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LEARNINGS	
  from	
  the	
  INSIDE	
  
Building	
  an	
  internal	
  design	
  innovation	
  team	
  
May	
  14,	
  2014	
  
Ophelia	
  Chiu	
  
Design	
  Strategy	
  and	
  Innovation	
  Head	
  
Strategy	
  and	
  Innovation	
  Department	
  
www.mskcc.org	
  
Five	
  Key	
  Learnings	
  
1.  Organizational	
  Champion	
  
2.  Insider	
  Guide	
  
3.  How	
  to	
  Talk	
  About	
  Design	
  
4.  Co-­‐Create	
  but	
  Not	
  All	
  the	
  Time	
  
5.  Start-­‐up	
  Mentality	
  
Memorial	
  Sloan	
  Kettering	
  Cancer	
  Center	
  
…the	
  world’s	
  oldest	
  and	
  	
  
largest	
  private	
  cancer	
  center	
  
with	
  a	
  singular	
  mission:	
  	
  
to	
  conquer	
  cancer	
  
cess to Improve On
nt Rooms at 53rd Street
m A Room B Room C
Rockefeller	
  Outpatient	
  Pavilion,	
  	
  
MSK	
  53rd	
  Street,	
  Infusion	
  Suite	
  
The	
  AHA	
  Moment	
  
Brooklyn	
  Infusion	
  Center	
  
Brooklyn	
  Infusion	
  Center	
  
Brooklyn	
  Infusion	
  Center	
  
Five	
  Key	
  Learnings	
  
1.  Organizational	
  Champion	
  
2.  Insider	
  Guide	
  
3.  How	
  to	
  Talk	
  About	
  Design	
  
4.  Co-­‐Create	
  but	
  Not	
  All	
  the	
  Time	
  
5.  Start-­‐up	
  Mentality	
  
Five	
  Key	
  Learnings	
  
1.  Organizational	
  Champion	
  
2.  Insider	
  Guide	
  
3.  How	
  to	
  Talk	
  About	
  Design	
  
4.  Co-­‐Create	
  but	
  Not	
  All	
  the	
  Time	
  
5.  Start-­‐up	
  Mentality	
  
Five	
  Key	
  Learnings	
  
1.  Organizational	
  Champion	
  
2.  Insider	
  Guide	
  
3.  How	
  to	
  Talk	
  About	
  Design	
  
4.  Co-­‐Create	
  but	
  Not	
  All	
  the	
  Time	
  
5.  Start-­‐up	
  Mentality	
  
DISCOVERY	
   ANALYSIS	
   IDEATION	
   PROTOTYPING	
  
Five	
  Key	
  Learnings	
  
1.  Organizational	
  Champion	
  
2.  Insider	
  Guide	
  
3.  How	
  to	
  Talk	
  About	
  Design	
  
4.  Co-­‐Create	
  but	
  Not	
  All	
  the	
  Time	
  
5.  Start-­‐up	
  Mentality	
  
Brooklyn	
  Infusion	
  Center	
  
better	
  
quality	
  pic?	
  	
  
Co-­‐Creation…	
  
…But	
  not	
  all	
  the	
  time	
  
Five	
  Key	
  Learnings	
  
1.  Organizational	
  Champion	
  
2.  Insider	
  Guide	
  
3.  How	
  to	
  Talk	
  About	
  Design	
  
4.  Co-­‐Create	
  but	
  Not	
  All	
  the	
  Time	
  
5.  Start-­‐up	
  Mentality	
  
Recap:	
  Five	
  Key	
  Learnings	
  
1.  Organizational	
  Champion	
  
2.  Insider	
  Guide	
  
3.  How	
  to	
  Talk	
  About	
  Design	
  
4.  Co-­‐Create	
  but	
  Not	
  All	
  the	
  Time	
  
5.  Start-­‐up	
  Mentality	
  
 	
  
THANK	
  YOU!	
  
	
  
chiuo@mskcc.org 	
  	
  
646-­‐888-­‐5609	
  
	
  

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Building an Internal Design Team Learnings

  • 1. LEARNINGS  from  the  INSIDE   Building  an  internal  design  innovation  team   May  14,  2014   Ophelia  Chiu   Design  Strategy  and  Innovation  Head   Strategy  and  Innovation  Department   www.mskcc.org  
  • 2. Five  Key  Learnings   1.  Organizational  Champion   2.  Insider  Guide   3.  How  to  Talk  About  Design   4.  Co-­‐Create  but  Not  All  the  Time   5.  Start-­‐up  Mentality  
  • 3. Memorial  Sloan  Kettering  Cancer  Center   …the  world’s  oldest  and     largest  private  cancer  center   with  a  singular  mission:     to  conquer  cancer  
  • 4. cess to Improve On nt Rooms at 53rd Street m A Room B Room C Rockefeller  Outpatient  Pavilion,     MSK  53rd  Street,  Infusion  Suite   The  AHA  Moment  
  • 5. Brooklyn  Infusion  Center   Brooklyn  Infusion  Center  
  • 7. Five  Key  Learnings   1.  Organizational  Champion   2.  Insider  Guide   3.  How  to  Talk  About  Design   4.  Co-­‐Create  but  Not  All  the  Time   5.  Start-­‐up  Mentality  
  • 8.
  • 9. Five  Key  Learnings   1.  Organizational  Champion   2.  Insider  Guide   3.  How  to  Talk  About  Design   4.  Co-­‐Create  but  Not  All  the  Time   5.  Start-­‐up  Mentality  
  • 10.
  • 11. Five  Key  Learnings   1.  Organizational  Champion   2.  Insider  Guide   3.  How  to  Talk  About  Design   4.  Co-­‐Create  but  Not  All  the  Time   5.  Start-­‐up  Mentality  
  • 12. DISCOVERY   ANALYSIS   IDEATION   PROTOTYPING  
  • 13. Five  Key  Learnings   1.  Organizational  Champion   2.  Insider  Guide   3.  How  to  Talk  About  Design   4.  Co-­‐Create  but  Not  All  the  Time   5.  Start-­‐up  Mentality  
  • 14. Brooklyn  Infusion  Center   better   quality  pic?     Co-­‐Creation…  
  • 15. …But  not  all  the  time  
  • 16. Five  Key  Learnings   1.  Organizational  Champion   2.  Insider  Guide   3.  How  to  Talk  About  Design   4.  Co-­‐Create  but  Not  All  the  Time   5.  Start-­‐up  Mentality  
  • 17.
  • 18. Recap:  Five  Key  Learnings   1.  Organizational  Champion   2.  Insider  Guide   3.  How  to  Talk  About  Design   4.  Co-­‐Create  but  Not  All  the  Time   5.  Start-­‐up  Mentality  
  • 19.     THANK  YOU!     chiuo@mskcc.org     646-­‐888-­‐5609