Everything Marketers Need to Know About Twitter Lists

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Learn about Twitter's new feature, Twitter Lists, including what they are, how to create and follow them, and how to use them for business.

Negócios Tecnologia

Everything Marketers N d to Know Ab t
E thi M k t Need t K About
Twitter Lists

Rick Burnes
HubSpot Marketing Manager
Twitter: @rickburnes

Agenda

I. About HubSpot & Inbound
Marketing
II. What Are Twitter Lists?
III. How Marketers Can Use Lists
IV.
IV How to Get Started With Lists

2

Who’s HubSpot?

• Founded in July 2006 from research at MIT
y
• Cambridge, MA
• 2 000+ customers 100+ employees
2,000 customers, 100

3

Twitter’s Roles in Inbound Marketing

Blogging SEO Twitter Email Pay-Per-Click

Website Visitors

Twitter
T i
Leads

Customers
6

Agenda

I. About HubSpot & Inbound
Marketing
II. What Are Twitter Lists?
III. How Marketers Can Use Lists
IV.
IV How to Get Started With Lists

7

Is Twitter Like Cotton Candy?

Flickr: anitacanita

• Colorful
• Sti k
Sticky
• No nutritional or business value

8

No! It’s Like Whole Wheat Bread.

Flickr: sierravalleygirl

• Healthy
• Used widely
• A basic part of any diet or marketing mix

9

A Twitter PR Anecdote
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet

I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9

408 555-1234?

I will call you right now

Elapsed Time:
50 Minutes

The Problem With Twitter

Flickr: kefuoe

11

Two Kinds of Lists

1. Your Lists
• @your_username/your-listname
• You create them

2.
2 Other People’s Lists
People s
• @username/listname
• You follow them

13

My Lists
Twitters I Follow Lists I Created
Cambridge List

Marketing List

Bloggers & Reporters

News Feeds

14

Lists Help Control the Firehose

http://twitter.com/rickburnes/cambridge
15

A List @HubSpot Created That I Follow

http://twitter.com/HubSpot/inbound-marketing-news
16

Agenda

I. About HubSpot & Inbound
Marketing
II. What Are Twitter Lists?
III. How Marketers Can Use Lists
IV.
IV How to Get Started With Lists

17

Lists Increase Reach
@HubSpot Gained 1,004 Followers From Lists
25000

20000

15000
List Followers
10000 Followers

5000

0
Without Lists With Lists

18

Lists Help Surface PR Opportunities

Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet

21

Follow Bloggers & Reporters

http://twitter.com/HubSpot/bloggers-reporters
22

Know HubSpotters => Trust HubSpot

http://twitter.com/HubSpot/hubspotters
24

Agenda

I. About HubSpot & Inbound
Marketing
II. What Are Twitter Lists?
III. How Marketers Can Use Lists
IV.
IV How to Get Started With Lists

25

Start Following Lists
What we’re following

• @HubSpot/inbound-marketing-stars
• @HubSpot/inbound-marketing-news
@HubSpot/inbound marketing news
• @HubSpot/hubspotters

• @smallbiztrends/small-businesses
@smallbiztrends/small businesses

• @nytimes/business-news

• @mashable/social-media-links

• @dannysullivan/searchmarketing
@ y g

26

Add People to Your List

28
http://twitter.com/following

Promote Your List

Share your list on Twitter,
Facebook, your website
& via widgets.
i id t

29

Use Listorious

http://listorious.com/
30

Problems You Might Encounter

1. Adding people to lists is a
pain

2. It’s hard to find good lists
to follow.

3. Confusing interface

Pro Tip: Relax, and keep experimenting.

32

Ways to Measure Your List

http://twitter.grader.com/
33

Too Many Pieces to Put Together!

d.j.k. on flickr
37

Thank You!
Sg
Sign up for a free trial o HubSpot:
o ee a of ubSpo
www.hubspot.com/trial/

Connect with me:
LinkedIn: www.linkedin.com/in/rickburnes
Twitter: www.twitter.com/rickburnes
e e co / c bu es

Available to answer questions anytime:
www.inboundmarketing.com/forum

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Everything Marketers Need to Know About Twitter Lists

1. Everything Marketers N d to Know Ab t E thi M k t Need t K About Twitter Lists Rick Burnes HubSpot Marketing Manager Twitter: @rickburnes

2. Agenda I. About HubSpot & Inbound Marketing II. What Are Twitter Lists? III. How Marketers Can Use Lists IV. IV How to Get Started With Lists 2

3. Who’s HubSpot? • Founded in July 2006 from research at MIT y • Cambridge, MA • 2 000+ customers 100+ employees 2,000 customers, 100 3

4. Traditional Marketing (Outbound) 4

5. Marketing Today (Inbound) 5

6. Twitter’s Roles in Inbound Marketing Blogging SEO Twitter Email Pay-Per-Click Website Visitors Twitter T i Leads Customers 6

7. Agenda I. About HubSpot & Inbound Marketing II. What Are Twitter Lists? III. How Marketers Can Use Lists IV. IV How to Get Started With Lists 7

8. Is Twitter Like Cotton Candy? Flickr: anitacanita • Colorful • Sti k Sticky • No nutritional or business value 8

9. No! It’s Like Whole Wheat Bread. Flickr: sierravalleygirl • Healthy • Used widely • A basic part of any diet or marketing mix 9

10. A Twitter PR Anecdote Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes

11. The Problem With Twitter Flickr: kefuoe 11

12. Lists Give You Control 12

13. Two Kinds of Lists 1. Your Lists • @your_username/your-listname • You create them 2. 2 Other People’s Lists People s • @username/listname • You follow them 13

14. My Lists Twitters I Follow Lists I Created Cambridge List Marketing List Bloggers & Reporters News Feeds 14

15. Lists Help Control the Firehose http://twitter.com/rickburnes/cambridge 15

16. A List @HubSpot Created That I Follow http://twitter.com/HubSpot/inbound-marketing-news 16

17. Agenda I. About HubSpot & Inbound Marketing II. What Are Twitter Lists? III. How Marketers Can Use Lists IV. IV How to Get Started With Lists 17

18. Lists Increase Reach @HubSpot Gained 1,004 Followers From Lists 25000 20000 15000 List Followers 10000 Followers 5000 0 Without Lists With Lists 18

19. How Does a Cigar Site Use Lists? 19

20. Become the Source of Cigar Info 20

21. Lists Help Surface PR Opportunities Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet 21

22. Follow Bloggers & Reporters http://twitter.com/HubSpot/bloggers-reporters 22

23. Lists Help Personalize Your Company 23

24. Know HubSpotters => Trust HubSpot http://twitter.com/HubSpot/hubspotters 24

25. Agenda I. About HubSpot & Inbound Marketing II. What Are Twitter Lists? III. How Marketers Can Use Lists IV. IV How to Get Started With Lists 25

26. Start Following Lists What we’re following • @HubSpot/inbound-marketing-stars • @HubSpot/inbound-marketing-news @HubSpot/inbound marketing news • @HubSpot/hubspotters • @smallbiztrends/small-businesses @smallbiztrends/small businesses • @nytimes/business-news • @mashable/social-media-links • @dannysullivan/searchmarketing @ y g 26

27. Build Your List 27

28. Add People to Your List 28 http://twitter.com/following

29. Promote Your List Share your list on Twitter, Facebook, your website & via widgets. i id t 29

30. Use Listorious http://listorious.com/ 30

31. Monitor the Lists You’re on 31

32. Problems You Might Encounter 1. Adding people to lists is a pain 2. It’s hard to find good lists to follow. 3. Confusing interface Pro Tip: Relax, and keep experimenting. 32

33. Ways to Measure Your List http://twitter.grader.com/ 33

34. Lists Now a Factor in Twitter Grade 34

35. Final Thoughts … Fi l Th ht 35

36. Build Leverage 36

37. Too Many Pieces to Put Together! d.j.k. on flickr 37

38. HubSpot Puts the Pieces Together 38

39. Thank You! Sg Sign up for a free trial o HubSpot: o ee a of ubSpo www.hubspot.com/trial/ Connect with me: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes e e co / c bu es Available to answer questions anytime: www.inboundmarketing.com/forum

Everything Marketers Need to Know About Twitter Lists

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