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Semelhante a What Content to Publish on LinkedIn to Drive Engagement (20)
What Content to Publish on LinkedIn to Drive Engagement
- 1. 47% of B2B companies
actively use LinkedIn
SOURCE: InsideView, http://goo.gl/3KfyD
- 2. 53% of LinkedIn users join
10 or more groups.
SOURCE: Power Formula, http://goo.gl/kT79v
- 4. There are 7,610 searches on
LinkedIn per minute.
SOURCE: Social Jumpstart, http://goo.gl/XULtC
4
- 7. Agenda:
1 Quick LinkedIn Review
2 Content that Works Best
3 How to Post Content to Drive ROI
4 Testing Your Content
5 Measuring Your Success
7
- 27. How Content Drives Leads
Page Landing
Update Page
Form Lead
Like Blog CTA Landing
Post Page
Group Product CTA Landing
Discussion
Page Page
- 35. Test Language
1 Tone of Voice
2 Using Questions
3 Using Facts
4 Provide Directions
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- 36. Test Timing & Frequency
What Are the DAYS
AND TIMES When
Your Community Is
Most Engaged?
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