIX server from Sun, or         shops and a sophisticated online
responsible for its own IT systems.       migrate to IBM DB2 for z/OS, running       ‘Configure To Order’ capability for
                                          on the IBM System z mainframe              the Sony VAIO product range.
To increase efficiency, improve data      platform.
quality and reduce management costs,                                                 Key benefits
Sony Europe began a major project to      “We have always been an IBM shop           The combination of System z10,
standardize the IT architecture across    from a hardware perspective, and           Parallel Sysplex® and PowerHA on
Europe, and began migrating to a single   we had built an excellent working          Power Systems servers delivers
central SAP ERP solution. The company     relationship with IBM, so we were keen     very high availability for the
initially chose to support SAP with an    to stay on an IBM hardware platform,”      company’s business-critical SAP,
Oracle database, which ran on an IBM      explains Hanlon.                           web and reporting environments.
AIX platform.
                                          “We had some mainframe expertise as
“Within a couple of years of the          there was a legacy system running on
implementation, our SAP landscape         an old mainframe, and this application
had expanded to the point where the       was due to be phased out. We ordered

Case study
a new mainframe to act as our SAP
                                       database server, and migrated the
                                       system. There were some challenges           “We have always been
                                       at first, as we were fairly early adopters    an IBM shop from a
                                       of SAP on the DB2 platform, but the           hardware perspective,
Business Challenge
                                       system soon started to deliver what we        and we had built an
                                       had hoped.”                                   excellent working
Sony Europe’s original SAP ERP                                                       relationship with IBM,
implementation, based on an Oracle
                                       High availability with System z               so we were keen
database running on high-end UNIX
                                       The combination of System z                   to stay on an IBM
servers, was struggling to deal with
                                       mainframes in a Parallel Sysplex cluster      hardware platform."
                                       configuration and DB2 for z/OS in
the demands of business growth,
and could not deliver the level of
                                       data sharing mode provides a highly          "We were confident
performance that the company’s
                                       available and scalable data-serving           that the combination
international operations required –
                                       platform, which is ideal for supporting       of DB2 and
especially as further countries were
                                       business-critical applications such as        System z would offer
being added to the platform.
                                       SAP.                                          the best solution on
                                                                                     the market in terms of
                                       This level of availability is critical for    availability. ”
                                       Sony Europe, because the company
                                       operates across many time zones and
                                                                                      Gill Hanlon
                                       users need to be able to access the
                                                                                      Senior Technical Consultant Sony
                                       SAP systems 24 hours a day.
                                                                                      Europe

                                       “Any SAP downtime could potentially
                                       have significant cost implications,
                                       especially in important sales periods        a low level of unplanned downtime
                                       such as the lead up to Christmas,”           in the last seven years of continuous
                                       comments Hanlon. “We were confident          operation.”
                                       that the combination of DB2 and
                                       System z would offer the best solution       Meeting the demands of
                                       on the market in terms of availability.      business growth
                                                                                    Sony Europe used its System z990
                                       “The resilience of the cluster is            mainframes to support the SAP
                                       excellent, and we have experienced           database successfully for more


                                                                                                                            2
than five years. During this time, the   processors offers greater performance
company continued to roll out SAP        and energy efficiency, enabling the
ERP, SAP CRM and SAP Supply Chain        company to process more data, more
Management to more countries across      quickly, for the same cost.
Europe, and also saw a considerable
expansion in online sales via its SAP    The new machines deliver a boost to
                                                                                      Solution
Customer Relationship Management         database performance for the SAP
system.                                  environment, making it easy to support
                                                                                      Working with IBM, the company
                                         the growing SAP environment.
                                                                                      migrated from Oracle to IBM
“The launch of the Sony Style web
                                                                                      DB2, running on the IBM
shops was a huge success, and we         Simpler maintenance,
                                                                                      System z mainframe platform, with
also introduced a ‘Configure To Order’   slimmer storage
                                                                                      SAP applications running on IBM AIX
system for our VAIO product range,”      DB2 is famous for its ability to reduce
                                                                                      on IBM Power Systems servers. The
explains Gill Hanlon.                    the need for planned outages by
                                                                                      company has continued to upgrade
                                         eliminating offline maintenance
                                                                                      and extend this architecture, and has
“This added to the size and complexity   processes.
                                                                                      also introduced new systems such
of the SAP landscape, and placed
                                                                                      as the IBM Systems Solution for SAP
additional strain on the database.       “DB2’s online reorg feature is a huge
                                                                                      NetWeaver Business Warehouse
                                         advantage,” says Hanlon. “If we had
                                                                                      Accelerator.
“We were frequently hitting maximum      to take the database offline every
capacity on the z990 machines, and       time we needed to do a reorg, the
although we were able to use On-Off      potential downtime involved would be
Capacity on Demand to handle peaks       significant – but DB2 can handle it on
in workload, we realized that we         the fly, without any significant impact on
needed a more permanent solution.”       users.”


To meet the additional performance       The SAP Computer Centre
requirements, Sony Europe decided to     Management System (CCMS) is used
upgrade from System z990 to System       to monitor the SAP systems, passing
z10 Enterprise Class machines, linked    SAP alerts to the company’s monitoring
to IBM System Storage DS8300 disk        systems. Other tools, such as the IBM
systems via FICON Express4 channels      z/OS Resource Management Facility
for extremely fast I/O performance.      (RMF), help to measure performance
                                         and tune DB2 for optimum
This generation of mainframe             performance.


                                                                                                                          3
Key Solution Components                        The company is also using DB2 data
                                               compression technologies to reduce
Industry                                       the impact of growing data volumes         “This high availability
Electronics, Consumer Products,                on its storage landscape. The SAP           setup for the
Wholesale Distribution                         production environment now contains         application servers
                                               4 TB of data, which is held using IBM       works as an excellent
Applications                                   System Storage DS8300 disk systems.         complement to the
SAP ERP Financials, Sales
    ®
                                               The combination of the compression          99.999 percent
Order Processing, Supply Chain                 technology and the highly cost-effective    availability of the
Management and Human Capital                   enterprise-class DS8300 disk storage        database that is
Management; SAP Advanced                       ensures that Sony Europe keeps its          delivered by the
Planning and Optimization; SAP                 storage costs to a minimum.                 System z Parallel
Customer Relationship Management;                                                          Sysplex.”
SAP Supplier Relationship                      In the near future, the company intends
Management; SAP NetWeaver              ®
                                               to upgrade to the latest version of DB2
                                                                                             Gill Hanlon
Application Server, SAP NetWeaver              for z/OS, which promises to deliver
                                                                                             Senior Technical Consultant Sony
Business Warehouse, SAP                        significant performance improvements
                                                                                             Europe
NetWeaver Business Warehouse                   and further improve cost-efficiency by
Accelerator.                                   reducing CPU usage and allowing for
                                               index compression.
Hardware                                                                                  in progress, with pairs of partitions
IBM System z10 Enterprise Class,
    ®
                                               SAP applications on Power                  clustered between the two machines to
IBM Power 795, IBM BladeCenter
               ®                           ®
                                               Systems                                    ensure high availability.
H with Intel Xeon processor-based
               ®       ®
                                               From the application perspective, Sony
HS22 and IBM POWER7 processor- ®
                                               Europe is running a wide range of SAP      “If one partition crashes, or one of the
based JS22 blade servers, IBM                  solutions, including SAP ERP Financials,   processors develops a fault – or even
System Storage DS8300.
                   ®
                                               Supply Chain Management and Human          if one entire machine fails – we can just
                                               Capital Management, SAP Customer           fail the SAP Central Services over to the
Software                                       Relationship Management, SAP               other node of the cluster and keep the
IBM AIX , IBM DB2 for z/OS ,
           ®               ®       ®
                                               Supplier Relationship Management and       application running,” explains Hanlon.
IBM z/OS, SUSE Linux Enterprise
                   ®
                                               SAP NetWeaver Business Warehouse.
Server, Microsoft Windows Server,
                       ®           ®
                                                                                          “This high availability setup for the
SAP Computer Center Management                 These run in IBM AIX partitions on         application servers works as an
System (CCMS).                                 two IBM Power 595 servers, with            excellent complement to the 99.999
                                               a migration to two IBM Power 795           percent availability of the database that


                                                                                                                                      4
at full capacity, so the Sony team
                                           decided to implement 10 POWER6 IBM

 “The ability to add                       BladeCenter JS12 blade servers to run

  individual POWER                         this new environment. Within the last

  blade servers to meet                    few months, another four blades have

  specific workload                        been added – this time BladeCenter
                                                                                     Business Benefits
  requirements is a                        PS701 servers.

  major advantage                                                                    •	Upgrading to System z10
  of the platform,                         “The ability to add individual POWER
                                                                                      has improved performance,
  and helped us deal                       blade servers to meet specific workload
                                                                                      accelerating SAP response speed
  with the additional                      requirements is a major advantage of
                                                                                      and enabling the introduction of
  demands of our new                       the IBM BladeCenter platform, and
                                                                                      new web shops and a sophisticated
  Java environment.”                       helped us deal with the additional
                                                                                      online ‘Configure To Order’
                                           demands of our new Java environment
                                                                                      capability for the Sony VAIO
                                           quickly and effectively,” says Hanlon.
   Gill Hanlon                                                                        product range.
   Senior Technical Consultant Sony
                                           Sony Europe is currently in the process
   Europe                                                                            •	The combination of Parallel
                                           of replacing its Power 595 servers with
                                                                                      Sysplex on the System z servers
                                           a pair of new Power 795 machines.
                                                                                      and PowerHA on the Power
                                           Built around IBM POWER7 processors,
                                                                                      Systems servers delivers
is delivered by the System z Parallel      these new servers should significantly
                                                                                      very high availability for the
Sysplex.”                                  increase the capacity of the SAP
                                                                                      company’s business-critical SAP
                                           application environment.
                                                                                      environments.
Recently, the company worked on a
project to upgrade its SAP Customer        SAP applications on                       •	The Business Warehouse
Relationship Management application,       BladeCenter
                                                                                      Accelerator solution has greatly
and increased the use of the SAP           In addition to the Power Systems
                                                                                      improved business intelligence
Virtual Machine Container to run Java      environment, Sony Europe also runs
                                                                                      performance.
workloads within the SAP environment.      some of its SAP applications on Intel
This increased the CPU requirements        processor-based hardware from IBM.
of the system, in terms of both capacity   SAP NetWeaver Application Server
and speed.                                 runs on IBM BladeCenter HS22 servers
                                           in a Microsoft Windows environment,
The existing POWER5 processor-             supporting the Sony Europe website
based servers were already running         and the front-end for the web shops.


                                                                                                                         5
IBM Deutschland GmbH
                                                                                 D-70548 Stuttgart
                                                                                 ibm.com/solutions/sap

                                                                               	 IBM, the IBM logo, and ibm.com are trademarks of
                                                                                 International Business Machines Corporation,
                                                                                 registered in many jurisdictions worldwide. A
                                                                                 current list of other IBM trademarks is available on
                                                                                 the Web at “Copyright and trademark information”
                                                                                 at http://www.ibm.com/legal/copytrade.shtml
“We also use the IBM Systems
                                                                               	 Intel, the Intel logo, Intel Xeon and the Intel Xeon
solution for SAP NetWeaver Business                                              logo are trademarks or registered trademarks of
                                                                                 Intel Corporation or its subsidiaries in the United
Warehouse Accelerator, which is an         “POWER7 technology                    States and other countries. UNIX is a registered

                                            promises to
                                                                                 trademark of The Open Group in the United States
IBM BladeCenter-based solution,”                                                 and other countries. Linux is a trademark of Linus
says Gill Hanlon. “It uses Intel Xeon       provide even better                  Torvalds in the United States, other countries, or
                                                                                 both. Microsoft, Windows, Windows NT, and the
processor-based blades to significantly     performance for the                  Windows logo are trademarks of Microsoft
                                                                                 Corporation in the United States, other countries,
improve business intelligence query         future, and innovative               or both.

performance: we have seen response          solutions such as the              	 Other company, product or service names may be
                                                                                 trademarks, or service marks of others.
times reduced significantly.”               Business Warehouse                 	 This case study illustrates how one IBM customer

                                            Accelerator give us a                uses IBM and/or IBM Business Partner
                                                                                 technologies/services. Many factors have
Significant business benefits               significant advantage                contributed to the results and benefits described.
                                                                                 IBM does not guarantee comparable results. All
Hanlon concludes: “With the                 in terms of rapid,                   information contained herein was provided by the
                                                                                 featured customer and/or IBM Business Partner.
combination of IBM hardware and             responsive reporting                 IBM does not attest to its accuracy. All customer

                                            across the entire
                                                                                 examples cited represent how some customers
the DB2 database platform, we have                                               have used IBM products and the results they may
built an infrastructure that delivers       European business.”                  have achieved. Actual environmental costs and
                                                                                 performance characteristics will vary depending
class-leading availability for our SAP                                           on individual customer configurations and
                                                                                 conditions.
application landscape, combined with
                                            Gill Hanlon                        	 This publication is for general guidance only.
the performance we need to support                                               Photographs may show design models.
                                            Senior Technical Consultant Sony   ©	 Copyright IBM Corp. 2011. All rights reserved.
our growing business. This has enabled
                                            Europe
us to extend our use of SAP Customer
Relationship Management to support
the Sony Style web shops and provide
a more tailored service for customers
of our Sony VAIO product range, since                                          ©	 Copyright 2011 SAP AG
                                                                                  SAP AG
they can now customize their order                                                Dietmar-Hopp-Allee 16
                                                                                  D-69190 Walldorf
online and get a computer built to their
                                                                               	 SAP, the SAP logo, SAP and all other SAP products
exact specifications.”                                                           and services mentioned herein are trademarks or
                                                                                 registered trademarks of SAP AG in Germany and
                                                                                 several other countries.

Gill Hanlon concludes, “The move
to POWER7 technology promises to
provide even better performance for the
future, and innovative solutions such as
the Business Warehouse Accelerator
give us a significant advantage in terms
of rapid, responsive reporting across                                          SPC03321-GBEN-01 (June 2011)

the entire European business.”

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Sony Europe maximizes availability for SAP applications with IBM System z, Power Systems and DB2

  • 1. Sony Europe maximizes availability Overview for SAP applications with IBM Challenge System z, Power Systems and DB2 Sony Europe’s original SAP ERP implementation could not deliver Sony Europe is the Sony Corporation’s database server was struggling to cope the level of performance that marketing, sales and distribution with the workload, and performance the company’s international organization for the whole of Europe was suffering,” says Gill Hanlon, Senior operations required as further and Russia. It operates across 38 Technical Consultant at Sony Europe. countries were being added to countries and 13 time zones, employs “We had expanded our existing server the platform. 6,000 employees, and generates annual hardware as far as we could, so we revenues of €8 billion. needed to change to a new platform.” Solution Upgraded to IBM System z10 for Originally, Sony’s European operations The company had two options: move improved performance, enabling operated independently in each country, Oracle onto an even larger and more the introduction of new web and each national subsidiary was expensive UNIX server from Sun, or shops and a sophisticated online responsible for its own IT systems. migrate to IBM DB2 for z/OS, running ‘Configure To Order’ capability for on the IBM System z mainframe the Sony VAIO product range. To increase efficiency, improve data platform. quality and reduce management costs, Key benefits Sony Europe began a major project to “We have always been an IBM shop The combination of System z10, standardize the IT architecture across from a hardware perspective, and Parallel Sysplex® and PowerHA on Europe, and began migrating to a single we had built an excellent working Power Systems servers delivers central SAP ERP solution. The company relationship with IBM, so we were keen very high availability for the initially chose to support SAP with an to stay on an IBM hardware platform,” company’s business-critical SAP, Oracle database, which ran on an IBM explains Hanlon. web and reporting environments. AIX platform. “We had some mainframe expertise as “Within a couple of years of the there was a legacy system running on implementation, our SAP landscape an old mainframe, and this application had expanded to the point where the was due to be phased out. We ordered Case study
  • 2. a new mainframe to act as our SAP database server, and migrated the system. There were some challenges “We have always been at first, as we were fairly early adopters an IBM shop from a of SAP on the DB2 platform, but the hardware perspective, Business Challenge system soon started to deliver what we and we had built an had hoped.” excellent working Sony Europe’s original SAP ERP relationship with IBM, implementation, based on an Oracle High availability with System z so we were keen database running on high-end UNIX The combination of System z to stay on an IBM servers, was struggling to deal with mainframes in a Parallel Sysplex cluster hardware platform." configuration and DB2 for z/OS in the demands of business growth, and could not deliver the level of data sharing mode provides a highly "We were confident performance that the company’s available and scalable data-serving that the combination international operations required – platform, which is ideal for supporting of DB2 and especially as further countries were business-critical applications such as System z would offer being added to the platform. SAP. the best solution on the market in terms of This level of availability is critical for availability. ” Sony Europe, because the company operates across many time zones and Gill Hanlon users need to be able to access the Senior Technical Consultant Sony SAP systems 24 hours a day. Europe “Any SAP downtime could potentially have significant cost implications, especially in important sales periods a low level of unplanned downtime such as the lead up to Christmas,” in the last seven years of continuous comments Hanlon. “We were confident operation.” that the combination of DB2 and System z would offer the best solution Meeting the demands of on the market in terms of availability. business growth Sony Europe used its System z990 “The resilience of the cluster is mainframes to support the SAP excellent, and we have experienced database successfully for more 2
  • 3. than five years. During this time, the processors offers greater performance company continued to roll out SAP and energy efficiency, enabling the ERP, SAP CRM and SAP Supply Chain company to process more data, more Management to more countries across quickly, for the same cost. Europe, and also saw a considerable expansion in online sales via its SAP The new machines deliver a boost to Solution Customer Relationship Management database performance for the SAP system. environment, making it easy to support Working with IBM, the company the growing SAP environment. migrated from Oracle to IBM “The launch of the Sony Style web DB2, running on the IBM shops was a huge success, and we Simpler maintenance, System z mainframe platform, with also introduced a ‘Configure To Order’ slimmer storage SAP applications running on IBM AIX system for our VAIO product range,” DB2 is famous for its ability to reduce on IBM Power Systems servers. The explains Gill Hanlon. the need for planned outages by company has continued to upgrade eliminating offline maintenance and extend this architecture, and has “This added to the size and complexity processes. also introduced new systems such of the SAP landscape, and placed as the IBM Systems Solution for SAP additional strain on the database. “DB2’s online reorg feature is a huge NetWeaver Business Warehouse advantage,” says Hanlon. “If we had Accelerator. “We were frequently hitting maximum to take the database offline every capacity on the z990 machines, and time we needed to do a reorg, the although we were able to use On-Off potential downtime involved would be Capacity on Demand to handle peaks significant – but DB2 can handle it on in workload, we realized that we the fly, without any significant impact on needed a more permanent solution.” users.” To meet the additional performance The SAP Computer Centre requirements, Sony Europe decided to Management System (CCMS) is used upgrade from System z990 to System to monitor the SAP systems, passing z10 Enterprise Class machines, linked SAP alerts to the company’s monitoring to IBM System Storage DS8300 disk systems. Other tools, such as the IBM systems via FICON Express4 channels z/OS Resource Management Facility for extremely fast I/O performance. (RMF), help to measure performance and tune DB2 for optimum This generation of mainframe performance. 3
  • 4. Key Solution Components The company is also using DB2 data compression technologies to reduce Industry the impact of growing data volumes “This high availability Electronics, Consumer Products, on its storage landscape. The SAP setup for the Wholesale Distribution production environment now contains application servers 4 TB of data, which is held using IBM works as an excellent Applications System Storage DS8300 disk systems. complement to the SAP ERP Financials, Sales ® The combination of the compression 99.999 percent Order Processing, Supply Chain technology and the highly cost-effective availability of the Management and Human Capital enterprise-class DS8300 disk storage database that is Management; SAP Advanced ensures that Sony Europe keeps its delivered by the Planning and Optimization; SAP storage costs to a minimum. System z Parallel Customer Relationship Management; Sysplex.” SAP Supplier Relationship In the near future, the company intends Management; SAP NetWeaver ® to upgrade to the latest version of DB2 Gill Hanlon Application Server, SAP NetWeaver for z/OS, which promises to deliver Senior Technical Consultant Sony Business Warehouse, SAP significant performance improvements Europe NetWeaver Business Warehouse and further improve cost-efficiency by Accelerator. reducing CPU usage and allowing for index compression. Hardware in progress, with pairs of partitions IBM System z10 Enterprise Class, ® SAP applications on Power clustered between the two machines to IBM Power 795, IBM BladeCenter ® ® Systems ensure high availability. H with Intel Xeon processor-based ® ® From the application perspective, Sony HS22 and IBM POWER7 processor- ® Europe is running a wide range of SAP “If one partition crashes, or one of the based JS22 blade servers, IBM solutions, including SAP ERP Financials, processors develops a fault – or even System Storage DS8300. ® Supply Chain Management and Human if one entire machine fails – we can just Capital Management, SAP Customer fail the SAP Central Services over to the Software Relationship Management, SAP other node of the cluster and keep the IBM AIX , IBM DB2 for z/OS , ® ® ® Supplier Relationship Management and application running,” explains Hanlon. IBM z/OS, SUSE Linux Enterprise ® SAP NetWeaver Business Warehouse. Server, Microsoft Windows Server, ® ® “This high availability setup for the SAP Computer Center Management These run in IBM AIX partitions on application servers works as an System (CCMS). two IBM Power 595 servers, with excellent complement to the 99.999 a migration to two IBM Power 795 percent availability of the database that 4
  • 5. at full capacity, so the Sony team decided to implement 10 POWER6 IBM “The ability to add BladeCenter JS12 blade servers to run individual POWER this new environment. Within the last blade servers to meet few months, another four blades have specific workload been added – this time BladeCenter Business Benefits requirements is a PS701 servers. major advantage • Upgrading to System z10 of the platform, “The ability to add individual POWER has improved performance, and helped us deal blade servers to meet specific workload accelerating SAP response speed with the additional requirements is a major advantage of and enabling the introduction of demands of our new the IBM BladeCenter platform, and new web shops and a sophisticated Java environment.” helped us deal with the additional online ‘Configure To Order’ demands of our new Java environment capability for the Sony VAIO quickly and effectively,” says Hanlon. Gill Hanlon product range. Senior Technical Consultant Sony Sony Europe is currently in the process Europe • The combination of Parallel of replacing its Power 595 servers with Sysplex on the System z servers a pair of new Power 795 machines. and PowerHA on the Power Built around IBM POWER7 processors, Systems servers delivers is delivered by the System z Parallel these new servers should significantly very high availability for the Sysplex.” increase the capacity of the SAP company’s business-critical SAP application environment. environments. Recently, the company worked on a project to upgrade its SAP Customer SAP applications on • The Business Warehouse Relationship Management application, BladeCenter Accelerator solution has greatly and increased the use of the SAP In addition to the Power Systems improved business intelligence Virtual Machine Container to run Java environment, Sony Europe also runs performance. workloads within the SAP environment. some of its SAP applications on Intel This increased the CPU requirements processor-based hardware from IBM. of the system, in terms of both capacity SAP NetWeaver Application Server and speed. runs on IBM BladeCenter HS22 servers in a Microsoft Windows environment, The existing POWER5 processor- supporting the Sony Europe website based servers were already running and the front-end for the web shops. 5
  • 6. IBM Deutschland GmbH D-70548 Stuttgart ibm.com/solutions/sap IBM, the IBM logo, and ibm.com are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of other IBM trademarks is available on the Web at “Copyright and trademark information” at http://www.ibm.com/legal/copytrade.shtml “We also use the IBM Systems Intel, the Intel logo, Intel Xeon and the Intel Xeon solution for SAP NetWeaver Business logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United Warehouse Accelerator, which is an “POWER7 technology States and other countries. UNIX is a registered promises to trademark of The Open Group in the United States IBM BladeCenter-based solution,” and other countries. Linux is a trademark of Linus says Gill Hanlon. “It uses Intel Xeon provide even better Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the processor-based blades to significantly performance for the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, improve business intelligence query future, and innovative or both. performance: we have seen response solutions such as the Other company, product or service names may be trademarks, or service marks of others. times reduced significantly.” Business Warehouse This case study illustrates how one IBM customer Accelerator give us a uses IBM and/or IBM Business Partner technologies/services. Many factors have Significant business benefits significant advantage contributed to the results and benefits described. IBM does not guarantee comparable results. All Hanlon concludes: “With the in terms of rapid, information contained herein was provided by the featured customer and/or IBM Business Partner. combination of IBM hardware and responsive reporting IBM does not attest to its accuracy. All customer across the entire examples cited represent how some customers the DB2 database platform, we have have used IBM products and the results they may built an infrastructure that delivers European business.” have achieved. Actual environmental costs and performance characteristics will vary depending class-leading availability for our SAP on individual customer configurations and conditions. application landscape, combined with Gill Hanlon This publication is for general guidance only. the performance we need to support Photographs may show design models. Senior Technical Consultant Sony © Copyright IBM Corp. 2011. All rights reserved. our growing business. This has enabled Europe us to extend our use of SAP Customer Relationship Management to support the Sony Style web shops and provide a more tailored service for customers of our Sony VAIO product range, since © Copyright 2011 SAP AG SAP AG they can now customize their order Dietmar-Hopp-Allee 16 D-69190 Walldorf online and get a computer built to their SAP, the SAP logo, SAP and all other SAP products exact specifications.” and services mentioned herein are trademarks or registered trademarks of SAP AG in Germany and several other countries. Gill Hanlon concludes, “The move to POWER7 technology promises to provide even better performance for the future, and innovative solutions such as the Business Warehouse Accelerator give us a significant advantage in terms of rapid, responsive reporting across SPC03321-GBEN-01 (June 2011) the entire European business.”