Personal Information
Organização/Local de trabalho
Southern Region, South Jutland, Denmark Denmark
Cargo
Associate Professor of International Marketing
Setor
Advertising / Marketing / PR
Sobre
- e-mail: svend@sam.sdu.dk
- Research and lecturing in International Marketing at University of Southern Denmark
- Author of textbooks in Marketing, e.g. Global Marketing, 6/e, Pearson Education, 2014 (ISBN 978-0-273-77316-0) and Marketing Management 3/e, 2015, Pearson Education (ISBN 978-0-273-77885-1) - see more here www.pearsoned.co.uk/hollensen
Specialties: Global Marketing, International Marketing, Marketing, Relationahip Marketing, International Strategic Allicances, Value Chain, Customer Value, International Market Selection, Entry Modes, Marketing Planning
Marcadores
global marketing
international marketing
hollensen
Ver mais
Apresentações
(5)Documentos
(2)Personal Information
Organização/Local de trabalho
Southern Region, South Jutland, Denmark Denmark
Cargo
Associate Professor of International Marketing
Setor
Advertising / Marketing / PR
Sobre
- e-mail: svend@sam.sdu.dk
- Research and lecturing in International Marketing at University of Southern Denmark
- Author of textbooks in Marketing, e.g. Global Marketing, 6/e, Pearson Education, 2014 (ISBN 978-0-273-77316-0) and Marketing Management 3/e, 2015, Pearson Education (ISBN 978-0-273-77885-1) - see more here www.pearsoned.co.uk/hollensen
Specialties: Global Marketing, International Marketing, Marketing, Relationahip Marketing, International Strategic Allicances, Value Chain, Customer Value, International Market Selection, Entry Modes, Marketing Planning
Marcadores
global marketing
international marketing
hollensen
Ver mais