Self-Publishing in the Age of Social Media

Self-Publishing in the
Age of Social Media
Write your Book and Explode your Reach:
Self-Publishing to Expand Your Message and Your
Business While Changing the World

Presented by: CJ Coolidge

The World Needs Your Book - Now

The Impact of Writing and
Speaking on Culture and
Economies
Renaissance: Essential for
Survival of Developed
Capitalist Economies
Your Highest Value
Contribution
Obstacles and Opportunities
in the Age of Social Media
Case Study: One Man’s
Indisputable Example

© 2011 C4 Dynamics, LLC cj@cjcoolidge.com

The Impact of Writing and Speaking on
Culture and Economies

Liberty: The Fertile Soil of
Innovation, Creativity &
Success
The Indirect Relationship
between Liberty and
Security
Tendency to Create Security
after Great Success:
Frontiersmen vs. Established
The Cycle from Bondage to
Liberty and Back


The Cycle from Liberty to Bondage and Back

Bondage to Faith
Faith to Courage
* Courage to Liberty
Liberty to Abundance
Abundance to Selﬁshness
Selﬁshness to Complacency
Complacency to Apathy
* Apathy to Dependence
Dependence to Bondage


Renaissance: Essential for Survival of
Developed Capitalist Economies

What the World Needs Now:
Fresh Ideas and Original
Thinking
Ineffective Communication:
Soundbites, Slogans and
Marketing Speak
The High Value of your
Book as an Alternative
Communication Medium


The Need for a Renaissance in Developed
Capitalist Economies

The Thinking of Individuals
Spawned the Creativity and
Contribution of Others.
The Writing of these Thinkers
Produced the Greatest Period
of Value Creation in History.
Result: Masses of People
Moved from Poverty to
Prosperity.


Your Highest Value
Contribution

To Inspire Others and Show Them How to
Improve Their Lives and Achieve Their Goals.

Obstacles and Opportunities in the
Age of Social Media

Physical Barriers
Psychological Barriers
There are NO Barriers
Resources are
Abundant and
Available


Physical Barriers:
Publishing Through the Ages

Cave Art
Required a Cave, and a
Chisel and Time
Strength: Great Longevity
Weakness: Expensive to
Distribute. Readers had to
Travel to Receive the
Message
Power Consolidated to
Unknown Few


Physical Barriers:

Egyptian Hieroglyphs
Required Walls and Artisans
Strength: Longevity; Able to
Communicate Tremendous
Content
Weakness: Expensive to
produce; Reader had to
Travel to Receive the
message.
Single Civil Authorities


Physical Barriers:

Rosetta Stone
Required a Rock and Artisans
Strength: Longevity; Massive
Communication of Culture
and Codiﬁed Law.
Weakness: Difﬁcult to Move.
Expensive to to Communicate
Message
Multiple Civil Authorities by
Treaty


Physical Barriers:

Papyrus & Parchment-like
Scrolls
Required Skins, Papyrus,
Parchment & Scribes
Strength: Easy to Transport;
Less Expensive than Stone;
Creates of Multiple Copies
Weakness: Very Difﬁcult to
Preserve. Limited Copies. Still
Expensive to Distribute; In
Possession of Clergy and Elite.
Power Distributed to
Institutions other than Civil
Authorities

Physical Barriers:

Gutenberg Bible
Required Moveable type and a
Printing Press
Strength: Eliminated Need for
Scribes Creating Possibility of
“Mass Production”
Weakness: Expensive; Very
Limited Availability of Presses.
Power Distributed to Owner of
the Press


Physical Barriers:

Benjamin Franklin and
Poor Richard’s Almanac
Required Moveable Type and
Printing Press
Strength: Presses More
Available; Creation of
Newspapers, Periodicals &
Books
Weakness: Labor Intensive to
Produce.


Physical Barriers:

Benjamin Franklin and
Poor Richard’s Almanac
Required Moveable Type and
Printing Press
Strength: Presses More
Available; Creation of
Newspapers, Periodicals &
Books
Weakness: Labor Intensive to
Produce.
Power Settles into the Hands of
the Owner and Operator of the
Press

Physical Barriers:

Modern Day Publishing
Houses
Required: All Manner of Print
Creating Resources
Strength: Absolute Mass
Production and Distribution
Weakness: High Barrier to
Entry by Writers. Proliferation
of Limited Expert Class.
Power Consolidated in the
Hands of Printing Elite.


Psychological Barriers:
You Were Trained to NOT Write a Book

America’s Pursuit of the
Prussian Model of School
Designed to Create Workers;
Compliance and Control
Limit Participation in Active John
Literacies (Preservation) Dewey

Create an “Expert Class” Andrew
Carnegie
We were Trained to Believe we
Need an Expert to Validate
our Ideas John D.
Rockefeller

There are No More Real Barriers in the
Age of Social Media

You Have Full Access to
Every Required
Resource
Strength: Anyone Can
Publish; New Access into the
Expert Class and the Sphere
of Ideas
Weakness: Fear to Enter
Power of the Printing
Elite to Manipulate or
Limit Ideas is
Diminishing.

All Resources are Readily Available
What do you need?
1. Block Time: Decide to Block Time to Write
10 pages a week produces a 130 page book in under 90 days.
2. “Publish on Demand” (POD) Printers
www.lightningsource.com
www.disk.com
www.createspace.com (Amazon)
3. Cover Design, Book Layout and Production
www.guru.com
www.elance.com
www.ﬁverr.com
4. ISBN Number and Barcoding
www.bowker.com
5. Website Creation and Publishing
www.optimizepress.com

One Man’s Indisputable Example

70 Days from Concept to
the Top of the NY Times
Bestseller List
Entire Marketing Approach
was Non-Traditional
1 Webpage & 1 Video with
15 Elements Included in the
Fresh Approach (YouTube
surpassed Google as top
search engine in 2011.) Brendon Burchard: Author of
The Millionaire Messenger


One Web Page Pe-Launch


One Web Page After Launch


Brendon Burchard’s Killer Strategy
Write, Publish, Launch, Promote & Sell
Used a Mid-tier Publisher (Morgan James)
Three Step Marketing Process
1. Pre Release Launch Giveaway
One Webpage
Video
Collect Name, Email
Follow up for mailing Address
2. Promoted by Friends & Partners
3. Selling Book after Launch
Updated Website to sell on Amazon and Barnes &
Noble

What’s Stopping You

Belief in the existence of Physical Barriers?
Belief that you’re not equipped to write a book?
Fear that no one would want to read your book?
Fear the no one would want to buy your book?


You Have the Power of the Press

The time has come. The time is NOW.
The world NEEDS your contribution.
There are no REAL barriers any more.
Just do it.


CJ Coolidge
C4 Dynamics
PO 2201
Friendswood, TX 77549
cj@cjcoolidge.com
www.cjcoolidge.com
http://speakermix.com/cj-coolidge
281 482 5586


Self-Publishing in the Age of Social Media

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Self-Publishing in the Age of Social Media