1. How do you scale a personalised fan experience?
Johannes Waldstein VP Business Development
5/15/2014 CONFIDENTIAL
15h May 2014, Dortmund, Germany

2. FanPlay is partnering with Huawei to pursue the Football Club vertical

3. Why are we here today?

4. The FANS

5. How do you return REAL LOVE in an Authentic way?

6. How do you scale a personalized fan experience?

7. 7
 Data insight enables personalisation and
transformation which creates measureable
value
 Insight to Personalise the fans experience
 Transform the clubs into data driven fan
centric organisations
 This causes Measurable Value growth
through bigger basket size, additional
revenue streams and higher frequency of
purchase; while giving a better fan
experience
Personalisation and Transformation
to create Value GrowthData transformed to measurable value
Source: dunnhumby data
value diamonds
To understand the Fans you need to understand the data

8. Key Benefits - Extending the Experience
Beyond The Stadium , Beyond Match Day and Internationally

9. Welcome to FanPlay
Electronic
ticketing
Merchandis
e sales from
the seat
Digital
display
purchasin
g
Faster
beverage
purchasin
g
Faster food
purchasing
In
stadium
games
In game
betting
Video
streaming
and replay
Social media Sponsorshi
p and
advertising
Payment
s
Platform
Level 3
Data
Huawei provide High Density WiFi connectivity to enable FanPlay to provede a range
of intelligent products and services - through fans own smart phones.
Personalised
messaging

10.  FanPlay is a specialist white label
mobile payments and m- commerce
technology provider
 Fanplay allows fans to buy drinks, food,
merchandise, bet and watch video
replays, before during and after a
match
 Fanplay allows personalised fan
experiences to international fans
 FanPlay is Fan-centric
What is FANPLAY?
The FanPlay platform solves real fan pain points & enables a range of
intelligent products & services that deliver a superior fan experience.

12. Thank you
Johannes Waldstein
VP Business Development
+44 777 899 3900
Johannes.waldstein@finalogic.at