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How HubSpot Uses Facebook and LinkedIn

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A four-slide presentation explaining how HubSpot uses social media, specifically Facebook and LinkedIn

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Social Media in Real Life Mass Technology Leadership Council – November 13, 2009 Rick Burnes HubSpot Marketing Manager Twitter: @rickburnes
Who’s HubSpot? • Founded in July 2006 from research at MIT • Cambridge, MA • 2,000+ customers, 100+ employees (10 marketers) 2
How HubSpot Does Inbound Marketing Process Website Visitors Tools Get Found Get Found • Publish • Content Mgmt • Promote • Blogging • Optimize • Social Media • SEO Leads • Analytics Convert Convert • Test • Offers / CTAs • Landing Pages • Target • Email • Nurture • Lead Intelligence • Lead Mgmt • Analytics Customers 3
How HubSpot Markets With Facebook Wall Posts Messages (via group) Updates Listening, Reach, Nurturing 4
How HubSpot Markets With LinkedIn Answers Groups Listening, Reach, Nurturing 5

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How HubSpot Uses Facebook and LinkedIn

  • 1. Social Media in Real Life Mass Technology Leadership Council – November 13, 2009 Rick Burnes HubSpot Marketing Manager Twitter: @rickburnes
  • 2. Who’s HubSpot? • Founded in July 2006 from research at MIT • Cambridge, MA • 2,000+ customers, 100+ employees (10 marketers) 2
  • 3. How HubSpot Does Inbound Marketing Process Website Visitors Tools Get Found Get Found • Publish • Content Mgmt • Promote • Blogging • Optimize • Social Media • SEO Leads • Analytics Convert Convert • Test • Offers / CTAs • Landing Pages • Target • Email • Nurture • Lead Intelligence • Lead Mgmt • Analytics Customers 3
  • 4. How HubSpot Markets With Facebook Wall Posts Messages (via group) Updates Listening, Reach, Nurturing 4
  • 5. How HubSpot Markets With LinkedIn Answers Groups Listening, Reach, Nurturing 5