Open House - Lifetime Career Management: Core Skills by Professor Hill
1. Lifetime Career Management (LCM)
Professor Peter Hill
“The Career Doctor”
Founder & Senior Career Coach, P.H.I. Consulting
March 3, 2012
2. Shanghai Professor of LCM
• Certified Career Coach, The Five O’Clock Club® Guild
• Certified Master Résumé Writer
• Contributing author, 14 books
• Visiting Lecturer
CEIBS (MBA)
Shanghai Jiao Tong University (MBA-C)
Fudan University School of Management (MBA)
Rutgers University (EMBA)
Toyo University
California State Univeristy
University of Hawaii
Hawaii Pacific University
3. Career Services and Market Activity
Individuals
Range of functions, industries, and geographies
Organizations
OCBC Bank
Net Expat
PricewaterhouseCoopers
BlessingWhite Asia Pacific
Microsoft
International Chambers of Commerce
Media
iTV-Asia: Internet Television for Business
Harvard Business Review China
Global Times
eFinancialCareers
4. Today
Two Paradigms
Career Development Model
LCM Overview
Targeting
Résumés
Career changing
5. Paradigm 1
The person who gets the job isn’t
always the most qualified...
...it is often the person who knows the
most about how to manage their career
and look for a job.
and...
There are no shortcuts!
6. Paradigm 2
a TARGETED approach is
EFFECTIVE and EFFICIENT
and...
There are no shortcuts!
8. LCM Course
Career planning
Researching companies
Competencies, voluntary work & internships
CVs & covering letters
Personal branding and communicating EVP
Networking
Interviewing
Salary negotiation
Proactive & internal career management
9. Career Development Model • Strengths
• Values
• Career Vision
• Interests, satisfiers/dissatisfiers of past
jobs, past bosses
• Career Leader
• Manage internal
career progression
• Reflection
• Weigh opportunities
against career vision
• Brainstorm possible targets
• Conduct preliminary target
investigation
• Create resumes/letters/
30-second pitch that appeals to targets • Refine and finalize target list
• Execute the PMP (generating • Individual Career Plan and
interviews...interviewing...turning interviews Personal Marketing Plan (PMP)
into offers)
• On-the-job contributions to business success
10. Career Development Model • Strengths
• Values
• Career Vision
• Interests, satisfiers/dissatisfiers of past
jobs, past bosses
• Career Leader
• Manage internal
career progression
• Reflection
• Weigh opportunities
against career vision
• Brainstorm possible targets
• Conduct preliminary target
investigation
• Create resumes/letters/
30-second pitch that appeals to targets • Refine and finalize target list
• Execute the PMP (generating • Personal Marketing Plan (PMP)
interviews...interviewing...turning interviews
into offers)
• On-the-job contributions to business success
11. Targeting
When your targets are wrong, EVERYTHING is wrong!
3 Elements
1. Geography
2. Role/Function
3. Industry
12.
13. Pairwork (5 minutes)
Dobson Résumé: Before and After
Discuss the before and after versions.
What key differences do you see?
• Content?
• Strategy?
How do the before and after versions compare to a typical
résumé in your country?
Other insights?
14.
15.
16. Résumé Best Practices
• Well-positioned (i.e., it appeals to your targets)
• Headlines & subheadlines in summary work well
• Accomplishment-oriented
• Core competencies crystal clear
• Clean and consistent format
• Avoid generic templates
• Written in first person, but no “I”
• Action verbs
• No spelling mistakes
• It is ok to bend the rules of grammar
17. Résumé Best Practices
• Well-positioned (i.e., it appeals to your targets)
• Headlines & subheadlines in summary work well
• Accomplishment-oriented
• Core competencies crystal clear
• Clean and consistent format
• Avoid generic templates
• Written in first person, but no “I”
• Action verbs
• No spelling mistakes
• It is ok to bend the rules of grammar
18. American Airlines—Kahului, Maui
Station Manager, Oct. 1994 – March 2008
•Responsible for all flight arrival and departure
operations.
•Managed customer service, aircraft
maintenance, baggage, and cargo personnel.
•Wrote and administered station budget. Handled payroll
and benefits for customer service agents.
•Worked closely with state and federal agencies, including
Department of Transportation.
19. AMERICAN AIRLINES—KAHULUI, MAUI Oct 1994 – Mar 2008
Station Manager
As highest ranking company official on the island, managed team of 60
including customer service agents and operations, aircraft maintenance, and
cargo personnel. Wrote and administered $2+ million operating budget.
Served as liaison with all contract and state/federal agencies.
Selected Contributions
• Consistently operated station within 2% of budget. Managed 1000+
aircraft operations with zero aircraft damage. Set baggage records (50+%
reduction in misdirected luggage) for Western region through teamwork
and evaluation processes.
• Spearheaded a $15+ million charter program with State Farm
Insurance Company. Involved 30 Boeing 777 flights from U.S. mainland
to Maui.
• Played key role in landing a $275,000+/year contract. Provided
―above the wing‖ customer service for Continental Airlines’ new
Houston–Maui service.
20. Career Change
HARDER: Changing function AND industry.
EASIER: Changing only function OR industry.
Target growth industries.
Target smaller companies.
Expect a longer search.
21. Career Change
Make yourself easier to categorize with
well-positioned communications.
“Trust me” won’t work. Only insiders get hired, so
you MUST prove your interest and capability.
• Read industry trade journals.
• Get to know people in the industry or field.
• Be persistent.
• Join associations, attend the events,
volunteer on a committee.
• Write proposals.
• Be persistent.
• Take courses, part-time jobs, or do volunteer
work related to the new industry or skill area.
• Be persistent.
22. In Summary
• Career Development Model. Not just about job searching. We go
through it multiple times over the course of our careers.
• LCM course. Covers every element of the model.
• Targeting. More effective and efficient than a random approach
based on luck.
• Résumé. A well-positioned, accomplishment-oriented document that
sells your EVP.
• Career changing. Difficult and time-consuming, but not impossible.
What is career development in your country?Set expectations – we are not going to place you in a job you are responsible for managing your own careerNOT JOB SEARCH MODELProcess that ppl move through multiple times throughout careerHow many are doing MBA for career change?Assessment:Career LeaderGlobal Recruiting Schedule is happening soon...need to start applying now...even if not fully ready.Values, interests , Skills, Strengths ... Research....EXPLOREResearch..potential targets, geographiesCompanies....to nail down targets.DECIDESpecifically on Path and TargertsCreate PMPACTExecute the transition; the job searchEVAULATE/MANAGERe-evaluate
What is career development in your country?Set expectations – we are not going to place you in a job you are responsible for managing your own careerNOT JOB SEARCH MODELProcess that ppl move through multiple times throughout careerHow many are doing MBA for career change?Assessment:Career Leader(Global Recruiting Schedule is happening soon...need to start applying now...even if not fully ready.Values, interests , Skills, Strengths ... Research....In US, employers expect you to be able to speak about accomplishments...EXPLOREResearch..potential targets, geographiesCompanies....to nail down targets.DECIDESpecifically on TargertsACTEVAULATE/MANAGERe-evaluate