In today's digital economy, customer centricity demands an End-to- End Digital Customer Experience! In this interactive info-graphic video you will see a step by step approach for how a fictional, Greenwheels, uses IBM Software to deliver new ways to engage customers for a lifetime of value using: Cloud, Mobile, Analytics, Social, and Internet of Things.

1. After placing the order, she’s
offered a mobile app, which
she downloads as an avid
smart phone user. With this
app, she starts investigating
Greenwheels communities
looking for her first group ride
when her bike arrives.
6
Omni-channel and Mobile delivery powered by IBM Digital Experience
Learn how the fictional company, Greenwheels, uses IBM®
Software
to deliver new ways to engage customers for a lifetime of value.
End-to-end digital
customer experience
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Sources:
1
blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx
2
forbes.com/sites/christinecrandell/2013/01/21/customer-experience-is-it-the-chicken-or-egg
3
Baymard Study http://baymard.com/lists/cart-abandonment-rate
4
Source: Economist Intelligence Unit Survey
5
millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#prediction-8
6
strategyanalytics.com/default.aspx?mod=pressreleaseviewera0=5609)
For more information about these and other software solutions from IBM, see:
IBM Digital Experience: http://www-03.ibm.com/software/products/en/category/digital-experience
IBM ExperienceOne http://www-03.ibm.com/software/products/en/category/commerce
IBM Smarter Process: http://www-03.ibm.com/software/products/en/category/bpm-software
Follow Katie as she moves from interested shopper
to passionate brand ambassador.
Her attention momentarily
drawn away, Katie returns to
find an offer that encourages
her to act fast.
4
Intrigued, she follows the link
to the Greenwheels site
where she experiences a
clean design with related and
compelling content and offers.
2
According to a CEI Survey,
86% of buyers
will pay more for a better
customer experience2
After she adds the bike to the
cart, she now considers related
partner products and services
extending her personalized
experience with value-add offers.
Katie selects the tire monitor
sensor.
5
95% of C-Level
executives expect their
company to be using the
Internet of Things
(IoT) in 3 years time.4
The average documented
shopping cart abandonment
rate is almost
68 percent3
Katie, a cycling enthusiast
during her college days, is
drawn to a social networking
of a friend’s new bike.
1
Consumers are 71%
more likely to make a
purchase based on
social media referrals1
33 Billion
Internet devices by 2020:
Four connected devices for
every person in the world6
Now that she has received her
bike, equipped with sensors,
she tracks performance and
bike condition. She also
receives geo-location based
offers while on rides all through
her smart phone
Greenwheels app.
7
Social Engagement and Personalized Content powered by IBM Digital Experience and IBM Commerce
In 2015, giving the customer
what they want at the right
place and the right time
will differentiate brands
that seek to build personal
relevance and meaning
with their consumers.5
What a great experience,
so much more than a simple
purchase—of course she has
to share her successful ride
and discounted lunch with her
social networks.
Only IBM offers full
spectrum of customer
engagement capabilities
to create an enduring
relationships and brand
advocacy.
8
In-context Offers powered by analytics and engagement of IBM Digital Experience and IBM Commerce
API Management powered by IBM Cloud Integration Solutions
Katie checks out the
recommendations, sees
something that suits her
price point more.
3
greenwheels
Seamless Integration of Internet of Things, Social and Mobile
powered by IBM Software