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Get well sooner with myUZ
The New Patient Portal of University Hospitals Leuven




      Johan Verhaegen
      Leading UX Expert & Senior Project Manager


                        eChallenges, Firenze – Italy, October 26-28 2011
Get well sooner with myUZ
 The New Patient Portal of University Hospitals
    Leuven
   University Hospitals Leuven, one of the biggest
    hospitals in Belgium
     620.763 consultations
     100.883 day surgeries
     64.930 hospitalizations
Get well sooner with myUZ
 Getting well
   on a physical level by medical care
   on a psychological level by information and
    communication
 Patients need reliable information
 Patients want to communicate
   with caretakers and with loved ones
   before, during and after
    the hospital visit
Get well sooner with myUZ
 Reliable information from UZ Leuven to its
  patients
   face-to-face
   brochures
   public website
Get well sooner with myUZ
 Patients search for information themselves
     inside ánd outside the hospital
     causes challenges
     is this information reliable, useful, relevant,…?
     does this information really apply to the patient (age,
      characteristics, condition, medication,…)?
Get well sooner with myUZ
 A lot of patients and caretakers feel like this
Get well sooner with myUZ
 While they should feel like this
Get well sooner with myUZ
 Huge communication management efforts required
   Patients need personal, tailored information from a reliable
    source
      based on information in medical files: diagnosis, treatment, planned
      examinations, tests, surgical interventions
      accompanied by documents with validated medical information
      overview of all appointments and invoices
      incorrect or wrong information is the last thing they can use
   Patients want to interact
      manage information (documents)
      fill in questionnaires
      send messages
 Communication has to be simple and easy
   push
   pull
Get well sooner with myUZ
 Initial focus on patients with a chronic illness
     close connection to hospital
     used to monitor their health
     more informed and up-to-date
     motivated, concerned and engaged



 UZ Leuven created a first functional proof-of-
  concept
   Appointments, Questionnaires, Documents, Invoices
    and Messages
Get well sooner with myUZ
 Human Interface Group
   UX expert evaluation by UX expert
   improvements on homepage, navigation area and
    modules
   creation of Design Patterns
      consistency in flow
      clarity in structure
   designing a straightforward Push/Pull concept
Get well sooner with myUZ
 The information that is available in the medical files is
  sent to the patient (push), based on myUZ tags
   tags < Electronic Patient Files for over 15 years
 The patient as an information consumer
   patients don’t look for information, but the information is
    presented
   patients need to be seduced to consume the information, that is
    presented to them on a serving tray
Push
Push
Get well sooner with myUZ
 Own tags (orange)
     private
     not shared with other patients
     sharing all tags with all patients would contaminate the tags in
      myUZ
 Contamination of the tags: trust and credibility 
 Patient Tag Monitoring
     if used a lot and if meaningful
         => promoted to ‘myUZ tag’
     fine-tune and enrich the metadata
Get well sooner with myUZ
 Patient also searches for information (pull)
     add documents to the inbox
     subscribe to certain tags
 The patient as an information seeker
     more focused and goal-oriented
     more active
Get well sooner with myUZ
 As a patient you already receive information, based on
    your characteristics and condition
   But you also want to look for information about other
    topics, for someone else (your child, mother or father,
    a friend), or just because you’re interested
   All information is available, structured, classified and
    well-ordered
Pull
Case
Get well sooner with myUZ                                  study

 All information exchange is secured by eID
  technology
   Belgian Electronic Identity Card
   technology to identify, authenticate, electronically
    sign documents and manage administrative tasks
    online
Case
Get well sooner with myUZ                                         study

 Constant focus on these patients, finding a ‘healthy’
  balance between technology and user experience
   crucial to keep the users in mind, make technology user-friendly
    and give it a human face
   biggest challenge was nót the technology, but
    (organizing, gathering, tagging, ...) the content
 Informing patients
   in the best possible way
   in a reassuring, pleasant environment
   while they are feeling safe and being supported on their medical
    journey
Case
Get well sooner with myUZ                                     study

 Buy in
   medical staff realizes that information flow to the
    patients is crucial, but it is not their day-to-day top
    priority
   people are very enthusiastic at the beginning and
    expect a lot from the technology behind the scenes
   it soon becomes clear that they will have to invest
    time and effort to make this all happen for their
    patients.
 It requires a mind shift within UZ Leuven and it
  will be an ongoing process for some time
johan.verhaegen@higroup.com                     De Regenboog 11
                                                 2800 Mechelen
                                                 +32 (0)15 40 01 38
                                                 www.higroup.com

Zie ook
www.higroup.com/news-publications/white-papers   @higroup


                                                 Human Interface
                                                 Group


                                                 Human Interface
                                                 Group

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'Get well sooner with myUZ' - User Experience Showcase as presented on eChallenges

  • 1. Get well sooner with myUZ The New Patient Portal of University Hospitals Leuven Johan Verhaegen Leading UX Expert & Senior Project Manager eChallenges, Firenze – Italy, October 26-28 2011
  • 2. Get well sooner with myUZ  The New Patient Portal of University Hospitals Leuven  University Hospitals Leuven, one of the biggest hospitals in Belgium  620.763 consultations  100.883 day surgeries  64.930 hospitalizations
  • 3. Get well sooner with myUZ  Getting well  on a physical level by medical care  on a psychological level by information and communication  Patients need reliable information  Patients want to communicate  with caretakers and with loved ones  before, during and after the hospital visit
  • 4. Get well sooner with myUZ  Reliable information from UZ Leuven to its patients  face-to-face  brochures  public website
  • 5. Get well sooner with myUZ  Patients search for information themselves  inside ánd outside the hospital  causes challenges  is this information reliable, useful, relevant,…?  does this information really apply to the patient (age, characteristics, condition, medication,…)?
  • 6. Get well sooner with myUZ  A lot of patients and caretakers feel like this
  • 7. Get well sooner with myUZ  While they should feel like this
  • 8. Get well sooner with myUZ  Huge communication management efforts required  Patients need personal, tailored information from a reliable source based on information in medical files: diagnosis, treatment, planned examinations, tests, surgical interventions accompanied by documents with validated medical information overview of all appointments and invoices incorrect or wrong information is the last thing they can use  Patients want to interact manage information (documents) fill in questionnaires send messages  Communication has to be simple and easy  push  pull
  • 9. Get well sooner with myUZ  Initial focus on patients with a chronic illness  close connection to hospital  used to monitor their health  more informed and up-to-date  motivated, concerned and engaged  UZ Leuven created a first functional proof-of- concept  Appointments, Questionnaires, Documents, Invoices and Messages
  • 10. Get well sooner with myUZ  Human Interface Group  UX expert evaluation by UX expert  improvements on homepage, navigation area and modules  creation of Design Patterns  consistency in flow  clarity in structure  designing a straightforward Push/Pull concept
  • 11.
  • 12. Get well sooner with myUZ  The information that is available in the medical files is sent to the patient (push), based on myUZ tags  tags < Electronic Patient Files for over 15 years  The patient as an information consumer  patients don’t look for information, but the information is presented  patients need to be seduced to consume the information, that is presented to them on a serving tray
  • 13. Push
  • 14. Push
  • 15. Get well sooner with myUZ  Own tags (orange)  private  not shared with other patients  sharing all tags with all patients would contaminate the tags in myUZ  Contamination of the tags: trust and credibility   Patient Tag Monitoring  if used a lot and if meaningful  => promoted to ‘myUZ tag’  fine-tune and enrich the metadata
  • 16. Get well sooner with myUZ  Patient also searches for information (pull)  add documents to the inbox  subscribe to certain tags  The patient as an information seeker  more focused and goal-oriented  more active
  • 17. Get well sooner with myUZ  As a patient you already receive information, based on your characteristics and condition  But you also want to look for information about other topics, for someone else (your child, mother or father, a friend), or just because you’re interested  All information is available, structured, classified and well-ordered
  • 18. Pull
  • 19. Case Get well sooner with myUZ study  All information exchange is secured by eID technology  Belgian Electronic Identity Card  technology to identify, authenticate, electronically sign documents and manage administrative tasks online
  • 20. Case Get well sooner with myUZ study  Constant focus on these patients, finding a ‘healthy’ balance between technology and user experience  crucial to keep the users in mind, make technology user-friendly and give it a human face  biggest challenge was nót the technology, but (organizing, gathering, tagging, ...) the content  Informing patients  in the best possible way  in a reassuring, pleasant environment  while they are feeling safe and being supported on their medical journey
  • 21. Case Get well sooner with myUZ study  Buy in  medical staff realizes that information flow to the patients is crucial, but it is not their day-to-day top priority  people are very enthusiastic at the beginning and expect a lot from the technology behind the scenes  it soon becomes clear that they will have to invest time and effort to make this all happen for their patients.  It requires a mind shift within UZ Leuven and it will be an ongoing process for some time
  • 22. johan.verhaegen@higroup.com De Regenboog 11 2800 Mechelen +32 (0)15 40 01 38 www.higroup.com Zie ook www.higroup.com/news-publications/white-papers @higroup Human Interface Group Human Interface Group