IAB Europe Membership Brochure 2019

1. Join us to shape
THE FUTURE OF
DIGITAL ADVERTISING
in Europe
Membership benefits 2019

2. IAB Europe is the leading European-level industry association
for the digital advertising ecosystem.
Our mission
acting as a multi-stakeholder representative body for the digital advertising industry
shaping the regulatory environment
demonstrating the value that digital advertising brings to Europe’s economy, to consumers and to
the market
developing and facilitating the uptake of harmonised and standardised business practices
taking account of changing user expectations
enabling digital advertising to scale across Europe
OUR STRENGTH COMES FROM AN EXTENSIVE MEMBERSHIP
OF BOTH NATIONAL TRADE ASSOCIATIONS AND
CORPORATE ORGANISATIONS.
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3. Top 5 reasons to be a member
Promote your company
as a digital leader
Promote your company to
our pan-European audience
through our conferences, we-
binars, educational briefings,
white papers, best practices li-
braries, research publications,
digital communications, media
outreach programme and part-
nership inititiatives.
Drive investment in
digital advertising
Collaborate with other in-
dustry experts in our com-
mittees and task forces to
shape industry frameworks,
guidance and harmonised
business standards, develop
market-making research and
education programmes.
Protect your interests
Does your business process data? Do you need to build intelligence on
how the EU’s new General Data Protection Regulation has redefined
the rules for legal data processing in the European Union and beyond?
Shape the development of EU rules and their implementation into na-
tional law to avoid differing local approaches. Consult our policy team,
the industry’s foremost experts on EU regulatory developments, and
gain knowledge on how your company can approach compliance.
Meet and educate policymakers, provide them with knowledge about
complex technology topics and real-world business that needs to in-
form regulation, and get the opportunity to interact with senior-level
EU decision-makers.
Access our knowledge hub
Consult our regulatory one-stop-shop for information about lat-
est legislative developments. Access research reports and de-
finitive guides to digital advertising spend, programmatic, mo-
bile, advertising effectiveness, measurement, viewability, video,
cross-device and ad formats.
1.
4. 5.
2. 3.
Grow your network
Network with industry leaders across Europe via
events such as Interact, Virtual Programmatic
Day, the IAB Europe Research Awards and MIXX
Awards Europe. Meet the national IABs and learn
about developments in national markets.
NB: Please note
that IAB Europe
membership
does not include
membership of
national IABs. Both
memberships offer
complementary
benefits to your
company.
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4. You will be joining
the best of the best
in European digital
advertising.
Brand visibility and speak-
ing opportunities… policy
guidance and research,
business support and in-
dustry promotion are all
an integral part of our
membership packages.
In addition, our Tier 1 members benefit from an IAB
Europe focus activity and Interact presence. The
focus activity is a bespoke activity which supports
your business objectives and is supported by our
team throughout the year. For Interact, IAB Europe’s
flagship annual conference, Tier 1 members can
promote their brand by giving a presentation, taking
part in a panel discussion, distributing their content
at the event or being a jury member for the IAB
Europe Research Awards.
Our commitment
to our members
JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 04
*Subject to change
**No additional benefits for Tier 2 and Tier 3 Members
*** Except Associate Members

5. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 05
IAB Europe tackles a broad waterfront of issues, and creates opportunities for our
member companies and the industry as a whole.
Policy and Regulatory GDPR Implementation
Digital advertising is the object of increasing regulatory scrutiny in
Europe, whether from a data protection and privacy point of view
or as a potential (unwitting) vector for online threats such as fake
news and IP rights infringement. IAB Europe’s policy advocacy, in
collaboration with that of national IABs, aims at ensuring that rules
emanating from Brussels promote innovation and do not needlessly
hamper digital advertising’s capacity to deliver societal benefits
to European citizens, from media plurality to equality of access to
scientific, educational, business and entertainment services. IAB
Europe members are the faces and voices that make this advocacy
compelling for the policy-makers and regulators. Being part of
this work gives companies early insights into policy trends and the
opportunity to help shape them.
We also make the case for self- and co-regulation that may be better-
suited to the fast pace of technological evolution in our sector than
“hard law”.
IAB Europe is dedicated to helping member companies – and the
digital advertising industry as a whole – interpret and comply with
EU rules on data protection and privacy, notably the General Data
Protection Regulation (GDPR) adopted in April 2016 (and enforced
as from May 2018). For this purpose IAB Europe created the GDPR
Implementation Group (GIG) and its constituent working groups are
the locus of this activity. The GIG brings together leading legal and
technical experts from across the digital advertising industry to share
best practices, agree on common interpretations and positioning on
key issues, and then socialise those interpretations with external
stakeholders, including European and national regulators.
Our activities
*Subject to change
**No additional benefits for Tier 2 and Tier 3 Members
*** Except Associate Members

6. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 06
The IAB Europe Transparency
and Consent Framework (TCF)
Through the GIG was developed the IAB Europe Transparency and
Consent Framework (TCF). The TCF is particularly relevant for first-parties,
such as publishers and other suppliers of online services, who work with
third-parties for data-driven service. Using the Framework, first-parties
can enable third-parties to process user data. The TCF standardises the
presentation to users’ third-party data processing requests that require
informed consent for data processing. The TCF enables “signaling” of
user choice across the advertising supply chain. It is open-source, not-
for-profit with consensus-based industry governance led by IAB Europe
with significant support from industry parties and the IAB Tech Lab, which
provides technical management of the open-source specifications and
version control. Members can therefore join leading legal and technical
experts from across the digital advertising industry to help develop the
future iterations of the the TCF as well as contribute to working papers
developed by the GIG for public release. For companies interested solely
in working on the development of the TCF, a GIG Membership is available
as a stand-alone item, at EUR 8,200 per year per company.
Brand Advertising
IAB Europe aims to drive brand investment into digital by providing Brand
Advertisers with a reliable and trusted Brand Advertising Framework for
the converging digital and traditional media environment.
The Framework is composed of a set of initiatives which includes the
establishment of recommendations designed to be compatible with
other initiatives around the globe. There are three areas of focus – quality
(viewability, brand safety, fraud and transparency), digital measurement
and ad formats.
Programmatic Trading
IAB Europe aims to address the inefficiencies in digital campaign planning
and buying in order to enable transactions to happen at scale and deliver
the effective advertising campaigns sought by marketers. The IAB Europe
Programmatic Trading Committee is a multi-stakeholder initiative of
publishers, technology platforms, agencies and advertisers working to
increase understanding of the programmatic ecosystem and the impact
it is having on digital advertising and influence industry initiatives to
improve the ecosystem.
Our activities
*Subject to change
**No additional benefits for Tier 2 and Tier 3 Members
*** Except Associate Members

7. Our activities
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Research Education and Training
Our programme of research illustrates the value and growth of the
digital industry across Europe, it proves the business contribution of
digital advertising which may be under threat of adverse legislation
and provides insight and education to the market via studies gaining
the opinions of the industry on specific topics. The programme
includes benchmarking and shared pan-European studies including
the AdEx Benchmark report the European Programmatic Market
Sizing report and the Attitudes to Programmatic Advertising Report.
We are raising standards in education at pan-European level and
support its development in collaboration with IAB US. Our Education
& Training Committee oversees, guides and assesses training efforts
across Europe. IAB Europe is running a successful Endorsement
Programme for courses and training materials developed by
corporate and national IAB members, provided they meet a certain
set of quality and content requirements.
*Subject to change
**No additional benefits for Tier 2 and Tier 3 Members
*** Except Associate Members

8. Our events
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IAB Europe’s events provide thought leadership to the digital advertising ecosystem as a whole whilst providing unique
opportunities for our members share their expertise and experience on digital advertising’s most pressing issues.
Interact
INTERACT, our major annual conference, is the essential meeting-place
where leading European advertisers, industry experts, agencies and
media owners gather for digital insights, debate and inspiration.
European Executive CEO Policy Fly-in
INTERACT, our major annual conference, is the essential meeting-place
where leading European advertisers, industry experts, agencies and
media owners gather for digital insights, debate and inspiration.
MIXX Awards Europe and IAB Europe
Research Awards
C-level executives of Europe’s innovative and competitive companies in
the digital advertising ecosystem within IAB Europe’s membership are
able to attend the European Executive CEO Policy Fly-in. It is a unique
opportunity for European industry leaders to provide “real world”
feedback to the EU policy makers and stakeholders whose policy
and regulatory initiatives increasingly impacts business in the digital
advertising ecosystem.
Digital Leaders’ Council
Tier 1 Corporate and National IAB representatives are able to join
the Digital Leaders Council. It is charged with reflecting on specific
industry challenges and opportunities, which may be proposed to
the Board input and incorporation into the IAB Europe’s work plan.
Virtual Programmatic Day
The Virtual Programmatic Day is an online event that brings together
industry experts and thought-leaders to explore the latest trends,
drivers and barriers impacting programmatic trading in Europe.
Webinars
Our webinars explore the complexity of today’s digital advertising
landscape by discussing strategic challenges, learning about best
practices from our member companies and presenting recently
developed IAB Europe initiatives or reports.
*Subject to change
**No additional benefits for Tier 2 and Tier 3 Members
*** Except Associate Members

9. IAB Europe Committees
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IAB Europe’s events provide thought leadership to the digital advertising ecosystem as a whole whilst providing unique
opportunities for our members share their expertise and experience on digital advertising’s most pressing issues.
Policy Committee
Privacy and Data Protection Task Force
Ad Blocking Task Force
Digital Single Market Task Force
Native Advertising and Content Marketing Task Force
GDPR Implementation Group (GIG)
Transparency & Consent Framework (TCF) Steering group
Transparency & Consent Framework (TCF) Information Group
Transparency & Consent Framework (TCF) Policy Working Group
Transparency & Consent Framework (TCF) National IAB
Information Group
Programmatic Trading Committee Education and Training Committee
Brand Advertising Committee
Quality Task Force (including Viewability, Brand Safety, Invalid
and Fraudulent Traffic, Transparency)
Ad Blocking Task Force
Effectiveness Measurement Task Force
Native Advertising and Content Marketing Task Force
Video Task Force
Research Committee
AdEx Benchmark Task Force
Effectiveness Measurement Task Force
*Subject to change
**No additional benefits for Tier 2 and Tier 3 Members
*** Except Associate Members

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IAB Europe Tier 1 Corporate members in 2019*
IAB Europe Tier 1 National IAB members in 2019*
Tier 1 Members in 2019
IAB Europe is honoured to count the following industry leaders as Tier 1 members.
*Subject to change
**No additional benefits for Tier 2 and Tier 3 Members
*** Except Associate Members

11. Membership
Benefits
There are three main categories of membership based on the specific set of
benefits outlined below such as Visibility, Thought Leadership, Research, Policy
& Regulatory, Education, Networking and Relationship Management:
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Visibility
benefits
Thought
leadership
benefits
Policy and
regulatory
benefits

12. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 12
Visibility opportunities
for all members***
Have a dedicated company profile on the IAB Europe website
Showcase a cutting-edge case study or a research report in an IAB Europe
webinar (one per year)
Share and promote press releases, news updates, research outputs and
events via the IAB Europe newsletter and social media channels
Publish recent case studies and videos on the IAB Europe website and promote
via social media channels
Be part of the jury of the IAB Europe Research Awards or the MIXX
Awards Europe
Insert a quote in one IAB Europe white paper or research report
Additional visibility opportunities for
Tier 2 members
Do a joint press release with IAB Europe on a key
topic
Additional visibility opportunities for
Tier 1 members
Chair one IAB Europe webinar per year
Chair the jury of the IAB Europe Research Awards
or the MIXX Awards Europe
Speak at key industry event on IAB Europe’s behalf
Do a joint press release with IAB Europe on
a key topic
Visibility Benefits
*** Except Associate Members

13. Policy & Regulatory opportunities
for all members***
Receive timely and update information about legislative developments in European
policy issues
Contribute to IAB Europe’s positions on key European policy issues
Receive speaking opportunities at policy events
Attend the IAB Europe’s Annual European Executive Policy Fly-in
Join the GDPR Implementation Group (GIG) and help develop the IAB Europe
Transparency and Consent Framework
Additional Policy &
Regulatory opportunities
for Tier 2 Members
Receive speaking opportunities at
policy events
Additional Policy &
Regulatory opportunities
for Tier 1 Members
Receive customised advice on
policy issues
*** Except Associate Members
Policy & Regulatory
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14. JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 14
Research benefits
Research
opportunities for
all members***
Access to the IAB Europe AdEx Benchmark
report – the definitive guide to Europe’s digital
advertising market
Access to other IAB Europe research outputs
Additional Research opportunities for Tier 2 Members
Have an IAB Europe research presentation at your event
Additional Research opportunities for Tier 1 Members
Lead an IAB Europe research project
Access the digital ad spend per market data from the AdEx Benchmark report
and data from other IAB Europe research reports
Benefit from a private briefing on the AdEx Benchmark report or another IAB
Europe research output
Receive advice on research
Conduct a research project or white paper in association with IAB Europe
(member funded and subject to guidelines)
Provide trainers for pan-European IAB training programme
Endorsement of your training programme (see criteria)
Discount on training sessions for your teams and clients
Education
benefits
Education
opportunities for
Tier 1 members**
**No additional benefits for Tier 2 and Tier 3 Members
*** Except Associate Members

15. Networking
benefits
Relationship
management
benefits
JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 15
Networking opportunities
for all members***
Relationship Management
opportunities for all members***
Opportunity to attend IAB Europe’s annual conference
Industry networking retreats with advertisers, agencies, publishers
Access to pan-European industry conference calendar
Access to ticket discounts to IAB Europe third party event partners
Membership induction call with your team
Account owner within the IAB Europe team
Annual call with your team
Additional Networking
opportunities for Tier 2 Members
Represent IAB Europe at
an event
Additional Networking
opportunities for Tier 1
Members
Participate in the IAB Europe Digital
Leaders Council
Have IAB Europe speak at
your event
Additional Relationship
Management opportunities for
Tier 2 members
Annual face-to-face meeting with our
management team
Additional Relationship
Management opportunities for
Tier 1 members
Annual face-to-face meeting with the
IAB Europe team
Quarterly call with the IAB Europe team
Bespoke packages aligned to your
company’s priorities
*** Except Associate Members

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2019 Pricing table
CORPORATE MEMBERSHIPS 2019
Tier 1 Membership 46,300 EUR
Tier 2 Membership 23,200 EUR
Tier 3 Membership 11,650 EUR
GIG Membership 8,200 EUR
Associate Membership 2,900 EUR
*Subject to change
**No additional benefits for Tier 2 and Tier 3 Members
*** Except Associate Members

17. Please complete and return this form to Townsend Feehan, Chief Executive Office: feehan@iabeurope.eu or Alison Fennah, Executive Business Advisor: fennah@iabeurope.eu and we will process your
membership application, and
send you an invoice for your membership fee depending on your chosen membership tier.
Please note that per Article 11 of IAB Europe’s Bylaws (see here), resignation from the Association needs to be notified six months before the start of the calendar year in which it will be effective. The same notice
period applies for
companies or IABs wishing to downgrade from a higher membership Tier to a lower one. The IAB Europe Team works hard to ensure that your membership investment yields the maximum benefits for your
organisation, and
welcomes feedback at any time on the Association’s performance. For more information, please contact Townsend Feehan: feehan@iabeurope.eu
Please note that IAB Europe membership does not include membership of the national IABs. Both memberships offer complementary benefits to your company.
(*) Please note that IAB Europe can offer an introductory membership, which enables a company to gain insight into IAB Europe work programmes but does not include participation and input to committees and
task forces. This option is limited to one year.
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IAB Europe Membership
application form 2019
Company information Membership information
Full name:
Job title:
Email address:
Phone number:
Company applying for membership:
Company’s primary web address:
Type of business:
Postal address:
VAT Number:
Please confirm the level of membership
you wish to apply for:
Name Signature
Corporate Membership Tier 1
Corporate Membership Tier 3
Corporate Membership Tier 2
Corporate Membership Associate*

18. Please complete and return this form to Townsend Feehan, Chief Executive Officer: feehan@iabeurope.eu or Alison Fennah, Executive Business
Advisor: fennah@iabeurope.eu and we will process your application.
For information on general membership including Policy committee access, please contact Townsend Feehan: feehan@iabeurope.eu.
JOIN US TO SHAPE THE FUTURE OF DIGITAL ADVERTISING IN EUROPE 18
GDPR Implementation Group
application form 2019
Company information
Full name:
Job title:
Email address:
Phone number:
Company applying:
Company’s primary web address:
Type of business:
Markets:
Postal Adress: Name Signature

19. Thank you for your
interest in IAB Europe
Contact us for more information
www.iabeurope.eu Townsend Feehan, Chief Executive Officer Alison Fennah, Executive Business Advisor
@IABEurope feehan@iabeurope.eu fennah@iabeurope.eu
IABEurope @ToFeehan @alisonfennah