Why Students Need to Spend Less Time Moaning and More Time Studying
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Professor Peter Slee of the University of Huddersfield examines students of the future, customer satisfaction, what influences student choice and student expectations in this Hobsons University London presentation.
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Why Students Need to Spend Less Time Moaning and More Time Studying
- 1. Students of the Future Why Students Need to Spend Less Time Moaning and More Time Studying Prof. Peter Slee 28 February 2012
- 2. Students of the Future • Universities provide good service • Cuddling is better than KIS and tell • Engagement is a two way process Prof. Peter Slee 28 February 2012
- 3. Customer Satisfaction • NSS average 82% • UK CSI average 77% • Services 80% • Retail 80% • Cars 78% • Local Public Services 75% • Utilities 72% Prof. Peter Slee 28 February 2012
- 4. Customer Satisfaction NSS vs JD Power Score %Distribution Uni % Distribution Cars 90% 2 0 81-89% 43 36 80% 35 14 71-79% 33 58 70% 3 0 Prof. Peter Slee 28 February 2012
- 5. Customer Satisfaction Would you recommend the University to others thinking of applying here? (Domestic students) Huddersfield UKSB SB (42197) (1698) (26343) 44% I would actively encourage people to apply 39% 43% 43% If asked, I would encourage people to apply 43% 41% 10% I would neither encourage nor discourage people to apply 14% 13% 2% If asked, I would discourage people from applying 3% 3% 1% I would actively discourage people from applying 1% 1% Prof. Peter Slee 28 February 2012
- 6. What influences student choice? RESPONSE DESTINATION APPLICATION EXPECTATIONS ARRIVAL LEARNING LIVING SUPPORT APPENDIX Which was the most important factor in helping you to choose your institution? (Domestic students) Institution visit Prospectus Parents Teacher/tutor Staff at a presentation Institution website Current students Huddersfield (576) Friends UKSB (11861) Staff at fair Alumni Employer Careers advisor League tables Social Networking site (e.g. Orkut, Bebo, Facebook etc) Prof. Peter Slee 0% 5% 10% 15% 20% 25% 30% 35% 40% 28 February 2012
- 7. Student Expectations Prof. Peter Slee 28 February 2012
- 8. Student Expectations • Conflicting Expectations • Conflicting Motivations • Motivation is key Prof. Peter Slee 28 February 2012