91% of online consumers check their email daily. Email marketing is one of your best means of generating leads and converting those leads into customers. Learn how to set up an effective email marketing program to generate and nurture leads.

1. Virtual Workshop: How to Generate Leads
From Email Marketing Using the HubSpot
Software
Meghan Keaney Anderson
Product Marketing Manager
HubSpot
Sarah Goliger
Email Marketing Manager
HubSpot
#HubSpotEmail

2. Meghan
Anderson
@meghkeaney
Product
Marketing
Manager at
HubSpot
#HubSpotEmail

3. Sarah
Goliger
@sarahbethgo
Email Marketing
Manager at
HubSpot
#HubSpotEmail

4. Housekeeping Notes:
1 Webinar slides + video will be emailed to
all
2 Interact with us on Twitter: #HubSpotEmail

5. Email Meets
Inbound Marketing.

6. Most people think email
is about three things.

7. But that kind of thinking
puts email in a silo.

8. 25%
The average annual decay of a
corporate email list. Source: Marketing Sherpa

9. Only 31%
of B2B Marketers can segment emails
based on where leads are in the sales
cycle. Source: Marketing Sherpa

10. 37%
of B2B marketers say lack of data is a
major obstacle to targeting emails.
Source: B2B Magazine

11. Leaving you with an eroded list
and a lack of useful data.

12. An
alternate
way to look
at email

13. Build and Grow Your List
Email as a
Create Targeted Segments full-funnel
strategy
Create, Personalize, Send
4
Nurture Your Leads
Converting those email leads
Measure Impact
Agenda

14. 1 Build & Grow
Your List

15. Fill the Top of the Funnel
@MeghKeaney

17. • 1
Grow your list

18. Grow your list

19. • 1
Grow your list

20. 2 Create Targeted
Segments

23. Segmented emails get
50% more clicks than
email blasts.
Source: Marketing Sherpa

27. 27

28. 3 Create, Personalize,
& Send

30. Personalized emails improve
click-through rates by 14%.
Source: The Aberdeen Group

32. 4 Nurture Your Leads

33. Top of the funnel Middle of the Funnel Bottom of the Funnel
The decision process

34. Nurtured leads have a
23% shorter sales cycle.
Source: Market2Lead

35. 7 Tips to Increase Your 5 Ways to Increase
1. Lead Generation ebook Your Return on
Investment
Live Webinar on Free ROI Assessment
2. Improving Conversion
Rates
Report
3. Demo of Contacts/EM Demo Of Analytics

38. 5 Measure Email’s Impact

39. 83% of email marketers are
not analyzing or reporting
their email metrics.Source: Marketing Sherpa

40. Measure your email performance.

41. Measure your email performance.

42. Focus on the metrics that matter to you.

43. Get a full-funnel picture.

44. Testing brings consistent, immediate results.

45. A/B testing with HubSpot’s email tool
45

46. Don’t obsess over subject lines.

47. Test everything, test often.

48. HOMEWORK.
(WE PROMISE IT’S MORE FUN THAN CALCULUS.)

49. 1. START A TRIAL.
2. GO TO THE EMAIL TOOL.
3. BUILD AN EMAIL AND ADD PERSONALIZATION TAGS.
4. TRY DIFFERENT TEMPLATES AND STYLES.
5. SEND A TEST EMAIL TO SEE HOW IT LOOKS.
49

50. Discuss With a HubSpot Expert
Contacts Database Targeted Lists
Nurturing Workflows
Emails
#HubSpotEmail

51. THANK
YOU
Let’s Talk:
http://bit.ly/cshubspotemail
#HubSpotEmail