Thinking of starting a facebook page for your business? Look here first for the basics of setting up your page and for the who, when, what of marketing.

1. Basics for Business

2. • Tips for beginners
• Who, When, What of Facebook
• How to do it right
• Facebook Groups
• Help
Agenda

3. Tips for Beginners
Profile vs. Business Page (Page)
Profile – Your personal
information, your likes,
communities/groups you belong
to, your interests
Business Page (Page) – Think of it as a
website page on Facebook, purpose is to
try to create a community were followers
can go to to engage with you
10% of your “Likes” see your Facebook
posts
200 “Likes” = 2 people see your
posts
2000 “Likes” = 200 people see your
posts

4. Create a Business Page?
- Offices, absolutely build a business page
- Individuals, it would be up to your discretion
What you’ll need:
• Daily Content – Be Consistent
• Ad Fund Dollars – Market your page so more of your target
audience see your posts

5. Tips for Beginners
www.facebook.com/page

6. If you have a ‘bricks and mortar’ store and want people
to physically visit you, click the Local Business or Place
page type.
If your business isn’t the type that needs to attract foot
traffic to your physical premises, or you have more than
one location which may have a variety of addresses and
open hours (such as a franchise); then Company
Organization or Institution is usually the better page
type to choose compared to Local Business or Place.
If your products are sold through more than one website
or stocked by more than one reseller / retailer (or will be
in the future), select the ‘Brand or Product’ page type.
Tips for Beginners
Source: http://www.marketinggum.com/types-of-facebook-pages-for-business/

7. This category is for you if you’re business is classed as
entertainment, such as a TV show, movie, book, radio
station or magazine.
If you’re a not-for-profit or charity organization, I’d
therefore recommend you check out the options you
have if you selected ‘Local Business or Place’,
‘Company Organization or Institution’ and ‘Brand or
Product’ instead.
If your page will be focused on and/or promoting you or if
you’re an artist or a band, this is the right page type to
select.
Tips for Beginners
Source: http://www.marketinggum.com/types-of-facebook-pages-for-business/

8. Start to strategize what your business page will be like. There is a lot to
think about here… here are the top three.

9. Who are you targeting?
…Is it a generation? Social Media is a start!
…Is it past clients? Reviews!
…Is it new clients? Ads! Boost Posts!
Assistants
Who in the office can help?
Office
Administrator
Owner
Manager
Associates
Who
Who are you? Brand! Brand! Brand!
- Create brand awareness through a Facebook Page

10. When are people online?
Blog.HubSpot.com: http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic
When

11. What does your audience want from you?
Here are some ideas for content to post on your business page or your profile
Office:
• Show office culture
• Promote new recruits
• Birthdays
• Anniversaries
Agents + Offices:
• Show community involvement
• Promote other local businesses
• Industry news
• Client experiences
• Past client experiences
• Share something personal, funny, or offbeat
• Share why you love what you do
• Recognize people in your community
• Share success stories
What

12. How to Do It Right

13. Gather and share ideas by joining groups
Join Groups for Networking

14. • Update profile with a detailed
summary and images
• Give your followers more personal
content then all business
• Join groups as part of a networking
strategy
• Take your online connections offline
What We Learned

15. Facebook Pages Manager App
Help

16. Follow my “Facebook Tools” board on
www.pinterest.com/hollymaeodomrmx/facebook-tools/
Help