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Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Audio Marketing for
Hospitality:
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Why do People Call Your
Venue?
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Callers Looking for Information
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Callers Making Reservations
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
The type of information requested may
vary, but getting the information they
need in a professional manner is their
goal, and yours.
Click Here to Download Our Guide
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
The Elements of Telephony Marketing
Message On Hold
IVR
Announcements
Multilingual
Options
Voicemail
Greetings
Telephone
Surveys
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
IVR Announcements
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
IVR Systems
Manage Incoming Calls
Efficiently
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Often IVR is Used For:
• Operating hours
• Driving directions
• Popular Departments like Catering or
Reservations
• Seasonal Rates
Blog: More ways HospitalityVenues can use IVR
announcements
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Callers can be frustrated with a difficult-to-
navigate IVR phone system.
Click Here for Best Practices
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Message On Hold
Communicate with callers already
interested in information because they
called you.
Turn hold time into an active marketing
experience.
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Using On Hold
Marketing, you can:
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
List Amenities, Special Services and Local
Points of Interest
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Highlight Seasonal Rates and Accommodations
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Promote New Menu Options and Specials
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Considered Groupon?
Daily deals can generate business – but your
phone system should be prepared.
Click here to learn how MOH can help you prepare
for a Daily Deal
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Multilingual Productions
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Multilingual options can be used in your
IVR system and Message On Hold, giving
callers the full experience of your brand,
throughout their call.
Attract Global Visitors
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
By providing a multilingual experience on the
phone, visitors may feel at home in your
facility, even before their first visit.
Click Here to Learn How Multilingual
Telephone Systems ImpactYour Business
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Professional Voicemail Greetings
Callers have navigated your phone system, but personnel is
tied up assisting others.
No problem—they can leave you a voicemail…
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
When your greeting leaves a less than stellar
impression, you risk losing business.
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Here’s How:
Follow these steps
Use a ProfessionalVoice Over
Free Download:TopTips for ProfessionalVoicemailGreetings
Make the Best Impression On your Voicemail
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Telephone Surveys
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Create a Survey
Ask questions about customer service received, marketing
messages heard, and the overall caller experience.
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Don’t underestimate
the power of surveys
for reaching guests.
Sometimes- just asking
the question is all you
need to do to say, “we
care”.
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Your phone system can be used for more than
making and receiving calls. It can be a powerful
marketingand guest services tool.
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Click Here to learn how Hospitality Properties
can use audio to enhance Marketing
Strategies.

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Telephony Marketing for Hospitality Properties

  • 1. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Audio Marketing for Hospitality:
  • 2. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Why do People Call Your Venue?
  • 3. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Callers Looking for Information
  • 4. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Callers Making Reservations
  • 5. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 The type of information requested may vary, but getting the information they need in a professional manner is their goal, and yours. Click Here to Download Our Guide
  • 6. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 The Elements of Telephony Marketing Message On Hold IVR Announcements Multilingual Options Voicemail Greetings Telephone Surveys
  • 7. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 IVR Announcements
  • 8. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 IVR Systems Manage Incoming Calls Efficiently
  • 9. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Often IVR is Used For: • Operating hours • Driving directions • Popular Departments like Catering or Reservations • Seasonal Rates Blog: More ways HospitalityVenues can use IVR announcements
  • 10. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Callers can be frustrated with a difficult-to- navigate IVR phone system. Click Here for Best Practices
  • 11. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Message On Hold Communicate with callers already interested in information because they called you. Turn hold time into an active marketing experience.
  • 12. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Using On Hold Marketing, you can:
  • 13. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 List Amenities, Special Services and Local Points of Interest
  • 14. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Highlight Seasonal Rates and Accommodations
  • 15. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Promote New Menu Options and Specials
  • 16. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Considered Groupon? Daily deals can generate business – but your phone system should be prepared. Click here to learn how MOH can help you prepare for a Daily Deal
  • 17. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Multilingual Productions
  • 18. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Multilingual options can be used in your IVR system and Message On Hold, giving callers the full experience of your brand, throughout their call. Attract Global Visitors
  • 19. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 By providing a multilingual experience on the phone, visitors may feel at home in your facility, even before their first visit. Click Here to Learn How Multilingual Telephone Systems ImpactYour Business
  • 20. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Professional Voicemail Greetings Callers have navigated your phone system, but personnel is tied up assisting others. No problem—they can leave you a voicemail…
  • 21. Brought to you by Holdcom | www.holdcom.com | 800.666.6465
  • 22. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 When your greeting leaves a less than stellar impression, you risk losing business.
  • 23. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Here’s How: Follow these steps Use a ProfessionalVoice Over Free Download:TopTips for ProfessionalVoicemailGreetings Make the Best Impression On your Voicemail
  • 24. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Telephone Surveys
  • 25. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Create a Survey Ask questions about customer service received, marketing messages heard, and the overall caller experience.
  • 26. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Don’t underestimate the power of surveys for reaching guests. Sometimes- just asking the question is all you need to do to say, “we care”.
  • 27. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Your phone system can be used for more than making and receiving calls. It can be a powerful marketingand guest services tool.
  • 28. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Click Here to learn how Hospitality Properties can use audio to enhance Marketing Strategies.

Notas do Editor

  1. Source of stoic, almost computerized – is not working for me. How about, …generally overlooked