Casey Rivera of The Home Depot gave us a test drive of their Pro App.

1. The Home Depot Pro App
#ecommerceschool

2. 2
The Opportunity – Pro Customer
 Pros are a approximately 35%
Home Depot’s of sales
 Pros visit our stores more frequently
than DIY customers and often shop 3
to 4 stores regularly
 Pros want to be recognized as loyal
customer
 Pro’s want relevant advertising /
messaging
 Saving time, saves them money

3. 3
The Solution – The Pro App
 Specifically for Pros
 Easily Shop Multiple
Stores
 Access to Pro Xtra, a
Pro Loyalty Program
 Track in-store receipts
 Direct access to the
stores Pro Desk’s
 No Consumer Marketing
or Advertisements