2. HootSuite
The
Social
Media
Dashboard
HootSuite helps consumer brands, global
enterprises, SMBs and agencies spread
messages, monitor conversations and track results
across multiple networks from one centralized
dashboard.
Using HootSuite’s business focused tool set, teams
can collaboratively schedule updates to Twitter,
Facebook, Linkedin, Wordpress and other social
networks securely via web, desktop or mobile
platforms. HootSuite clients track campaign results
and industry trends to rapidly adjust engagement
tactics and increase social media ROI.
3. Best
of
Breed
HootSuite has earned numerous awards from
respected members of the social media
community, including CNMA, Mashable OWA and
the Shorty Awards:
• Alexa Top 200 Global Site & 100 US Site
• Exclusive Twitter launch partner for Promoted Products
• Official launch partner of Google+ Pages
• Charter member of the LinkedIn Certified Developer
Program
• Member of the Facebook Preferred Developer
Consultant Program
• 2.5m+ power & SME users
• 4.7m social networks under management
• 1.2m outbound messages generated/day
• 230m+ URLs shortened to date
• Top 5 URL shortener in the world (Ow.ly)
4. In
Good
Company
Trusted by top brands for social media management:
5. Built
For
Business
The HootSuite social media dashboard was
built with business-specific needs in mind:
• Track Social Media ROI
• Secure Your Social Assets
• Create Cross-Functional Teams
• Streamline Internal Processes
• Increase Sales Through Social
• Increase Brand Influence
• Retain Customers
6. Track
Social
Media
ROI
HootSuite’s enhanced publishing tools and Social
Analytics help to measure and report on the results
of your efforts:
• Track campaign success to optimize efforts –
use custom URL parameters to track which
strategies deliver on sales and generate revenue
• Built-in Site Analytics enable companies to
critically analyze the impact of social media
activity on destination site traffic
• Generate custom reports to measure your impact
using over 30 different metrics, including Click-
Through rates and Facebook Insights
7. Secure
Your
Social
Assets
Limited Permissions for team members:
• Increase security over social profiles by
restricting some team members from posting
updates directly to social networks
• Approval queues ensure senior team
members can review and approve updates
before they are posted live to profiles
• Monitor networks securely without the risk of
off-brand or inaccurate messaging going out
on your organization’s behalf. Ideal for interns,
new employees or contractors
8. Secure
Your
Social
Assets
Protect your valuable corporate profiles:
• Control the level of access each team member
has to your corporate profiles. Choose to grant
advanced permissions or limited access to
team members for the most efficient
organization of your account
• Prevent messaging mistakes and ensure
accountability when posting from both web and
mobile accounts with advanced profile security
features
9. Create
Cross-‐Func/onal
Teams
Coordinate social media activity across your
entire organization:
• Collaboratively post updates to multiple
social networks via web, desktop or mobile
platforms
• Simple and robust controls enable you to
add or remove team members at any time
as situations change
• Monitor and assign messages to various
divisions for follow-up and engagement
• Scalable – Built to grow with your team no
matter what your size
10. Streamline
Internal
Process
Tools specifically designed to solve business
focused pain-points:
• Save time with the editorial calendar view to
organize and filter scheduled messages. View
pending updates in daily, weekly or monthly
formats, and sort according to social network or
messages awaiting approval
• Set and forget automated reports to share
daily, weekly, bi-weekly or monthly as needed to
track results
• Create multiple listening streams to monitor
social from one view
• Repurpose blog posts using built-in RSS feeds
that amplify your messaging across multiple
social networks
11. Increase
Sales
Through
Social
Use social media engagement to connect with
customers and generate sales leads:
• Empower your sales team to connect directly
with current + future customers
• Engage clients from multiple function- specific
social accounts
• Monitor competitor brand mentions for
opportunities to engage.
• Coordinate marketing, sales and support
activities to drive social traffic to sales funnels.
12. Increase
Brand
Influence
HootSuite provides multiple avenues for
building awareness and trust:
• Built to scale across multiple social networks
allowing you to amplify messaging and
mitigate problems and misconceptions
• Built-in Klout scores measure follower
influence, so you can select the most influential
customers for engagement
• Privatize dynamic Twitter Lists to track
competitor profiles and campaigns
• Build and maintain relationships with clients,
customers, investors and potential recruits
using LinkedIn Company Pages, Facebook
Pages, and Google+ Pages integrations.
13. Customer
Reten/on
Keep customers happy by using HootSuite
as a community support tool:
• Monitor in real-time for timely responses
to questions or user frustrations online
• Create brand evangelists by creating and
tracking outreach campaigns
• Geo-target messaging on Facebook
Pages based on the language and location
of desired audience to maximize
messaging impact