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Seo Copywriting Terminology
- 1. Hoocachaka SEO Copywriting Terminology
- 2. Above the fold The content that appears on the screen without users having to scroll
- 3. Active Verb A call to action
- 4. Algorithm A mathematical formula the search engines use to prioritize web pages when responding to search queries
- 5. Alt Tag The text used to describe what an image is about when it can’t be seen. Search engine spiders cannot read images but they can read, and index, alt text
- 6. Backlinks A hyperlink on another website that leads to a page on your website. They’re also called “incoming links” and “inbound links”
- 7. Benefit The positive outcome a feature provides for the buyer
- 8. Call to Action Words used to encourage a reader to take a particular action
- 9. Conversions Convincing readers to do exactly what you want them to do on your website
- 10. Crawlers Crawlers—also known as robots, bots, spiders and web crawlers—are web programs that methodically troll the internet to index web pages
- 11. Dynamic Keyword Insertion This allows keywords used in searches to be inserted automatically into advert copy
- 12. Feature An aspect of a product which will be beneficial for buyer
- 13. Indexing When crawlers visit pages on the web, they “read” the information on those pages and catalogue data in a massive index. From this index, search engines return search queries with relevant web pages
- 14. Key phrase A combination of words people are typing into search engines to find products or services online
- 15. Landing Page Specific web pages about a product or service on your website
- 16. Meta Description Tag The meta description is a paragraph inserted into your website’s code to tell potential visitors what each web page is about; it appears in the SERPs
- 17. Organic SEO Any part of an SEO campaign that does not involve paid advertising
- 18. Persona Characterizing a group of visitors to a web site
- 19. PPC Pay-per-click (also called cost-per-click, or CPC) business pay per click per advertisement
- 20. SEO Search engine optimization. It involves a variety of tactics—including SEO copywriting—to help websites rank higher in SERPs
- 21. USP Unique selling point – what makes you different and better than your competitors
- 22. Title Tag This is simply the title of each page on your site. It appears at the top of your browser, and is the first description people see in search engine results
- 23. Web Copy A style of online writing that’s intended to make sales and improve page rankings