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Sample Social Media Audit

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Hunter Public Relations
Hunter Public Relations

Sample social media audit for the generic term "Barbecue."

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Sample Social Media Audit May 2011 Topic: Barbecue
Overview: Five Things You Need to Know About Evaluating a Brand’s Social Media Presence ,[object Object],[object Object]
1. Develop Keywords ,[object Object],[object Object],[object Object],[object Object]
2. Conversation Analysis ,[object Object],[object Object]
2. Conversations and Word Associations
2. Conversations: A Look at the Chatter Grill/Grilling Time
2. Conversations: A Look at the Chatter Cook Good
2. Findings: Conversations about Barbecue
3. Where Discussions are Occurring ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],3. Findings: Discussion About Barbecue
3. Top Influencers ,[object Object],[object Object]
4. Engagement: Spike in Conversations ,[object Object]
4. Engagement: Searches ,[object Object]
4. Engagement: Search Terms ,[object Object]
5. Program Benchmarks ,[object Object],[object Object],[object Object]
Contact Info twitter.com/HunterPR facebook.com/HunterPR LinkedIn For more information, contact the Hunter PR Social and Digital Media Department: [email_address] hunterpr.com blog.hunterpr.com

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Sample Social Media Audit