Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Luca Achille Sepe, Chief Executive Officer & Founder SHAA The phenomenon of digital transformation is bringing with it a radical change in the digital experience strategies and approaches being deployed by businesses. Consequently, there is a need for concrete solutions that are aligned with the rapid transformation taking place and that address the new needs and habits of digital users.SHAA’s response is to deploy interactivity as a key tool for injecting new value into digital experiences. We aim to give users the opportunity to experience dynamic, highly personalized content and to this end have developed a broad range of interactive solutions that generate high levels of engagement and offer maximum levels of performance.Interact 2018 -  Interactive Video Engagement

1. info@shaa.it | www.shaa.it
INTERACTIVE
VIDEO
ENGAGEMENTNATIVE & CONTENT REVOLUTION

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INTERACTIVE VIDEOTRADITIONAL VIDEO VS
VIDEO ENGAGEMENT

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INTERACTIVE VIDEOVS
PLAY/PAUSE WATCH LEAVE PLAY/PAUSE WATCH CHOOSE
VIDEO-IN-VIDEO
NAVIGAT
E
GALLERY
CHAT
PURCHASE
TRADITIONAL VIDEO
VIDEO ENGAGEMENT

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SHAA CREATES
IMMERSIVE INTERACTIVE EXPERIENCES
SINCE 2010
ENGAGEMENT ACTION MONETIZATION

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THIS IS INTERACTION!
APPLICATIONS & SOLUTIONS
SPECIAL
PROJECT
INTERACTIVE
E-LEARNING
OMNICHANNEL
EXPERIENCE
INTERACTIVE
ADVERTISING
SHOPPABLE
VIDEO

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#MULTIPLE-CHOICE
#GARNIER-OLIA

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#BRANDED-CONTENT
#LANCIA-Y

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#SHOPPABLE-VIDEO
#CARPISA

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#INTERACTIVE-E-LEARNING
#CARMEN

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#INTERACTIVE-E-LEARNING
#CARMEN

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CONTENT-
DRIVEN
EXPERIENCES
DIGITAL
TOUCHPOINTS
IN PHYSICAL
LOCATIONS
USER PROFILE
BASED
ON DATA
GATHERING
AND ANALYSIS
OMNICHANNEL MODEL

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#SOCIAL-WALL
#INTERACTIVE-TOTEM
#INTERACTIVE-TABLE
#INTERACTIVE-URBAN-
SCREEN
#WOW-ROOM
#INTERACTIVE-FITTING-
ROOM
THE ONLY LIMIT IS YOUR
OOH TRENDS

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#OMNICHANNEL-EXPERIENCE
#SECOND-SCREEN

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#LIVE-SHOW
#REAL-TIME-INTERACTION
YOU SEE! YOU BUY!

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#INTERACTIVE-IN-STORE-EXPERIENCE
#BOUTIQUE-OF-THE-FUTURE

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ATTRACT
ENGAGE
CONVERT
DATA COLLECT
CLICK POWER

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#INTROPAGE-VIDEO
#FASTWEB

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THE RIGHT PRODUCT AT THE RIGHT TIME FOR THE RIGHT USER
IN THE RIGHT CONTEXT
WHEN CONTENT
MEETS INTERACTIVITY

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#SHOPPABLE-PREROLL
#FATTORE-MAMMA

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TO CREATE TAILORED AND
IMMERSIVE EXPERIENCES
TIME SPENT ON VIDEO
INCREASES x4
IT’S ENGAGEMENT
- INTERACTION RATE +30% -
FROM ONE-WAY TO
TWO-WAY COMMUNICATION
IT TRACKS ALL
USER ACTIONS
CHECK USER PREFERENCES
IN REAL TIME
WHY AN INTERACTIVE VIDEO?

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ONE CODE EVERYWHERE DATA CONTROL
ALL OUR PRODUCTS ARE DEVELOPED USING OUR
IN-HOUSE PLATFORM

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INTERACTIVE STORYTELLING
IS KING
IT ENABLES YOU TO MONETIZE!

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INTERACTION IS NOW!

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info@shaa.it | www.shaa.it | +39 02 87228202