1. Compliance with IAB's New Member Code of Conduct July 27, 2011 Alison Pepper, Senior Director of Public Policy, IAB Michael Signorelli, Venable LLP

3. Approved by the IAB Board of Directors on February 27th, 2011 at the Annual Leadership Meeting in Palm Springs, CA

4. Requires all IAB Members to be in compliance with the Code by August 29th, 2011

6. Self-Regulatory Principles Education Transparency Consumer Control Data Security Material Changes to Existing OBA Policies and Practices Sensitive Data Accountability

9. Link should go directly to the relevant section of the statement where the disclosure is located.

10. Link to a disclosure that either

11. links directly to www.aboutads.info or

12. lists the Third Parties engaging in OBA activities at your site, including links to their own disclosuresp 6 Publisher Notice

13. Publisher Notice

14. In Ad Notice

15. Launched Industry Website Register to use Advertising Option Icon Register to Participate in choice mechanism Review consumer & business educational materials

18. Accountability Programs CBBB and DMA have complementary Accountability Programs to: Monitor the marketplace externally for data that suggests non-compliance with key notice and choice requirements Follow-up directly with non-complying entities Report non-compliance and refer uncorrected non-compliance to government

19. Approved Providers The Self-Regulatory Program recognizes companies providing services, technologies, and solutions to assist participating companies in compliance with the Principles. These services are used to deliver the Advertising Option Icon, notice, and a link to a consumer choice mechanism. Companies are not required to use the services of an approved provider, but may elect to do so as means to comply with Principles. DoubleVerify, Evidon, and TRUSTe have been recognized as an Approved Provider.

20. Next Steps Consumer & business education Promote industry participation in the program Ongoing development of the Principles (application in mobile platforms, international integration, and the treatment of sensitive data) Compliance & enforcement

21. IAB Updates Professional Development Classes Essentials of the Digital Marketing Ecosystem August 4th, NYC Enter code IABCOM for special $99 rate Professional Presentations: Turn Information into a Story That Sells August 9th, NYC Enter code IABCOM for special $99 rate Conferences MIXX Conference, Expo, & Awards October 3-4, NYC Ad Operations Summit November 7, NYC Networking IAB.networking with the NY AD CLUB Sponsored By Discovery August 2, NYC – Registration Closing Today p 15

22. Questions Alison Pepper alison@iab.net Michael Signorelli msignorelli@venable.com