Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
3. How to Make them Fall in Love Again
1 Make Marketing People Love
22 Personalize: The Way YOU Would Want
3 Use Inbound Tools
(Hint: HubSpot Can Help)
7. analysis review product
answers why
advice
top
questions
INSIGHTS.
recent soon tips
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Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 7
20. Users, Usage & Conversion
Better
More Users & Usage Personalization
Better Conversion Better Value
20
21. USER ACTIVITY
INBOUND
MARKETING
ME EXPERIENCE
CUSTOMIZED
FOR ME
Opt Out
f+ Facebook Follow
Service Chat
Page Visits
Social
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SMS
Tools & Apps
21
25. INBOUND
MARKETING
EXPERIENCE
MIKE CUSTOMIZED
FOR MIKE
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25
28. SaaS-Based HR Tool to
Inspire & Connect
• Increase Upgrades
from Free Trial
• Increase Retention
29. Increasing Trial Usage
Lead Starts
15 Day Trial
1 Week Left IF
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and
Not upgraded
IF
1 Day Left
Not logged in
7 Day Trial and
Reminder Email Not upgraded
1 Day Trial
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