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Miissiinnffoorrmmaattiioonn 
Reeiiggnnss 
“Worldwide 
confusion 
about 
app release 
and 
deployment!” 
What’s true and not true
Developer hasn’t seen 
Daylight in weeks 
Only one way 
to deploy 
enterprise apps 
Family weeps for 
lost loved one
Only way to deploy 
enterprise apps. 
Deployment setups that are 
truly automatic don’t need 
special scripts—they work 
with the tools you already use. 
Automation means automatic
Dev teamdeploying! 
loves 
“Not a special skill,” 
many say 
No details missed
Only way to deploy 
enterprise apps. 
Deployment is a specialty 
Don’t make your developers 
design the deployment process. 
Set it up so they can test first 
and then deploy.
Magic spreadsheet 
tracks everything! 
Enterprise-level 
releases 
“easy to do” 
Specialized tools deemed 
unnecessar y
Enterprise apps need more 
Sure, emails and spreadsheets 
are OK for simple releases. But 
what about complex, interdependent, 
big releases? It’s impossible to 
collaborate and trace those without 
specialized tools.
Quality plummets with 
automation! 
“I should do 
it manually,” 
says exhausted 
human. 
Computers unfit 
for repetitive tasks
Repetitive tasks are what 
computers do 
When you automate, you let 
computers do what they do best. 
Plus, you’ll get tracking features 
to help keep things straight.
Savior of release coordination, developers sa sspprreeaaddsshheeeett hh aaiilleedd!y. 
“ Repetitive manual tasks: 
great use of 
your time.”– management
Only way to deploy 
enterprise apps. 
Dealing with the spreadsheet is a 
job in itself 
Release coordination tools make development 
faster, easier, and more precise.
Large Release 
Interdependencies Seamless! 
“no biggie,” teams say 
Conventional wisdom: 
small, frequent changes 
not profitable
Many hands make lighT work, 
and all that 
Small, frequent changes are 
easier, faster and less risky to 
make. Automation helps free 
developers to troubleshoot.
Automation and build: 
completely 
separate 
No transition 
prep necessary 
“ We just hit a button, and 
ever ything was per fect”
Automation requires preparation 
Test builds before they go into production. 
Versioning them makes tracking simpler.
rejoices 
Operations over bottlenecks! 
No culture 
changes in 
sight, thank 
goodness 
Management “ el ated ” 
to hear of backlogs
Backlogs are bad 
If you’re going to use 
release and deployment 
tools, get your teams 
ready for a change in the 
way they work.
All Problems 
Vanished! 
Developers stymied 
worldwide 
“They were here, we automated, 
now they’re gone,” dismayed 
programmer says
Getting a payoff takes time and work. 
There will be resistance and 
frustration at first. Stick with it.
You’ve heard all the myths about automating 
application release and deployment. Now let’s 
get to the truth. Check here for the details. 
go now

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Automate the Application Deployment Process

  • 1. Miissiinnffoorrmmaattiioonn Reeiiggnnss “Worldwide confusion about app release and deployment!” What’s true and not true
  • 2. Developer hasn’t seen Daylight in weeks Only one way to deploy enterprise apps Family weeps for lost loved one
  • 3. Only way to deploy enterprise apps. Deployment setups that are truly automatic don’t need special scripts—they work with the tools you already use. Automation means automatic
  • 4. Dev teamdeploying! loves “Not a special skill,” many say No details missed
  • 5. Only way to deploy enterprise apps. Deployment is a specialty Don’t make your developers design the deployment process. Set it up so they can test first and then deploy.
  • 6. Magic spreadsheet tracks everything! Enterprise-level releases “easy to do” Specialized tools deemed unnecessar y
  • 7. Enterprise apps need more Sure, emails and spreadsheets are OK for simple releases. But what about complex, interdependent, big releases? It’s impossible to collaborate and trace those without specialized tools.
  • 8. Quality plummets with automation! “I should do it manually,” says exhausted human. Computers unfit for repetitive tasks
  • 9. Repetitive tasks are what computers do When you automate, you let computers do what they do best. Plus, you’ll get tracking features to help keep things straight.
  • 10. Savior of release coordination, developers sa sspprreeaaddsshheeeett hh aaiilleedd!y. “ Repetitive manual tasks: great use of your time.”– management
  • 11. Only way to deploy enterprise apps. Dealing with the spreadsheet is a job in itself Release coordination tools make development faster, easier, and more precise.
  • 12. Large Release Interdependencies Seamless! “no biggie,” teams say Conventional wisdom: small, frequent changes not profitable
  • 13. Many hands make lighT work, and all that Small, frequent changes are easier, faster and less risky to make. Automation helps free developers to troubleshoot.
  • 14. Automation and build: completely separate No transition prep necessary “ We just hit a button, and ever ything was per fect”
  • 15. Automation requires preparation Test builds before they go into production. Versioning them makes tracking simpler.
  • 16. rejoices Operations over bottlenecks! No culture changes in sight, thank goodness Management “ el ated ” to hear of backlogs
  • 17. Backlogs are bad If you’re going to use release and deployment tools, get your teams ready for a change in the way they work.
  • 18. All Problems Vanished! Developers stymied worldwide “They were here, we automated, now they’re gone,” dismayed programmer says
  • 19. Getting a payoff takes time and work. There will be resistance and frustration at first. Stick with it.
  • 20. You’ve heard all the myths about automating application release and deployment. Now let’s get to the truth. Check here for the details. go now