Today, we're teaching you how to plan, track and launch a digital marketing campaign for your hotel.
Why run a marketing campaign? A few of the most common reasons are to fill an off peak season, reward loyal customers, or build brand awareness – or sometimes all three!
Check out the slideshare for 10 steps that will give you a targeted, planned, successful digital marketing campaign.
How to Create the Perfect Digital Marketing Campaign in 10 Steps
1. T H E P E R F E C T
D I G I T A L M A R K E T I N G
C A M P A I G N
H O W T O C R E A T E
IN JUST 10 STEPS
FOR YOUR
HOTEL
W W W . B L O G . N E T A F F I N I T Y . C O M
2. Today, we're teaching you how to
Plan, Track and Launch
a digital marketing campaign for
your hotel.
7. Make sure your goals are SMART:
Specific - Goals should be clearly defined.
Measurable - Be able to know when you've reached
your goal.
Achievable - Don't make your goal unrealistic.
Relevant - Are your goals relevant to your overall
business plan?
Time-sensitive - Can you achieve your goal in a
reasonable period of time?
25. Other important channels:
Google AdWords - Paid Search and Display
Email marketing is integral to any digital campaign
Your website is where all traffic is being driven -
don't neglect it!
27. Pro-tip: For best results, don't start designing your
creatives before you have everything above worked out.
You won't have all the information you need!
Imagery is the most important factor.
Have a strong image which clearly
represents your offering, and keep it
the same image across all platforms.
28. Tips for choosing your design:
- Don't compromise on quality
- People connect with emotions. Emphasize them
- Your image should be clear and purposeful
Test all design on mobile ‐ some hotels are
reaching 60% mobile traffic, and it's an
audience you can't ignore.