Hélène de Maleissye

Paris Area, France France

Founder & CEO @ Indiciel.fr : Innovation & brand management, optimization & evaluation, MarCom strategy, Design thinking

Advertising / Marketing / PR

I help clients build brands driven by innovation. This begins with human-centered insights and ends with the design of products, services, retail environments, and business models. I'm experienced in developing, launching and managing business. Working in both the B2B and B2C environments has given me the insight to be extremely customer-centric in order to meet and excel business goals. I've deep knowledge in the areas of branding , positioning, sizing and segmentation where I work with clients to develop innovative programs and winning formats. I conduct inspiring explorations (ethnographic research, human-centered interview, group interview,expert interview, brainstorm...), invest...