Want to get more leads from your website? You'll need to optimize the conversion path so that visitors are most likely to sign up for something on your site and convert into a lead. HubSpot's conversions and nurturing specialist, Niti Shah, will share her secrets on how you can create landing pages with a 50-60% conversion rate. Learn actionable tips and results from real A/B tests that you can use immediately on your own website to become a lead generation machine.
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Key Takeaways
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You may not get the same results on all of your landing pages.
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Drastic tests have more potential to make a bigger impact.
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Don’t be afraid to fail.