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Brand social process AMA
1.
The Hyper-Social Organization
What it means for Marketers Francois Gossieaux @fgossieaux
2.
in the beginning…
your brand was controlled by ads (=YOU)
3.
Then we found
we could get our information from our tribes… …based on Reciprocity and Fairness
4.
So we no
longer had to listen to companies (=YOU)
5.
..and instead could
rely on friends and colleagues…people who want to help us and warn us…
6.
7.
Of course…
8.
So how do
you regain some control of your brand??
9.
1) Understand the Human
1.0 rather than the web 2.0 tools?
10.
2)Know your tribes,
not your market segments
11.
3) Fix the
great divide between marketing & customer support – your brand is only as good as your last transaction…
12.
13.
…and get a
seat at those tables where recommendations are being made
14.
Find your internal
and external tribes and let them help one another
15.
6) Establish trust
as the new business currency…how else can you expect customers to trust you?
16.
7) Ditch the
rule-book, replace it by values, and live your values!
17.
“To the extent
that we can be ‘human’ we will be fostering a deeper level of trust with consumers” – Barry Judge, CMO Best Buy
18.
http://www.facebook.com/hypersocialorg Francois Gossieaux @fgossieaux w. http://www.human1.com e.
francois@human1.com b. http://www.emergencemarketing.com c. http://www.marketingtwo.com