How to Use Creative Content to Rock Inbound Marketing: TwitterQueens Event

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TwitterQueens Presentation on June 27, 2009

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How to Use Creative Content to Rock Inbound Marketing TwitterQueens: June 27, 2009

Nice to Meet You Rebecca Corliss Twitter: @repcor Inbound Marketer, HubSpot ,[object Object]

I like to wear bright colors2 @biz, Co-founder of Twitter & @repcor

Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

$Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee$

Goal of Inbound Marketing 11 Help your best leads and customers find you *on their own* when they need you.

Inbound Marketing Process I. Get Found ,[object Object]

What is Creative Content? 15 Anything That Not Everyone Can Do In a word: Remarkable

What Does Remarkable Mean? People remark and share content in order to pass along the same value they originally received 16

How Does This Help Business? 17 Flickr Credit: http://www.flickr.com/photos/inkyfingerz/454976773

Drives Traffic 20 http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx

Creates Buzz 21 http://linklove.hubspot.com Hashtag: #LinkLove

Builds Inbound Links (Link Bait) 22 http://blog.hubspot.com/blog/tabid/6307/bid/4631/Bio-Characteristics-of-Twitter-Power-Users.aspx

How Can I Be Remarkable? Tip #1: Who are your diamonds in the rough? Tip #2: Take risks. Really. 23

What Should I Make? Poems Music Videos How-to Guides Videos Humorous Skits Cartoons Drawings Animations Screen Casts Photos Data Graphs Research Studies eBooks Tools 24

How Do You Launch Your Content? 25 Flickr Credit: http://www.flickr.com/photos/lims_sandiego/1767690770

My Personal Case Study You Oughta Know Inbound Marketing http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound Marketing.aspx 28

Goals of the Video Teach inbound marketing Build more links into website Drive traffic to HubSpot Increase company organic search traffic through the term "inbound marketing.” 29

Results I ,[object Object], (40,000 inbound marketing lessons) “Inbound marketing” search traffic increased by 100% (More opportunities to be found for a term we already rank for) 31

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How to Use Creative Content to Rock Inbound Marketing: TwitterQueens Event

1. How to Use Creative Content to Rock Inbound Marketing TwitterQueens: June 27, 2009

3. I sing in an a cappella group

4. I like to wear bright colors2 @biz, Co-founder of Twitter & @repcor

5. 3 Funny Story

6. 4 Poll

7. What is Outbound Marketing?

8. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

9. New Tools

10. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

11. 9 Creativity

12. New Inbound Gives Leverage 10

13. Goal of Inbound Marketing 11 Help your best leads and customers find you *on their own* when they need you.

14.

15. Optimize

16.

17. Target

18. NurtureIII. Analyze Get Found Convert

19.

20. Optimize

21.

22. Target

23. NurtureIII. Analyze Get Found Convert

24. What is Content? Flickr: Annie Mole

25. What is Creative Content? 15 Anything That Not Everyone Can Do In a word: Remarkable

26. What Does Remarkable Mean? People remark and share content in order to pass along the same value they originally received 16

27. How Does This Help Business? 17 Flickr Credit: http://www.flickr.com/photos/inkyfingerz/454976773

28. Brands Your Company 18

29. Helps Teach New Thinking 19

30. Drives Traffic 20 http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx

31. Creates Buzz 21 http://linklove.hubspot.com Hashtag: #LinkLove

32. Builds Inbound Links (Link Bait) 22 http://blog.hubspot.com/blog/tabid/6307/bid/4631/Bio-Characteristics-of-Twitter-Power-Users.aspx

33. How Can I Be Remarkable? Tip #1: Who are your diamonds in the rough? Tip #2: Take risks. Really. 23

34. What Should I Make? Poems Music Videos How-to Guides Videos Humorous Skits Cartoons Drawings Animations Screen Casts Photos Data Graphs Research Studies eBooks Tools 24

35. How Do You Launch Your Content? 25 Flickr Credit: http://www.flickr.com/photos/lims_sandiego/1767690770

36. Sharing is Caring

37. You Should Be Everywhere

38. My Personal Case Study You Oughta Know Inbound Marketing http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound Marketing.aspx 28

39. Goals of the Video Teach inbound marketing Build more links into website Drive traffic to HubSpot Increase company organic search traffic through the term "inbound marketing.” 29

40. How Did It Go? 30

41.

42.

43. Unexpected Results The video built company morale and helped sales reps sell. 33

44. Total Costs 34 Time

45. How Do I Know It’s Working? Flickr: noblelgnnoble

46. Subscribers & Visitors

47. Blog Article Performance

48. SEO Rankings

49. Conversion: Traffic, Leads & Customers Website Visitors from Blog

50. Questions? 40 Rebecca Corliss Twitter: http://twitter.com/repcor Blog: www.rebeccacorliss.com HubSpot Website: www.HubSpot.com Blog: http://blog.hubspot.com Inbound Marketing Website: www.inboundmarketing.com

51. Thank You! How to Use Creative Content to Rock Inbound Marketing Slides: www.slideshare.net/HubSpot

How to Use Creative Content to Rock Inbound Marketing: TwitterQueens Event

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