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Is social media really the future of marketing? In this webinar Mike discusses how much the marketing power of social media is exaggerated. Social media is not magic, and fundamental marketing strategies shouldn't be thrown out the window and replaced by new social media techniques.
Social media is a powerful tool, but it is still just one of the many gears that you need to make up your marketing machine.
Join Mike's webinar to learn how to integrate social media tools with your current marketing strategy in order to fully capture its benefits. There are many ways to create value and get noticed, and although social media may help, it is by no means the reason to stop doing marketing.
17. SEO from 2000 to 2011 Ranking Algorithm:f(n): Context + Authority
18. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
19. 97% more links (for better rankings) for companies that combine SEO with social media. Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
32. Practical Tips Use social media for lead generation Build your social media database Use social media intelligence on your leads Teach your sales team
34. A Brand is What People Say It Is Flickr: chelmsfordpubliclibrary
35. Brand Building 1.0 Buy ads on TV & in print Come up with creative Buy more advertising Hire an agency Your brand comes out, wrapped in plastic Flickr: jamesjyu
43. Play with Your New Friends http://twitter.com/meaghano/status/1767991757 http://twitter.com/JetBlue/status/1768096120
44. Play with Your New Friends http://twitter.com/meaghano/status/1767991757 http://twitter.com/JetBlue/status/1768096120
45. Fans Need Clubhouses to Hang Out Inbound Marketers – 49,000 ppl Inbound Marketing University Alumni – 1,400 ppl Inbound Marketing Certified – 800 ppl Inbound Marketing University : www.InboundMarketing.com/University
46. Practical Tips Track your brand & competitors Google Alerts, Twitter Search http://Alerts.Grader.com Look in the mirror, be honest Respond and get personal
78. Q&A Free Website Assessment: www.HubSpot.com/Inbound-Marketing-Assessment/ Try HubSpot Free for 30 Days: www.HubSpot.com/free-trial Mike VolpeVP of Marketing HubSpot @mvolpe
Notas do Editor
There are lots of enterprise marketing tools for multinational corporations. But these tools are overly complex, expensive and difficult to use. And you need a number of different tools to do marketing the way you should do it. HubSpot makes this all a lot easier, since we have built a powerful, but integrated suite of marketing tools that allows you to do all the different parts of marketing with one system. Easy and integrated.