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VR, what is it
good for?
More than an empathy machine
@hollielubbock
Hello,
@hollielubbock
@fjordlondon
Has its time
come?
Where is it?
Has its time
come?
Are we
entering
another
cycle?
Oculus VR / Facebook
6
Businesses
Try it but haven’t really committed
Users
Fascinated but don’t invest in headsets*
* Source
Image
“The biggest barrier to wide
adoption of immersive
technologies is the lack of
good user experience design”
Tuong Huy Nguyen
Experiments 

in Virtual
Reality
9
A virtual kitchen where users
could explore and identify
potential hazards
10https://hpbf.fjordnet.com/
11
12
Virtual Strengths
Learning
Empathy
I am Fatmira
1. Empathy
Empathy
The ability to understand and
share the feelings of another.
We’re trying to create 

a change in relation to an

object, person, experience
“When you’re by
yourself & your
watching
something its
ground zero for
intimacy”
Zohar Kfir
Empathy machine, if
you design with
empathy
Immersive experiences help people
build empathy to better understand
unfamiliar situations
20
21
Jason DaSilva’s accessibility map
The inspiration
23See article
2. Learning
Applications for
learning are the
hidden power of
Virtual Reality
Learning 

through doing
Training at 

scale
Training in
dangerous
situations
Learning
how?
H
ear
Sim
ulated
reality
D
em
onstration, discussion
Field
trips, exhibits
Im
ages
Learning pyramid
M
ultim
edia
Teach
another
Read
H
ear
Sim
ulated
reality
D
em
onstration, discussion
Field
trips, exhibits
Im
ages
Learning pyramid
M
ultim
edia
Teach
another
Read
Putting on a headset
is a commitment to
the content
VR can help people
plan for the future
better
“Undergraduate students looked into a virtual
mirror and saw their own faces, aged to 70,
staring back. After the VR experience, they took a
questionnaire about allocating $1,000 from an
unexpected windfall.” Wired
Compared to the control group the aged VR
students allocated the money with more
consideration of their future. Standford study
The left panel demonstrates a morphed
representation of one of the authors as he looks
currently. The right panel is an age-morphed
version of the same author.
Could VR enable people to make
better decisions?
Time to move…
Physical movement has
huge potential in both areas
We’re still learning…
We know
movement effects
mood and vice
versa
Amy Cuddy Ted talk
PESTLE
35
Movement helps you feel
better, think better &
reason better
When we
physically
perform a task
we retain more
information
Case study?
See the video
So…
VR opens huge
possibilities for
learning both skills
and increasing
empathy
But only if we
embrace it as a
new medium and
step outside of
the VR box
Experiment
more!
41
It’s way more fun to jump

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VR what is it good for? More than an empathy machine