Product Preview Measuring your digital marketing success - and driving business decisions from these results - is an important part of building effective marketing programs. Hubbard One’s Web Analytics solution takes the guesswork out of web analysis and provides you with the tools you need to indentify key web trends, drive fact-based decisions and assess your website investment. Designed specifically for law firms, Web Analytics offers flexible reporting tools, intuitive dashboards and comparative reports – all backed by a team of knowledgeable experts. During this informative webinar, our analytics experts, Gita Bedi and John Simpson, explored how Web Analytics can optimize your interactive marketing programs by providing actionable insight into your data. To view a recording of the webinar, visit http://www.hubbardone.com/webanalyticswebinar.

1. From Reporting to Insights and Action
Web Analytics: An Intuitive, Legal-Specific Analytics Solution
June 2012

2. Hubbard One Web Analytics

3. Hubbard One Web Analytics
• Focus on Legal Industry
• Specific to your law firm site taxonomy
• Delivers web analysis vs. web reporting
• Produces insights that are actionable
• Intuitive navigation and reporting
• Backed by legal web space thought leaders

4. Hubbard One Web Analytics
Hubbard One Web Analytics
“ is a legal industry specific solution
that collects, measures, analyzes and
reports internet data thru a highly
customized reporting tool and assists
law firms meet their business
development goals thru actionable
insights”

5. Hubbard One Web Analytics
Hubbard One Web Analytics Reporting Tool
(Preview)

6. Hubbard One Web Analytics
• Standard Dashboards

7. Hubbard One Web Analytics

8. Hubbard One Web Analytics

9. Hubbard One Web Analytics
Standard Reporting
• Most use general reports with
views & visits
• Reports gathered monthly or
quarterly
• Most of it is ignored by
stakeholders
• Few can point to specific
actions resulting from what
they learned in web metrics
reports

10. Hubbard One Web Analytics
Metrics on your report should give you clear understanding of your performance in
these three areas: Activity, Behavior, and Outcomes.
• Activity – Visits, Unique & Repeat Visits
• Behavior – Bounce rate, Pageviews, Avg. time on Page
• Outcome - Per Visit Goal value
Activity Outcome Behavior

11. Hubbard One Web Analytics
Reports that look beyond the obvious!
Unless the content on your
site changes every day, it is
quite unlikely that your Top
25 of anything changes all
that much.

12. Hubbard One Web Analytics
Engagement • How does content perform comparatively?
• Which content keeps visitor attention?
• How does supportive content like video or
downloadable materials affect visitor behavior?
Content Use • Which content fulfills the visitor’s goals?
• Do visitors explore other areas of content?
• Which content is printed or downloaded by visitors?
Authority • How often do people return to the site?
• Which content is shared on social networks?
• Is your thought leadership picked up by outside
sources?

13. Hubbard One Web Analytics
• Standard Content & Page Reporting

14. Hubbard One Web Analytics
• What type of content do visitors value the most?

15. Hubbard One Web Analytics
• Which Content is most engaging?

16. Hubbard One Web Analytics
• Which Content is most engaging?

17. Hubbard One Web Analytics
• What type of content do visitors value the most?

18. Hubbard One Web Analytics
• Are my offsite efforts helping bring traffic to my services pages?

19. Hubbard One Web Analytics
• What areas of our site saw the most growth and decline?

20. Hubbard One Web Analytics
• Is the home page driving traffic to the areas of focus?

21. Hubbard One Web Analytics
• What is our share of search?

22. Hubbard One Web Analytics
• Are our social media efforts working for us?

23. Hubbard One Web Analytics
BRINGING IT TOGETHER
Hubbard One Web Analytics

24. Hubbard One Web Analytics
Web Analytics Market Research – Sloan Review

25. Hubbard One Web Analytics Solution
Hubbard One brings it all together
 Intuitive reporting
 Provide templated
reporting service
 Insights
 Analysis
 Consulting
 Business objective
specific customizations
 Training
 Support
 Highly customized
 Client & legal specific
reporting
 Data prioritized with
context
 Pre-defined KPIs
 Clear and intuitive

26. Q&A
tanya.ortiz@thomsonreuters.com
gitanjali.bedi@thomsonreuters.com