Prior to using Huddle within the marketing team, we used the classic method of email and Microsoft Office for collaboration purposes. As I’m sure many readers of this post would agree, email in particular is an extremely poor tool for collaboration across projects. Actually, I would even go as far as saying that’s an understatement!

1. Letting the customer do the talking
University of London Computer Centre
Making Enterprise 2.0 a reality at ULCC.
About Tim
Tim Bush is marketing manager at University of London Computer Centre
(ULCC). He is into running, tech/digital marketing, motorcycles, travel,
reading and cooking.
University of London Computer Centre (ULCC) provides a wide range of IT services to the academic
and public sectors and also runs the popular Future of Technology in Education (FOTE) conference. “Staff have found Huddle really simple to
Now in its third year, tickets sold out within 90 minutes and attracted a waiting list of more than 250. use and I have been impressed with the
We even trended on Twitter which made our year! Yes, we probably need to get out more… level of engagement and enthusiasm shown
towards the service. It would be great to
With a particular emphasis on the FOTE conference series, Huddle is our marketing team’s core task see the use of Huddle expand within the
management and collaboration tool. It’s used to better manage the planning and implementation of organisation and replace our intranet too.”
campaigns and events, giving us the ability to share content across a wide range of internal and - Tim Bush, Marketing Manager
external stakeholders. This is vital to the success of our campaigns and events as sharing information
effectively isn’t an easy task in an organisation that has such a diverse range of business units.
Prior to using Huddle within the marketing team, we used the classic method of email and Microsoft
Office for collaboration purposes. As I’m sure many readers of this post would agree, email in
particular is an extremely poor tool for collaboration across projects. Actually, I would even go as far
as saying that’s an understatement!
Apologies for the over generalisation, but in general, people’s use of email has become flawed and it’s
more of a productivity killer than an enabler. Add to this the need to share large documents and keep
some kind of kind of grasp over version control and the problems associated with email are
compounded. I have lost count of the number of times that I’ve received comments on version one of
a document when everyone else is on version five…
These are exactly the type of issues that we were keen to overcome at ULCC, leading us to look at
Huddle in more detail. A number of unrealised benefits also presented themselves after using the
service for a while.
We have been keen users of Huddle for a little over 18 months and it’s been a massive success.
While we haven’t made full use of all of its features, Huddle is used as a central repository for all our
marketing collateral and, as mentioned previously, it’s the key tool for the planning and creation of
campaign materials. From a version control and email reduction point of view alone, Huddle has been
a lifesaver!
Staff have found Huddle really simple to use and I have been impressed with the level of engagement
and enthusiasm shown towards the service. It would be great to see the use of Huddle expand within
the organisation and replace our intranet too. Baby steps, baby steps…
Workspaces allow us to easily structure the content associated with individual campaigns. This in turn
helps to ensure that everyone is able to access and, if appropriate, update the latest version of a
particular document. Seamless integration with Microsoft Office via a handy plug-in has made this
www.huddle.com UK & EU: +44 08709 772 212 USA: +1 (415) 376 0870 sales@huddle.com

2. even simpler.
Suppliers and partners are also given access to relevant workspaces, which has helped to transform
how we deal with folks such as our design agency. I no longer have to battle with the tiny storage
allocation on my email every time our agency sends over a high resolution file. The file is now just
added directly to the workspace and eliminates the need for email all together. The regular trimming of
my inbox, which was getting very tiresome, is now a thing of the past.
All in all, Huddle is now an integral tool within the marketing department and I’m looking forward to
getting my teeth stuck into more of Huddle’s features in the near future!
www.huddle.com UK & EU: +44 08709 772 212 USA: +1 (415) 376 0870 sales@huddle.com