Two years ago DMA Solutions could build a social network following in a flash and create beautiful websites in a heartbeat, yet they were at a crossroads. They were an established agency but facing marginal revenue growth, stagnation in service offerings and a lack of measurement capabilities. They knew something needed to change. Enter inbound marketing. After adopting Hubspot and practicing inbound marketing, they made the shift to become more effective and successful marketers. In this session DMA Solutions will share their story about their accelerated path to reaching Gold within a year and their plans for future success. As an agency focused on the niche fresh fruit & vegetable industry, DMA’s FRESH and unique perspective will offer actionable advice to other agencies looking to create measurable results for their own business.
Unraveling the Mystery of The Circleville Letters.pptx
STAGNATE TO STUNNING [INBOUND 2014]
1. #INBOUND14
Stagnate to Stunning
Why We Adopted Inbound &
How We Reinvented Our Agency
Dan’l Mackey Almy
President & CEO, DMA Solutions, Inc.
2. “The internet is going to change marketing
before it changes almost anything else, and
old marketing will die in its path.”
#INBOUND14
@WhyNotFresh
— Seth Godin,
Permission Marketing
21. “Imagine how cool Pop Tarts would be if the
brand manager was the sort of person who
ate them for dinner.”
#INBOUND14
@WhyNotFresh
— Seth Godin,
The Purple Cow (2003)
28. Stable: Years 1 – 6
ü We were growing
ü Healthy number of
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@WhyNotFresh
clients seeking our
services
ü Digital was the
primary source of
new business
29. Stagnant: Years 7 – 8:
ü Growth with current
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@WhyNotFresh
clients plateaued
ü New business leads
thinned
ü Internal growth
continued, with no
plan
ü Reached “Conscious
Crossroads”
33. #INBOUND14
@WhyNotFresh
DMA Case Study
HubSpot
2x
Increase in
Inbound
Client Base
after 1st Year
40%
Increase
in Revenue
in 1st Year
2x
Increase
in Online Traffic
in 2 Years
34. #INBOUND14
"The goal is to out-think, rather than
outspend, the competition."
@WhyNotFresh
— Paul Roetzer,
The Marketing Performance Blueprint
36. 1. Grow business with
current clients.
2. Attract new
clients while
you sleep.
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@WhyNotFresh
37. 1. Grow business with
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@WhyNotFresh
current clients
2. Attract new
clients while you
sleep
3. Repeat.
38. SMART GOALS:
q Grow client’s
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@WhyNotFresh
qualified databases
to 500M in 2015
q Achieve Platinum
status in 2015
q Double the size of
our agency by EOY
2016
39. INTERNAL STRATEGIES:
q Develop
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@WhyNotFresh
Management
Team
q Diversify agency
q Form Partnerships