1. © 2014 IBM Corporation
Simon Marshall, Selecta Group CIO, Selecta Management AG
Andrew Smith, Head of Infrastructure, Selecta Management AG
Philipp Kessler, Senior Storage Technical Specialist, IBM Schweiz
“IBM Storage Virtualisierung – die Basis für Effizienz,
Software Defined Storage und Flash Systems”

2. © 2014 IBM Corporation2
• IT Storage Infrastruktur Herausforderungen
• IBM Storage Virtualisierung
Basis für Storage Effizienz, Software Defined Storage und Flash
• Firma Selecta
Reference Case
2
Agenda

3. © 2014 IBM Corporation
Performance
Gap
CPU performance up 10x this last decade
Storage has grown capacity but unable to
keep up in performance
Systems are now Latency & IO bound
resulting in significant performance gap
From 1980 to 2010, CPU performance has grown 60% per year*
…and yet, disk performance has grown ~5% per year during that same period**
IT infrastructure challenges

4. © 2014 IBM Corporation
Most Costly &
Volatile
Time
Consuming,
Very
Expensive
& Risky
Wasteful,
Expensive &
Ineffective
with Storage
Latency
Issues
Expensive
& Ineffective
for Storage
Performance
Issues
Add More
Memory
Typical
Performance
Mitigation
Tactics
HDD
Performance
Enhancement
Add CPUs
Tune & Modify
Application
Client responses to performance gap

5. © 2014 IBM Corporation
Countless SW Licenses
Complicated SW Slow or Unstable
Applications
Loss of Business
Opportunity
Expensive and Bloated
Infrastructure
Dissatisfied Users
and Customers
These adjustments are responsible for most IT woes

6. © 2014 IBM Corporation
ServerVirtualization
Virtualization Layer Virtualization Layer Virtualization Layer
ERP
Server Virtualisierung

7. © 2014 IBM Corporation
StorageVirtualization
FlashSystem
SAN Volume Controller
OR
V7000
V5000
V3700
IBM Storage Virtualisierung
ServerVirtualization
Virtualization Layer Virtualization Layer Virtualization Layer
ERP

8. © 2014 IBM Corporation
• Fewer software licenses
• Fewer servers
• Energy efficient data centers
• Satisfied repeat customers
• Stable applications
• Feature-rich software
• Fast applications
• Predictable performance
• Balanced architectures
A growing and
viable business
with satisfied
customers…
The way IT should be…balanced

9. © 2014 IBM Corporation9
Data center optimized

10. © 2014 IBM Corporation10
• Standalone all flash array
• Also a building block
• Low Latency 135/90 µs R/W
• 1.1M IOPS
• Promote use of application-level services
• Software defined storage
• FlashSystem as a storage enclosure
• Promote use of SAN services
IBM FlashSystem IBM Software Defined
Flash Solutions
IBM FlashSystem addresses the two primary segmentations
of the flash market as defined by IDC taxonomy:
Absolute Performance for extreme performance of throughput, IO, and latency.
Enterprise for full featured enterprise features sets married to flash performance
Comprehensive flash offerings strategy

11. © 2014 IBM Corporation11