1. © 2013 IBM Corporation
The Future of
Cloud Enabled Data Center
Hans-Dieter Wehle
Distinguished IT Specialist for IT Infrastructure & Cloud
Luzern, 7.5.2013

2. © 2013 IBM Corporation
Agenda
• Market Trends
• IT Challenges
• Cloud Enabled Data Center
• Technical Overview of Data Center Trends
• Manage your Dynamic Data Center
• What is SmartCloud Orchestrator?
• TOSCA - Topology and Orchestration Specification for Cloud Applications
• The OpenStack Foundation
• Customer Use Cases
• Summary
2

3. © 2013 IBM Corporation
* Source: IBM CEO Study
Market trends & Business drivers – Observations
Significant pressure on client lines of business to
Create new business by employing mobile and social channels and Analytics – Systems of Engagement
Integrate with transactional Systems – Systems of Record
Emergence of new, highly iterative models to deliver customer interaction
New models of software development, Standardized, fit-for-purpose, open source components

4. © 2013 IBM Corporation
Infrastructure
We have lots of tools, to manage isolated
automation tasks
But getting everything coordinated is challenging
and takes a lot of time
Operations
Releasing a new application in production is a lot
more then creating a virtual machine.
I need to link different tools, people, departments. It
takes weeks.
Business
I need to react quickly to market demand. IT is
not fast enough to support my strategy and is
slowing down innovation
Development
I need to accelerate delivery and improve
feedback between development and production.
The IT Challenges

5. © 2013 IBM Corporation
Key Capabilities Extended Value
Virtualization Optimization + Get Maximum value out of virtualized
environment.
Cloud Enabled Data Center +
Enable Infrastructure Agility and
Automate cross domain service delivery
across your entire data center
DevOps +
Accelerate application updates to respond
faster to stakeholder demands and
competitive threats
Virtualization
underpins Cloud
IBM SmartCloud Enterprise+
(Winterthur)
Key Cloud Plays
As enterprises move beyond virtualization to higher value stages of Cloud. Having Cloud
Management is critical to their success.

6. © 2013 IBM Corporation
Cloud Enabled Data Center services helps
• business users who...
• are tired of IT complexity... want to accelerate the delivery of business applications
• want to build a private cloud or using public clouds
• are service providers selling “cloud services”
• operation, infrastructure directors who...
• are required to “do more with less” and need more automation
• need to simplifly, standardize IT.
• want to avoid vendor lock-in (i.e. VMWare) and are interested in OpenStack.

7. © 2013 IBM Corporation
Represents the aggregate experience from hundreds
of cloud client engagements and IBM-hosted cloud
implementations
•Based on knowledge of IBM’s services,
software & system experiences, including IBM Research
Reflected in the design of
•Clouds IBM implements for clients
•IBM-hosted cloud services
•IBM cloud appliances
•IBM cloud products
Focuses on cloud specifics
•Radical cost reduction
•Achievement of high degrees of security, reliability,
scalability and control
The IBM Cloud Computing Reference Architecture (CCRA)
Governance
Security, Resiliency, Performance & Consumability
Cloud Service
Creator
Cloud Service
Consumer
Cloud Service Provider
Common Cloud
Management Platform (CCMP)
Operational
Support
Services
(OSS)
Cloud Services
Infrastructure-as-a-Service
Platform-as-a-Service
Software-as-a-Service
Business-Process-
as-a-Service
Business
Support
Services
(BSS)
Cloud
Service
Integration
Tools
Consumer
In-house IT
Service
Creation
Tools
Infrastructure
Existing & 3rd party
services, Partner
Ecosystems
CCRA 3.0
Common Reference Architecture FoundationCommon Reference Architecture Foundation
Cloud-enabled
data center /
building IaaS
Cloud-enabled
data center /
building IaaS
Platform
Services
Platform
Services
Cloud Service
Provider
Cloud Service
Provider
Building SaaSBuilding SaaS

8. © 2013 IBM Corporation
• 11 Cloud Labs in USA, Europe, China, India, Korea, Japan, South Africa, Brazil, Hong Kong and Singapore
• 9 Cloud Centers WW which deliver IBM SmartCloud Enterprise Services e.g. Winterthur (CH)
• 27 Data Centers where LotusLive delivery
• 7 Data Centers, for IBM-internal Cloud Computing Development –
Research Compute Cloud, Analytics, Tivoli Development Cloud, and Server Power Development Cloud
• 9 Security Operation Centers WW for Managed Security Services
• 55 Locations WW, for Smart Cloud Backup Services
Vietnam
Silicon Valley
California
Ireland
Brazil South Africa
India
Japan
S. Korea
Singapore
China
Raleigh
NC
Cloud
Research
Ehningen / Boeblingen
Germany
Boulder
Toronto, ON
Canada
France
Spain
England
Hong Kong
Australia
IBM SmartCloud Enterprise
IBM Smart Cloud Managed Backup (not all listed)
Winterthur
Switzerland
IBM’s global and local Cloud Enabled Data Center Services
IBM Cloud Labs

9. © 2013 IBM Corporation
IBM SmartCloud Services
Software as a Service (SaaS)
......
Management
and support
SecurityAvailability and
performance
Infrastructure
platform
Payment
and billing
Enterprise (Selfservice IaaS)Enterprise+ (Managed IaaS)
Customer
data center
Managed private cloud
IBM local DC
Hosted private cloud
IBM Mega DC
Shared cloud services
Application
Resources
Application
Environments
Application
Management
Integration
Application Services (PaaS)
Application
Lifecycle
Pure Systems

10. © 2013 IBM Corporation
IBM SmartCloud Enterprise+ - Swiss Cloud Implementation
Enables private/hybrid cloud
service delivery and management
Cloud Enablement
Technologies
Secure and scalable cloud
managed services platform
Managed Cloud
Services
Pre-built Cloud SaaS business
applications and solutions
Cloud Business Solutions
Business Process as a Service
Software as a Service
DeployDesign Consume
Platform as a Service
Infrastructure as a Service
Swiss Cloud Datacenter
(Winterthur; going live with first clients July 2013)
Swiss Cloud based on Swiss Legal Requirements
>70% of Swiss clients prefer data in CH
Data in Switzerland only
Offers PaaS solutions;
such as SmartCloud for SAP Applications
Provisioning within hours
High Security and Availability
Certifications such as ISO 27001, SSAE16

11. © 2013 IBM Corporation
Business Process as a Service
Software as a Service
Platform as a Service
IBM SmartCloud Enterprise+ - Swiss Cloud Implementation
For Clients, it means self-service configuration and accessibility to automated services,
flexible sourcing option and increased focus on scale and price,
all from a central repository, the Web

12. © 2013 IBM Corporation
IBM SmartCloud Enterprise+ - Swiss Cloud delivering business
value to clients
Standardization of application,
infrastructure configurations
and process flows
Virtualization of physical
resources
Automation of complex and
time consuming processes
Security and Availability
IBM Swiss SmartCloud Enterprise+ provide: enabled by:
Enterprise ready cloud infrastructure
Self-service capabilities
Sourcing options
Economies-of-scale
Rapid provisioning
Flexible pricing
Integrated ITIL processes
Flexible access of High-End Computing,
Storage & Backup
High Security and Availability
Certifications such as ISO 27001, SSAE16

13. © 2013 IBM Corporation
Orchestration
Engine
Network
Domain
Storage
Domain
IT
Management
Monitoring
DomainData
Availability
Domain
Compute
Domain
Monitoring
IT Asset
Management
Service
Desk
Storage
Domain Change
Management
Provision PatternProvision Pattern
Network
Domain
Workload Orchestration
Workload aware placement, optimization
and operation
Resource Orchestration
Onboard, provision, manage CPU, Storage
and Network
Service Orchestration
Manage the lifecycle of business
applications
DBAppWeb
Manage your Dynamic Data Center
Integration Layer for Private Cloud and Smart Cloud Enterprise

14. © 2013 IBM Corporation
Why do clients need an Orchestrator ?
Automated Customers are looking for end to end automation of cloud service delivery to
achieve greater returns. Provisioning play a key role, but is just one of many
steps that must be automated
Standardized Deliver “services”: repeatable process, controlled, simplified consumption,
auditable
Flexible Each customer has unique requirements to integrate with existing data center
processes and tools.

15. © 2013 IBM Corporation
Infrastructure-as-a-Service
(IaaS)
VMware Power VM
KVM
Hyper_V
Xen
Network Storage SCE
Technical Overview of Data Center Trends
Multi tier
Application
Unified Pattern &
Image Management Dev Tools
Monitor
Backup &
Restore
Security
Compliance
TOSCA
Orchestration
Service CatalogService Catalog

16. © 2013 IBM Corporation
An open and scalable
cloud platform
An easy to use orchestration engine
for cloud service automation
A rich set of ready to use
automation packages
A marketplace for automation
packages sharing and re-use
What is SmartCloud Orchestrator?
Open Service Lifecycle
Collaboration

17. © 2013 IBM Corporation
Declarative Model to describe the IT
Infrastructure (Software > Hardware)
- Orchestration
- Portability
- Operational Methods
- Service Relationship
- Application Composition
N
1
N2 N
3
N
4
Structural Model
Build Plan
Management Plans
Service Template
TOSCA
Integrating DevOps with Model-Driven Cloud Management

18. © 2013 IBM Corporation
Graphically compose the application topology
Sample UI
workflow

19. © 2013 IBM Corporation
OpenStack is a global collaboration of developers & cloud computing technologists working to
produce an ubiquitous Infrastructure as a Service (IaaS) open source cloud computing platform
for public & private clouds.
The OpenStack Foundation is Open for Business
Platinum Sponsors Gold Sponsors
http://openstack.org
OpenStack Compute (core)
Provision and manage large networks of virtual machines
OpenStack Object Store (core)
Create petabytes of secure, reliable storage using standard HW
OpenStack Dashboard (core)
Enables administrators and users to access & provision cloud-
based resources through a self-service portal.
30 UGs
2600 Individuals
47 UGs
5600+Individuals
Exponential growth in participation
APR
2012
Asof
JAN
2013
Asof

20. © 2013 IBM Corporation
Typical Use Case – Extended Infrastructure/Platform as a Service Provider
o Flexible and dynamic setup of compute resources for
Managed Service Providers (MSP) to extend existing “Private” Cloud Environments
Use Case Req. Detail:
Deliver workload optimized solutions
Determine right workloads to move
to cloud for best ROI and productivity
gain
Multi-tenant, Elastic (Resources) &
LifeCycle
Standard-based common cloud
architecture and foundation
Request
Business Process
Definition
Status
Metering / Accounting
System Management
Integration in Existing
Service Management
Resource Pool
Customer A
Allocation
Reservation
CPU/RAM
Network
Storage
Resource Pool
OS Image
CPU/RAM
Network
Storage
OS Image
Location A Location B
CPU/RAM
Network
Storage
OS Image
Resource Pool
Customer B
CPU/RAM
Network
Storage
OS Image
Customer A
User
Service Catalog
Customer B
User
Service Catalog
Smart Cloud Orchestrator

21. © 2013 IBM Corporation
Typical Use Case – Deploy Applications on Private or Public Cloud
oDeployment of Business Applications dynamically in a Private or IBM SmartCloud
Enterprise environment.
Use Case Req. Detail:
Client wants to leverage flexible the
values of different cloud deployment
models as infrastructure as well as
platform services dynamically
Offer multiple deployment choices
One-click deployment into IBM
SmartCloud Enterprise or Private
Cloud Environments

22. © 2013 IBM Corporation
Summary
- Makes it easy to orchestrate and integrate a production cloud
- Automates beyond the provisioning of virtual machines
- Integrates tools and processes across enterprise domains
- Helps to create a broader ecosystem of automation
- Enables cloud-centric workloads based on event-triggered
automation

23. © 2013 IBM Corporation23
Thank You!
ibm.com/smartcloud