23. #HxR
Usability studies are qualitative
Posi*ve:
Users
were
able
to
find
the
“Buy
Now”
bu?on.
3
out
of
8
par*cipants
men*oned
that
the
picture
had
no
relevance
to
them.
Consider:
replacing
this
with
an
infographic
or
another
picture
that
may
draw
in
users.
6
out
of
8
par*cipants
men*oned
that
the
text
in
the
bu?ons
was
hard
to
read.
Consider:
increasing
the
contrast
of
the
text
to
ease
readability.
24. #HxR
Finding
Recommenda-on
Par*cipants
said
that
the
text
was
hard
to
read
Increase
the
contrast
of
the
text
Par*cipants
were
unable
to
locate
the
product;
they
said
they
expected
it
under
Products
&
Services
Move
XYZ
product
to
the
Product
&
Services
area
Par*cipants
were
unable
to
discern
the
top
from
the
bo?om
of
the
vial
Include
a
visual
cue
as
to
which
is
the
top
and
bo?om
of
the
vial
Par*cipants
were
able
to
figure
out
how
to
use
the
insulin
pump,
but
said
that
the
instruc*ons
were
very
hard
to
follow
Add
detail
throughout
the
instruc*on
manual
Typical Usability Study Results
26. #HxR
Incremental Usability vs. For FDA Submission
• Small studies throughout the product lifecycle
• Qualitative; 5-8 participants per demographic
• Learn user needs and expectations and use
these to guide design
• Fewer, larger studies closer to product launch
• Quantitative and qualitative; >30 participants
• Validate that the product is indeed usable for
the target audience
