Præsentation fra PCTY v. Christian Cagnol

1. How Mobile changes the
World
IBM Mobile Strategy
Optimizing the World’s Infrastructure
[May 22nd, 2012 Copenhagen]
© 2012 IBM Corporation

2. Speaker instructions
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that won’t be announced until after your PCTY 2012 event concludes,
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and trademarks” page (slide 7 here) at the end of your presentation. IF
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3. Please note:
• IBM’s statements regarding its plans, directions, and intent are
subject to change or withdrawal without notice at IBM’s sole discretion.
• Information regarding potential future products is intended to outline
our general product direction and it should not be relied on in making a
purchasing decision.
• The information mentioned regarding potential future products is not a
commitment, promise, or legal obligation to deliver any material, code or
functionality. Information about potential future products may not be
incorporated into any contract. The development, release, and timing of
any future features or functionality described for our products remains at
our sole discretion.
• Performance is based on measurements and projections using standard
IBM benchmarks in a controlled environment. The actual throughput or
performance that any user will experience will vary depending upon
many factors, including considerations such as the amount of
multiprogramming in the user's job stream, the I/O configuration, the
storage configuration, and the workload processed. Therefore, no
assurance can be given that an individual user will achieve results similar
to those stated here.
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4. Mobile is a mandatory transformation
10 Billion devices
by 2020
61% of CIOs put
mobile as priority
45% increased productivity
with mobile apps
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5. With enormous opportunities
Business to Enterprise Business to Consumer
• Increase worker productivity • Improve customer satisfaction
• Improved claims processing • Deeper customer engagement and loyalty
• Increase revenue with sales engagements • Drive increased sales through
• Extend existing applications to mobile Personalized offers
workers and customers • Customer service
• Reducing fuel, gas, or fleet maintenance • Competitive differentiator
costs where relevant • Improve brand perception
• Increase employee and business partner • Deeper insight into customer buying
responsiveness and decision making speed behavior for up sell and cross sell
• Resolve internal IT issues faster • Improve in store experience with mobile
• Reduce personnel cost (utilizing personal concierge services
devices instead of corporate devices)
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6. Fundamentally changing industries
Retail Financial Services Distribution
Mobile banking will be the most widely used banking
channel by 2020, if not sooner
Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010
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7. But also with some unique challenges
How do you quickly:
• Engage with anyone, customers, partners
or employees, no matter who owns the
device
• Extend to anything, from instrumented
machines to a broad spectrum of smart
devices
• Execute business anywhere, with
ubiquitous, trusted and secure transactions
Top Mobile Adoption Concerns:
2. Security/privacy (53%)
3. Cost of developing for multiple
200 Million
mobile platforms (52%) employees BYOD
4. Integrating cloud services to (bring your own devices)
mobile devices (51%)
Source: 2011 IBM Tech Trends Report
https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang
=en 7

8. IBM strategy addresses client mobile initiatives
Extend & Transform Build & Connect
Extend existing business Build mobile applications
capabilities to mobile devices Connect to, and run
Transform the business by backend systems in support
creating new opportunities of mobile
Manage & Secure
Manage mobile devices and applications
Secure my mobile business
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9. Providing leadership in required capabilities
Extend & Transform Build & Connect
Key Capabilities Key Capabilities
• Strategy and planning • Mobile web, hybrid and native
• Mobile-enabled solutions app development
including analytics, commerce, • Enterprise data, service, and
and social business application integration
• Implementation and hosting • Enterprise wireless
networking
Manage & Secure
Key Capabilities
• Mobile lifecycle management
• Device analytics and control
• Secure network communications & management
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10. Helping achieve mobile business results
Extend & Transform Build & Connect
*ING Canada
Manage & Secure
Concord Hospital improved patch
compliance 50%, reduced software license
costs 25%, and has not had a single
malware infection since implementation of
IBM Endpoint Manager for patch
management and core protection
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11. A deeper look at Extend & Transform
capabilities
Extend & Transform Build & Connect
Manage & Secure
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12. That solves current client needs
Workforce Product and Customer Care
Optimization Service Innovation and Insights
Extending business
Improve operational Differentiate the Enable new
to mobile
efficiencies and customer services and
customers and
reduce costs experience business models
workforce
Social User Location Mobile Social Mobile 3rd Party Mobility
Collaboration Notification Services Payments Commerce Services
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13. Mobile in social business removes barriers to allow people to apply
expertise and insights to improve and accelerate results
Extend and Transform
• IBM provides a comprehensive
portfolio of mobile solutions for
social business and analytics
• Push email, calendar, contacts
• Presence, IM chat and telephony
• Online meetings
• Social software for access to your
professional network
• Business document viewer
• Business analytics
• Multi-channel web site
• Device appropriate interfaces
for the leading mobile devices -
smartphones and tablets
• Apple®, Google Android, Research In
Motion® BlackBerry®, Nokia
• Visit www.ibm.com/socialtogo
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14. Smarter Commerce embraces mobile to improve
engagement with customers, employees, and partners
Extend and Transform
Smarter Commerce integrates mobile across the commerce lifecycle
Empower
employees with Enhance shopping Extend marketing Refine the customer
mobile access to with mobile with mobile- experience by
critical commerce enablement and enabled location- analyzing mobile
processes mobile services based offers usage patterns
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15. A quick look at the broader capabilities
Extend & Transform Build & Connect
Manage & Secure
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16. Introducing the IBM Mobile Foundation
Includes:
IBM Mobile
Foundation V5.0 • IBM Worklight V5.0
• IBM WebSphere Cast Iron
• IBM Endpoint Manager for
Mobile Devices
Plus New Services Offering:
• IBM Software Services for
Mobile Foundation
Build, connect, manage and secure
your mobile enterprise
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17. Open, cost-effective, cross-platform app
development
IBM Worklight V5.0
App development using App delivery in variety of Compatible with prominent
native and/or familiar web forms: HTML5 libraries and tools:
technologies: • Mobile Web app
• HTML5 • Hybrid app
• Native
• CSS3
• JavaScript
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18. 18
With back-end integration, middleware &
management
IBM Worklight V5.0
 Flexible development, back-end integration
and ongoing management of rich, cross-
platform mobile apps using standards-based
technologies and tools
 Mobile-optimized middleware delivering an
enterprise-grade services layer that meets
the needs of mobile employees and
customers
 Key capabilities:
 Open approach to 3rd-party integration
 Strong authentication framework Fast and cost-effective
 Encrypted offline availability development, integration and
 Enterprise back-end connectivity management of rich, cross-
platform mobile applications
 Unified push notifications
 Data collection for analytics
 Direct updates and remote disablement
 Packaged runtime skins
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19. IBM lifecycle solution for mobile app delivery
Requirements
Management
Rational Requirements
Composer
Quality Software Change &
Management Configuration Management Application Development
Rational Quality Manager Rational Team Concert IBM Worklight
+ integrations
Back-end Testing
Virtualization Build & Deploy
Green Hat Management
Rational Team Concert
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Rapid, simple & flexible connectivity for mobile
apps
WebSphere Cast Iron Hypervisor Edition
 Native connectors and template
integration processes (TIP’s) to connect
mobile apps to backend & cloud systems,
reducing project costs up to 80%
 Bidirectional connectivity and business
logic to increase data quality and
streamline business processes
 Centralized monitoring for all
connectivity projects
Simple and flexible integration
 Simple and flexible, user-friendly, wizard-
based, “configuration, not coding”
for all connectivity projects,
architecture provides best-practices and allowing you to rapidly
enable repeatable mobile integration integrate SaaS and back-end
project success systems with mobile apps
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21. Device Management & Security
IBM Endpoint Manager for Mobile
Delivers device security by providing visibility of the devices connected to the enterprise, and
supports core capabilities such as device lock, selective wipe and jailbreak detection.
A highly-scalable, unified solution across platforms, device
types, and IT functions providing:
• Near-instant deployment of new features and analytics reports in • Advanced mobile device
to customer’s environments management capabilities for
• A unified systems and security management solution for all iOS, Android, Symbian, and
enterprise devices Windows Phone
• Platform to extend integrations with Service Desk, CMDB, SIEM, • Unified management approach
and other information-gathering systems to mobile devices capable of automatically
enabling VPN access based
on security compliance
• Security threat detection and
automated remediation
• Will be used internally,
extending IBM’s existing
500,000 device endpoint
management deployment
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22. The core of a broad mobile portfolio from IBM
Extend & Transform Build & Connect
• Strategy and planning services
• Development and testing of mobile apps
• Mobile-enabled solutions including (native, hybrid,
analytics, commerce, and social web/HTML5/Dojo/Sencha/jQuery)
business
• Traceability and collaboration across
• Implementation and hosting
requirements, code and testing
services
• Pre-built analytics, commerce, and • Tools for Mobile Software Development
social business apps Lifecycle (SDLC)
• IBM Interactive user interface • Large shared codebase across multiple
design services devices and environments
• Physical device management • Integrated device SDKs
services • Runtime skinning for apps
• Enhanced connections to enterprise
data and apps
• Integration with device capabilities
• Packaging and publishing mobile apps
Manage & Secure for app stores and marketplaces
• Unified push notification framework
• Device analytics and control • Mobile security & Access
• Aggregated user statistics and event
• Mobile environment analytics management
reporting for monitoring and analytics
• Endpoint & data protection • Mobile security intelligence
• Secure network communications & management • Private app stores and Catalogs
• Mobile lifecycle management • Device inventory & policy
• management
Provisioning & configuration management
• Encrypted local device data storage
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23. Complementary IBM services solutions
management
Mobile Enterprise Services
Lifecycle
Mobile
 On-premise mobile device management
device
 Mobile middleware install and management management
 Device procurement, break and fix, end-user support
Hosted Mobile Device Security Management
Endpoint
Security
IBM Security
 Anti-virus, anti-spyware, device policy settings Services
 Policy management and user compliance monitoring
 Cloud-based management system
Mobility and Wireless Services
Networking
Wireless
 Design & deployment of enterprise wireless networks
 Enhanced wireless network security
 Real-time location & event-driven notification services Application servers
corporate Intranet
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24. IBM Mobile: Delivering mobile critical
success factors
standards-based and future ready
proactive end-to-end security; centralized
deployment, management, maintenance
and support for applications, devices and
infrastructure
business processes and systems are
completely integrated from the mobile
access points to the back-end systems
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25. © Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,
express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have
the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM
software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities
referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature
availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines
Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
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26. BACKUP
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27. Mobile app storyboarding
Rational Requirements Composer
Rough UI layout & app flow
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28. Integration testing with test virtualization
Green Hat
• Test Virtualization is an enabler for
Actual Service/App
continuous Integration Testing
• Services, applications, systems are Virtual Service/App
introduced into the continuous integration
cycle in a prioritized, controlled fashion.
Incremental Integration Testing
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29. Worklight build engine integration
Rational Team Concert
Mobile devices & emulators
Studio
Team Concert Client
Developer
RTC build engine and
Worklight mobile build Team
Build SCM
utility provide a controlled repository
build environment for of apps
mobile apps – both native
and hybrid executables,
sources
logfiles
Builder
RIM Android iOS App stores
SDK SDK SDK
Mobile build server farm 29

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31. Divider Slide

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33. Acknowledgements, disclaimers
and trademarks
© Copyright IBM Corporation 2012. All rights reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the
completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or
implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without
notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other
materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations
from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM
software.
References in this publication to IBM products, programs or services do not imply that they will be made available in all countries in
which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole
discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature
availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any
activities undertaken by you will result in any specific sales, revenue growth, savings or other results. All statements regarding IBM
future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Information concerning non-IBM products and services was obtained from a supplier of those products and services. IBM has not tested
these products or services and cannot confirm the accuracy of performance, compatibility, or any other claims related to non-IBM
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