2. Br identity:
and
Conde Nast has a distinct brand identity as they specialise mostly in fashion and
lifestyle magazines. Their most famous magazines are probably glamour, vogue
and vanity fair. Overall they have 11 different magazines with this genre and
they stay manage to current by always using the most popular celebrities and
models at that time.
Pr
ofit: Conde Nast has said
that its revenue has rose by 5.2% last year to £117.8m. Whilst Conde Nast
international, which is the Europe branch, saw profits increase by 25% to
£43.5m. Overall revenues were up 7.7% at £460.2m.
W detail
eb s: From the website I know
that conde nast publish 26 different magazines and they also have a wide
range of awards such as the national magazine awards and the webby
awards. Also, all of their magazines have their own website. Conde nast also
has a twitter account to keep their buyers updated.

3. Company size:
Th h y:
eir istor Condé Montrose Nast
launched his famous magazine and publishing empire in 1909 with the
magazine Vogue. Condé Nast has always being know for its high
standards, which has never faltered, even during the Great Depression,
when Condé Nast introduced the new typography, design and colour.
Vogue had the first full colour photograph on the cover in 1932, this was
the year vogue stopped using design sketches for their front cover. 1939
was the last magazine to be introduced by Condé Nast himself before his
death in 1942, and that was glamour magazine. Since then Condé Nast
has published more and more magazines and has just got bigger and Condé Nast’s old and future
bigger. head quarters at the one
world trade centre.

4. Br identity:
and Future
publications have quite a specific brand identity, they mainly specialise in
hobby magazine. Such as baking and fishing. This appeals to a wide range of
audiences. They have 9 magazines of this type which shows they know how to
produce and sell this genre of magazines.
Pr
ofit: Last year Future
publications reported a increase of almost 40% in revenues, but
still reported a £700,000 pre-tax loss mainly due to the more US
economy. UK profits have risen 1% every year for a while now to
eventually achieve £47.8m profits.
W detail
eb s: Future
publications have its own twitter and facebook page to give its
clients and buyer the latest information. The website also gives
information on the magazines it publishes and their clients. It
also gives the information for if anyone needs to contact them,
so overall it gives all the key information.

5. Company size:
The future website attracts over 38 million viewers every
week looking for information on their favourite magazine; they also
deliver over 100 digital editions of e-magazines for kindles etc.. Every
month they sell 2.2 million magazines and export or to 89 countries,
this makes them the UK’s largest and most successful magazine
publishers.
Th h y:
eir istor Future
publications was founded in Somerset in 1985 by Chris Anderson with
the magazine Amstrad Action. Which is still one of their best selling
magazines. Chris Anderson went on to sell Future to Pearson PLC for
£52.7m in 1994, but decided to buy it back in 1998 for £142m. In 1999
Future published Planet PC, a PC gaming magazines. In 2001 Chris
Anderson left Future. In March 2010 Future announced that it was
looking into the possibility of bringing back its GamesMaster brand on
television. The video games show had run from 1991 until 1998; the
spin-off magazine continues to be published.
Futures headquarters in bath.

6. Br identity:
and Bauer
media has a wide range of brand identities, with famous music magazines like Q
and kerrang, to famous gossip magazines like closer and heat. This therefore has
a wide range of target audiences as it focuses in on plenty of different genres.
Pr
ofit:
Bauer media did well last year with revenues of £228.1m compared to the
£245.8m the year before. The price of their magazines fell 5.9% to £89.8m.
There revenues are slowly getting back to how they used to be before the dip
in the economy occurred.
.
W detail
eb s: The Bauer media
website has contact details for customers to get in touch to find out the
information they need. It also gives information on al the magazines and TV
shows they own and produce. As well of that they have information on
their clients to cover everything that customers may need to know.

7. Company size:
Bauer media have headquarters in 15 different countries
including the UK, Germany and America. They also sell 38
million magazines a year making them one of the leading
magazine publishers in the world. They are known for
publishing probably the most famous magazine sin the
industry. They own 282 magazines and publish them in 15
different countries worldwide.
Th h y:
eir istor Bauer media
has been managed by four generations of the Bauer family, it
was originally a small printing house. Over the years Bauer
media has grown and grown to becomes one of the leading
publishers in the world. Bauer started in the UK with the
magazine Bella in 1987 and eventually H Bauer Publishing
became Britain's third largest publisher. Bauer went on
purchase f Emap Consumer Media and Emap Radio in 2008 to
become the UK's biggest publishing group. Bauer then
bought out Australia's leading publishers, Australian
Consolidated Press in 2010 to increase there incomes by
$2million.
Bauer medias new headquarter in the
UK.

8. Br identity:
and IPC
media doesn’t really have a specific brand identity as it covers a wide range of
different genres from fashion, to gossip, to music, to horse riding. This means
that they have a wider range of target audiences as they aim for a different
audience with every magazine they publish.
Pr
ofit: IPC revenues has
increased to £356.1m last year which is a vast improvement from the previous
year thanks to magazines such are look and NME. Even after selling 20 of the
brands popular magazines so they can focus in on the real money earners, they
made and impressive increase to their revenues.
W detail
eb s: The IPC website gives all information
on their magazines and gives links to their specific webpages. They also give
contact details and information on the brand itself. It also gives information to
subscribe to their magazines so that their customers have an easier way of
getting the magazines they enjoy.

9. Th h y:
eir istor
In 1958 Cecil Harmsworth King, chairman of a newspaper
group which included the Daily Mirror and the Sunday mirror,
made an offer for Amalgamated Press, The original IPC. The
offer was accepted, and in January 1959 he was appointed its
chairman. He then went on to change its name to Fleet way
Publications, Ltd. after the name of its headquarters, Fleet way
House in London's Farringdon Street. King controlled
publishing interests which included two national daily and
two national Sunday newspapers. Over the years he went on
to introduce magazines, this gained him a lot more profit and
eventually, IPC became known as a leading magazine
publisher.
IPC media new headquarters.