O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Virtual Workshop: How to Generate LeadsFrom Email Marketing Using the HubSpotSoftwareMeghan Keaney AndersonProduct Marketi...
Meghan Anderson @meghkeaneyProductMarketingManager atHubSpot#HubSpotEmail
Sarah Goliger @sarahbethgoEmail MarketingManager atHubSpot#HubSpotEmail
Housekeeping Notes:1   Webinar slides + video will be emailed to    all2   Interact with us on Twitter: #HubSpotEmail
Email MeetsInbound Marketing.
Most people think emailis about three things.
But that kind of thinkingputs email in a silo.
25%The average annual decay of acorporate email list. Source: Marketing Sherpa
Only 31%of B2B Marketers can segment emailsbased on where leads are in the salescycle. Source: Marketing Sherpa
37%of B2B marketers say lack of data is amajor obstacle to targeting emails.Source: B2B Magazine
Leaving you with an eroded listand a lack of useful data.
An alternateway to look  at email
Build and Grow Your List                                    Email as a    Create Targeted Segments        full-funnel     ...
1   Build & Grow    Your List
Fill the Top of the Funnel@MeghKeaney
• 1      Grow your list
Grow your list
• 1      Grow your list
2   Create Targeted    Segments
Segmented emails get50% more clicks thanemail blasts.           Source: Marketing Sherpa
27
3   Create, Personalize,    & Send
Personalized emails improveclick-through rates by 14%.                  Source: The Aberdeen Group
4   Nurture Your Leads
Top of the funnel   Middle of the Funnel   Bottom of the Funnel                             The decision process
Nurtured leads have a23% shorter sales cycle.                     Source: Market2Lead
7 Tips to Increase Your    5 Ways to Increase1.   Lead Generation ebook        Your Return on                             ...
5   Measure Email’s Impact
83% of email marketers arenot analyzing or reportingtheir email metrics.Source: Marketing Sherpa
Measure your email performance.
Measure your email performance.
Focus on the metrics that matter to you.
Get a full-funnel picture.
Testing brings consistent, immediate results.
A/B testing with HubSpot’s email tool                                        45
Don’t obsess over subject lines.
Test everything, test often.
HOMEWORK.(WE PROMISE IT’S MORE FUN THAN CALCULUS.)
1. START A TRIAL.2. GO TO THE EMAIL TOOL.3. BUILD AN EMAIL AND ADD PERSONALIZATION TAGS.4. TRY DIFFERENT TEMPLATES AND STY...
Discuss With a HubSpot ExpertContacts Database            Targeted Lists                                         Nurturing...
THANK  YOULet’s Talk:http://bit.ly/cshubspotemail                        #HubSpotEmail
Email Marketing with HubSpot
Email Marketing with HubSpot
Email Marketing with HubSpot
Email Marketing with HubSpot
Email Marketing with HubSpot
Email Marketing with HubSpot
Email Marketing with HubSpot
Email Marketing with HubSpot
Email Marketing with HubSpot
Email Marketing with HubSpot
Próximos SlideShares
Carregando em…5
×

Email Marketing with HubSpot

91% of online consumers check their email daily. Email marketing is one of your best means of generating leads and converting those leads into customers. Learn how to set up an effective email marketing program to generate and nurture leads.

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo
  • Seja o primeiro a comentar

Email Marketing with HubSpot

  1. 1. Virtual Workshop: How to Generate LeadsFrom Email Marketing Using the HubSpotSoftwareMeghan Keaney AndersonProduct Marketing ManagerHubSpotSarah GoligerEmail Marketing ManagerHubSpot #HubSpotEmail
  2. 2. Meghan Anderson @meghkeaneyProductMarketingManager atHubSpot#HubSpotEmail
  3. 3. Sarah Goliger @sarahbethgoEmail MarketingManager atHubSpot#HubSpotEmail
  4. 4. Housekeeping Notes:1 Webinar slides + video will be emailed to all2 Interact with us on Twitter: #HubSpotEmail
  5. 5. Email MeetsInbound Marketing.
  6. 6. Most people think emailis about three things.
  7. 7. But that kind of thinkingputs email in a silo.
  8. 8. 25%The average annual decay of acorporate email list. Source: Marketing Sherpa
  9. 9. Only 31%of B2B Marketers can segment emailsbased on where leads are in the salescycle. Source: Marketing Sherpa
  10. 10. 37%of B2B marketers say lack of data is amajor obstacle to targeting emails.Source: B2B Magazine
  11. 11. Leaving you with an eroded listand a lack of useful data.
  12. 12. An alternateway to look at email
  13. 13. Build and Grow Your List Email as a Create Targeted Segments full-funnel strategy Create, Personalize, Send 4 Nurture Your Leads Converting those email leads Measure Impact Agenda
  14. 14. 1 Build & Grow Your List
  15. 15. Fill the Top of the Funnel@MeghKeaney
  16. 16. • 1 Grow your list
  17. 17. Grow your list
  18. 18. • 1 Grow your list
  19. 19. 2 Create Targeted Segments
  20. 20. Segmented emails get50% more clicks thanemail blasts. Source: Marketing Sherpa
  21. 21. 27
  22. 22. 3 Create, Personalize, & Send
  23. 23. Personalized emails improveclick-through rates by 14%. Source: The Aberdeen Group
  24. 24. 4 Nurture Your Leads
  25. 25. Top of the funnel Middle of the Funnel Bottom of the Funnel The decision process
  26. 26. Nurtured leads have a23% shorter sales cycle. Source: Market2Lead
  27. 27. 7 Tips to Increase Your 5 Ways to Increase1. Lead Generation ebook Your Return on Investment Live Webinar on Free ROI Assessment2. Improving Conversion Rates Report3. Demo of Contacts/EM Demo Of Analytics
  28. 28. 5 Measure Email’s Impact
  29. 29. 83% of email marketers arenot analyzing or reportingtheir email metrics.Source: Marketing Sherpa
  30. 30. Measure your email performance.
  31. 31. Measure your email performance.
  32. 32. Focus on the metrics that matter to you.
  33. 33. Get a full-funnel picture.
  34. 34. Testing brings consistent, immediate results.
  35. 35. A/B testing with HubSpot’s email tool 45
  36. 36. Don’t obsess over subject lines.
  37. 37. Test everything, test often.
  38. 38. HOMEWORK.(WE PROMISE IT’S MORE FUN THAN CALCULUS.)
  39. 39. 1. START A TRIAL.2. GO TO THE EMAIL TOOL.3. BUILD AN EMAIL AND ADD PERSONALIZATION TAGS.4. TRY DIFFERENT TEMPLATES AND STYLES.5. SEND A TEST EMAIL TO SEE HOW IT LOOKS. 49
  40. 40. Discuss With a HubSpot ExpertContacts Database Targeted Lists Nurturing Workflows Emails #HubSpotEmail
  41. 41. THANK YOULet’s Talk:http://bit.ly/cshubspotemail #HubSpotEmail

×