The Inbound Marketing Advantage

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A presentation given at the Okiesmart conference in Tulsa, OK on August 26, 2010. Covers inbound marketing, social media, seo and contenting creation.

Negócios

The Inbound Marketing Advantage Rick Burnes Twitter: @rickburnes August 26, 2010 How to use Google, blogs and social media to get found online.

Agenda About Inbound Marketing SEO Content Social Media How to Measure It

Flickr: nopiedra Flickr: Sachaverelle SEO Blogging

Declining Traffic for Trade Publications

Best Young Companies? Inbound. 1950 - 2000 2000 - 2050 9

$Marketing With Budget? Or Brain? Flickr: Refracted Moments Flickr: Gaetoan Lee$

What Is Inbound Marketing? Website Visitors Process Tools Get Found ,[object Object]

SEO Social Media Blog Flickr: Storm Crypt

Pick Your Keyword Battles Flick Photos: ExtraMedium & Simonstarr Fight for “Ninja” … or “Ninja Halloween Costume”

Two Sides of Optimization On-Page Off-Page

How Do You Get Links? Have something worth linking to.

How Google Weighs Optimization On Page (25%) Off Page (75%) Off-page optimization is critical.

The Difference? Data from website.grader.com and compete.com

What Should You Write About? (Holly Allison, VP, Marketing, Vico Software) (Larry Berezin, COO, NYC Parking Ticket, LLC)

Content Attracts the Right People Neil Diamond Flick Photo: Marciela

Blog Podcast Videos Photos Presentations eBooks News Releases What Content Channels Are Best?

Get Into the Content Mindset ,[object Object]

Repurpose company data for public reports

Share lessons you learnFlick Photo: Cindiann

Social Media Is Now a Staple Flickr: anitacanita Flickr: sierravalleygirl ,[object Object]

PR, Social-Media Style Elapsed Time: 50 Minutes

Social Media Drives Leads HubSpot Social Media Leads Twitter is largest category, at >40% of HubSpot’s total social media leads.

How to Get Started Listen Share Your Content Listen More Build Relationships

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The Inbound Marketing Advantage

1. The Inbound Marketing Advantage Rick Burnes Twitter: @rickburnes August 26, 2010 How to use Google, blogs and social media to get found online.

2. Agenda About Inbound Marketing SEO Content Social Media How to Measure It

3. Flickr: nopiedra Flickr: Sachaverelle SEO Blogging

4. Flickr: davecobb Social Media

5. Traditional Marketing (Outbound)

6. Marketing Today (Inbound)

7. Declining Traffic for Trade Publications

8. But We’re Now a Trade Publication

9. Best Young Companies? Inbound. 1950 - 2000 2000 - 2050 9

10. Marketing With Budget? Or Brain? Flickr: Refracted Moments Flickr: Gaetoan Lee

11. www.HubSpot.com/ROI More:

12. Why Inbound Is Cheaper

13.

14. Blogging

15. Social Media

16. SEO

17.

18. Promote

19.

20. Target

21.

22. Landing Pages

23. Email

24. Lead Intelligence

25. Lead Mgmt

26. AnalyticsCustomers

27. SEO Social Media Blog

28. SEO Social Media Blog Flickr: Storm Crypt

29. Agenda About Inbound Marketing SEO Content Social Media How to Measure It

30. How Do You Get to the Top?

31. Pick Your Keyword Battles Flick Photos: ExtraMedium & Simonstarr Fight for “Ninja” … or “Ninja Halloween Costume”

32. Two Sides of Optimization On-Page Off-Page

33. How Do You Get Links? Have something worth linking to.

34. Blogging Means More Inbound Links

35. How Google Weighs Optimization On Page (25%) Off Page (75%) Off-page optimization is critical.

36. SEO Blog Flickr: Storm Crypt

37. Agenda About Inbound Marketing SEO Content Social Media How to Measure It

38.

39.

40. The Difference? Data from website.grader.com and compete.com

41.

42. What Should You Write About? (Holly Allison, VP, Marketing, Vico Software) (Larry Berezin, COO, NYC Parking Ticket, LLC)

43. Content Attracts the Right People Neil Diamond Flick Photo: Marciela

44. Blog Podcast Videos Photos Presentations eBooks News Releases What Content Channels Are Best?

45. Create Content That Fits Your Industry

46. HubSpot.com/cartoons

47.

48. Turn forum posts into blog posts

49. Shoot videos at events

50. Interview customers for your blog

51. Repurpose company data for public reports

52. Share lessons you learnFlick Photo: Cindiann

53. Agenda About Inbound Marketing SEO Content Social Media How to Measure It

54.

55. Small scale

56. No business impact

57. But lots of fun

58. Highly measurable

59. Massive scale

60. Major driver of leads, sales

61.

62. PR, Social-Media Style Elapsed Time: 50 Minutes

63. Social Media Drives Leads HubSpot Social Media Leads Twitter is largest category, at >40% of HubSpot’s total social media leads.

64. How to Get Started Listen Share Your Content Listen More Build Relationships

65.

66. google.com/blogsearch

67. Technorati.com

68. Existing blogs

69. Industry Twitterers

70. Twitter.grader.comStart Listening

71.

72. LinkedIn Answers

73.

74.

75. Free trials

76. Software documentation

77. New data

78. Funny videos

79.

80. Social Media Is Now Part of SEO Results from Twitter

81. SEO Social Media Blog Flickr: Storm Crypt

82. Agenda About Inbound Marketing SEO Content Social Media How to Measure It

83. www.websitegrader.com Assess Search Engine Optimization

84. Track Blog Subscriptions

85. Track the Whole Funnel Website Visitors Leads Customers

86. Track the Funnel by Channel Blog Paid Media SEO Leads Leads Leads Customers Customers Customers

87. How to Track Your Funnel Track visitors.

88. How to Track Your Funnel How to Track Your Funnel Track leads.

89. How to Track Your Funnel How to Track Your Funnel Track customers.

90. Why Tracking Channels Is Critical

91. Be Wary of Siloed Analysis

92. Be Wary of Siloed Analysis

93. Final Thoughts …

94. Traditional Sales

95. Inbound Sales

96. SEO Social Media Sales Blog Flickr: Storm Crypt

97. Can You Put the Pieces Together? d.j.k. on flickr

98. HubSpot Puts the Pieces Together

99. Thank You! Sign up for a free trial of HubSpot: www.hubspot.com/free-trial/ Connect with me: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes

The Inbound Marketing Advantage

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The Inbound Marketing Advantage