Social Media for Business Guide
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This document provides an overview of using social media for business purposes. It discusses the major platforms of Twitter, Facebook, and LinkedIn. For each platform, it describes why businesses should use it and how to set up business profiles and pages, build networks, and share relevant content over time. The key takeaways are to be helpful, build credibility and trust online over time, and measure what social media strategies are most effective for each business.
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Social Media for Business Guide
- 1. Social Media for Business The nitty-gritty, down and dirty guide to getting it done right Beth Dunn Community Manager HubSpot Twitter: @bethdunn
- 2. Agenda What is social media? Twitter Facebook LinkedIn Plan your next moves
- 3. What is Social Media? ...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions. Groundswell by Josh Bernoff and Charlene Li
- 4. Why You Should Care Over 300 mil. active users 600,000 new users every day 2nd most trafficked website Two-thirds outside college Fastest growing demographic is those 45 years +
- 9. Add value – be helpful, answer questions
- 11. Why businesses use social media
- 12. Why businesses use social media People feel a stronger connection with groups that interact with them on social media
- 13. Why businesses use social media Social Media HelpsBusinesses Appear: Credible Authentic Trustworthy
- 14. Why companies use social media Social Media HelpsPeople Appear: Credible Authentic Trustworthy
- 16. Size matters…
- 17. Find your people
- 19. Keep your bio consistent
- 20. Take part online and offline
- 22. Tell the truth
- 23. Don’t exaggerate or preen
- 32. Build your profile Photo Work & education Networks Interests & photos Applications
- 33. Post updates
- 34. Post updates Work Family Life Weather Hobbies
- 40. Creating a Business Page
- 41. Warning Results vary by business and industry But, you don’t need an extraordinary number of likes to see results
- 42. B2C is Ahead of B2B Facebook Likes
- 43. Elements of a Facebook Page Wall
- 44. Elements of a Facebook Page Custom Tabs
- 45. How Will People Find Your Page? Your Own Website & Blog
- 46. Leverage Facebook Social Plugins http://developers.facebook.com/docs/plugins
- 47. Leverage Facebook Social Plugins
- 48. How Will People Find Your Page? Advertising
- 49. How Will People Find Your Page? Interactions
- 50. Sharing Content on Facebook
- 51. Why Share Content? Social Proof Visibility Virality vs. Jane Joe
- 52. Who Shares Content? You Your Fans Your Readers
- 53. What Should I Post? Types of Content Questions or announcements Video interviews Blog posts (your own & other relevant articles) & Landing pages for education-based offers (webinars, ebooks, etc.) Make sure it’s visible to everyone
- 54. What Should I Post? Content Topics
- 55. Facebook content does well. Really.
- 56. When Should I Post?
- 57. How Often Should I Post?
- 59. Key Metrics to Track
- 60. Likes and Active Users
- 61. Interactions
- 63. Resources
- 65. Blogs on Facebook Marketing Blog.HubSpot.com InsideFacebook.com AllFacebook.com
- 66. Facebook Marketing Page http://www.facebook.com/#!/marketing
- 69. Spread the word
- 71. Human touch
- 92. HubSpot’s Twitter Marketing Hub
- 93. Blogs on Twitter Marketing Blog.HubSpot.com OneForty.com/blog Mashable.com
- 94. The Science of Timing Webinar Dan Zarrella AKA “The Social Media Scientist” Free, Live Webinar March 29 at 1:00 pm www.hubspot.com/the-science-of-timing
- 95. LinkedIn
- 96. LinkedIn Build your profile
- 97. LinkedIn Build your profile
- 98. LinkedIn Build your profile Photo Work history Education Honors Groups Affiliations
- 99. LinkedIn Build your profile
- 100. LinkedIn Build your profile
- 101. LinkedIn Build your profile
- 102. LinkedIn Build your profile
- 103. LinkedIn Build your profile
- 104. LinkedIn Build your network
- 105. LinkedIn Build your network
- 106. LinkedIn Build your network
- 107. LinkedIn Build your network
- 108. LinkedIn Build your network
- 112. LinkedIn Use it!
- 113. HubSpot’s LinkedIn Marketing Hub
- 114. Plan your next moves
- 116. Use a consistent bio
- 117. Use a consistent icon
- 118. Find friends
- 119. Start being helpful
Notas do Editor
- Facebook is a social utility for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to high schools, corporations, regional networks, or any user across the world. Facebook allows users to connect and share in a variety of ways…
- http://www.facebook.com/facebook?ref=pf#/press/info.php?statisticsUp 25 mill users from Jan. to Feb. 2009http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
- http://www.facebook.com/facebook?ref=pf#/press/info.php?statisticsUp 25 mill users from Jan. to Feb. 2009http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
- Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
- Add basic info – photo, work/edu info, networks (all sorts of things that help people who know you, find you)Pimp out your profile with photos, update your status, and browse through facebook’s hundreds of third party applications (there are tons of business, food, music, travel apps…)Worried about showing private data? Firstly, don’t put super private data, but also you can set privacy settings – what’s shown in search, what’s shown to particular people, etc…. Go to Settings -> Privacy Settings
- Analysis of data from over 2,600 HubSpot customers shows that the average B2C business using Facebook has more Likes (has greater reach/following) than the average B2B business.Average Facebook page (any category) = 624
- http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
- And Facebook’s other resources available via their Help section
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.
- First thing to note when you’re getting involved in any kind of social media is that social media is about people connecting with people to have authentic conversations – same goes for Facebook. Facebook is simply a tool for connecting, communicating, and sharing.