O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)

56.938 visualizações

Publicada em

Class 6 of Inbound Marketing University:

Advanced SEO Tactics: On Beyond Keyword Research (GF401)

Presented by Rand Fishkin, SEOmoz

Publicada em: Negócios, Tecnologia
  • Very nice tips on this. In case you need help on any kind of academic writing visit website ⇒ www.HelpWriting.net ⇐ and place your order
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Writing a good research paper isn't easy and it's the fruit of hard work. For help you can check writing expert. Check out, please ⇒ www.HelpWriting.net ⇐ I think they are the best
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Hello! I have searched hard to find a reliable and best research paper writing service and finally i got a good option for my needs as ⇒ www.HelpWriting.net ⇐
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Don't forget another good way of simplifying your writing is using external resources (such as ⇒ www.WritePaper.info ⇐ ). This will definitely make your life more easier
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)

  1. Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin , SEOmoz
  2. Beyond Keyword Research: Advanced SEO Tactics Rand Fishkin – June 2009
  3. Expert Opinion: Search Ranking Factors Survey Answered by 70 Top SEOs Worldwide
  4. Data Correlations: SEOmoz Research on Several Hundred Search Result Sets Conducted Feb-May 2009
  5. Google's Ranking Algorithm
  6. Expert Opinion: Relative Importance of Algo Components in Google
  7. Correlation Data: Relative Importance of Algo Components in Google
  8. Takeaways: Links, as they pertain to both the domain and the individual page, are vastly superior in importance to the page's content.
  9. Keyword Usage
  10. Expert Opinion
  11. Expert Opinion
  12. Correlations
  13. Correlations Importance of KW Usage in Various Parts of the URL
  14. Correlations Importance of KW Usage Positions of the Title Tag
  15. Substantive Disagreement: H1 Tags (Low Correlation w/ Rankings) Alt Text (Higher Correlation w/ Rankings) Keyword in URL (Very High Correlation) Keyword Location (Data Says Closer is Much Better)
  16. Non-Link Factors
  17. Expert Opinion
  18. Expert Opinion
  19. Takeaways: Substantive, Unique Content is Very Important W3C Validation Not Very Important Code to Text Ratio Not Very Important Static URLs Somewhat Better Than Dynamic
  20. Importance of Link Metrics
  21. Expert Opinion
  22. Correlation with Specific Metrics Across the Engines
  23.  
  24. Takeaways: PageRank may be important, but TBPR not a great predictor Domain Authority may be important, but metrics need work TrustRank concepts may be important, but metrics need work Domain Diversity may be more important than experts think
  25. Consideration of Subdomains vs. Root Domains
  26.  
  27. Importance of Link Popularity Features on Root Domains, Subdomains & Pages
  28. Takeaways: Subdomains likely DO NOT inherit all of the ranking benefits of the Root Domain, but neither are they completely separate entities.
  29. Geographic Ranking Factors For Country-Specific Targeting
  30.  
  31.  
  32. Takeaways: 1) Country TLD 2) Language 3) Links 4) Host IP Address 5) Manual Review 6) GG WM Tools Geographic Target Settings 7) Registration with Google Local
  33. Future of Ranking Signals
  34.  
  35. Tactical Advice
  36. Site Architecture Tactics
  37. Imitating the Ideal Link Structure
  38. The PageRank Pyramid
  39. Using the Pyramid on Real Sites
  40. New Rules for Link Sculpting
  41. New Rules for Link Sculpting
  42. New Rules for Link Sculpting
  43. Content Tactics
  44. <ul><li>Keyword Usage </li></ul><ul><li>Unique Content </li></ul><ul><li>Provides Value to Visitors </li></ul><ul><li>Relevant to Query </li></ul><ul><li>Blah Blah Blah... </li></ul>
  45. “ Great” Content is Useless Unless...
  46. It Makes People Link
  47. #1 – Target the Linkerati
  48. #2 – Leverage Emotions that Make Us Link
  49. Link Building Tactics
  50. What the Experts Like:
  51. What the Experts Like:
  52. What the Experts Like:
  53. What the Experts Like:
  54. Recommended Reading
  55. <ul><li>www.seomoz.org/blog </li></ul><ul><li>www.searchengineland.com </li></ul><ul><li>www.seobook.com/blog </li></ul><ul><li>www.seroundtable.com </li></ul><ul><li>www.mattcutts.com/blog </li></ul><ul><li>www.distilled.co.uk/blog </li></ul><ul><li>www.searchenginejournal.com </li></ul>
  56. Email: Rand@SEOmoz.org

×