Bron: Arvetica [2006].

1. tomorrow’s organization. today.
Business Model Template
Brief Outline of Business Models / Nov 06
Alex Osterwalder / alex@arvetica.com

2. tomorrow’s organization. today.
VALUE
PROPOSITION
COST
STRUCTURE
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
VALUE
CONFIGURATION
CORE
CAPABILITIES
PARTNER
NETWORK
REVENUE
STREAMS
INFRASTRUCTURE CUSTOMEROFFER
FINANCE
a business model describes the value an organization offers to
various customers and portrays the capabilities and partners
required for creating, marketing, and delivering this value and
relationship capital with the goal of generating profitable and
sustainable revenue streams
Template

3. tomorrow’s organization. today.
VALUE
PROPOSITION
COST
STRUCTURE
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
VALUE
CONFIGURATION
CORE
CAPABILITIES
PARTNER
NETWORK
REVENUE
STREAMS
gives an overall view of
a company's bundle of
products and services
portrays the network of
cooperative
agreements with other
companies
describes the channels
to communicate and
get in touch with
customers
describes the
arrangement of
activities and resources
explains the
relationships a
company establishes
with its customers
sums up the monetary
consequences to run a
business model
describes the revenue
streams through which
money is earned
describes the
customers a company
wants to offer value to
outlines the capabilities
required to run a
company's business
model
INFRASTRUCTURE CUSTOMER
OFFER
FINANCE
describing a company’s business model

4. tomorrow’s organization. today.
VALUE
PROPOSITION
value proposition 1
value proposition 2
…
OFFER
describing a company’s offer

5. tomorrow’s organization. today.
VALUE
PROPOSITION
TARGET
CUSTOMER
value proposition 1
value proposition 2
…
target customer 1
target customer 2
…
CUSTOMEROFFER
describing who a company offers value to

6. tomorrow’s organization. today.
VALUE
PROPOSITION
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
value proposition 1
value proposition 2
…
distribution channel 1
distribution channel 2
…
target customer 1
target customer 2
…
CUSTOMEROFFER
describing how a company reaches its customers

7. tomorrow’s organization. today.
VALUE
PROPOSITION
TARGET
CUSTOMER
CUSTOMER
RELATIONSHIP
value proposition 1
value proposition 2
…
relationship type 1
relationship type 2
…
target customer 1
target customer 2
…
CUSTOMEROFFER
describing the relationships a company builds

8. tomorrow’s organization. today.
TARGET
CUSTOMER
REVENUE
STREAM
revenue stream 1
revenue stream 2
…
target customer 1
target customer 2
…
FINANCE
VALUE
PROPOSITION
value proposition 1
value proposition 2
…
OFFER CUSTOMER
describing how a company makes money

9. tomorrow’s organization. today.
CORE
CAPABILITIES
VALUE
PROPOSITION
core capability 1
core capability 2
…
value proposition 1
value proposition 2
…
OFFERINFRASTRUCTURE
describing what capabilities are required

10. tomorrow’s organization. today.
describing what activities are required
VALUE
PROPOSITION
VALUE
CONFIGURATION
CORE
CAPABILITIES
value proposition 1
value proposition 2
…
core capability 1
core capability 2
…
activity 1
activity 2
…
INFRASTRUCTURE OFFER

11. tomorrow’s organization. today.
describing the partners that leverage the business model
VALUE
PROPOSITION
PARTNER
NETWORK
CORE
CAPABILITIES
value proposition 1
value proposition 2
…
core capability 1
core capability 2
…
partner 1
partner 2
…
INFRASTRUCTURE OFFER

12. tomorrow’s organization. today.
VALUE
PROPOSITION
COST
STRUCTURE
cost account 1
cost account 2
…
value proposition 1
value proposition 2
…
FINANCEINFRASTRUCTURE OFFER
describing the costs of a business model
CORE
CAPABILITIES
core capability 1
core capability 2
…

13. tomorrow’s organization. today.
http://business-model-design.blogspot.com