1. Air France
Benedict Gombocz

2. Air France: Background

Flag carrier of France, headquartered in Tremblay-en-France (north of Paris).

Subsidiary of the Air France-KLM Group and founding member of the
SkyTeam global airline alliance.

Serves 36 destinations in France (as of 2013), operating global scheduled
passenger and cargo services to 168 destinations in 93 countries (includes
France‟s departments and territories); also carried 59,513,000 passengers in
2011 alone.

Its international hub is at Paris Charles de Gaulle Airport; Paris Orly
Airport, Lyon-Saint Exupéry Airport, Marseille Provence Airport, Toulouse
Blagnac Airport, and Nice Côte d‟Azur Airport serve as smaller hubs.

Its company headquarters, formerly in Montparnasse, Paris, are located on the
property of Paris Charles de Gaulle Airport, north of Paris itself.

Founded on 7 October 1933 from a merger of Air Orient, Air
Union, Compagnie Générale Aéropostale, Compagnie Internationale de
Navigation Aérienne (CIDNA), and Sociérté Générale de Transport Aérien
(SGTA).

Was, between 1950-1990, one of the three primary Allied scheduled airlines
operating in Germany at West Berlin‟s Tempelhof and Tegel airports.

Bought the operations of France‟s domestic airline Air Inter and global
competitor UTA (Union des Transports Aériens) in 1990.

Served as the principal national flag carrier of France for seven decades
before it merged with KLM in 2003.

Carried 43.3 million passengers between April 2001-March 2002; had a total
income of €12.53bn.

Ranked as the biggest European airline in 2004, with 25.5% total market
share; was the world‟s biggest airline with respect to operating proceeds.

Operates a mixed fleet of Airbus and Boeing wide-bodied jets on long-haul
routes; uses Airbus A320 family aircraft on short-haul routes.

On 20 November 2009, Air France introduced the A380, with service to New
York-JFK from Charles de Gaulle Airport.

The majority of Air France‟s regional domestic and European scheduled
services with a fleet of regional jet aircraft are operated by its regional airline
subsidiary HOP!

3. Air France-KLM merger
symbols

4. Air France: Hubs, focus cities, and
subsidiaries

Hubs:
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
Paris-Charles de Gaulle Airport
Paris Orly Airport
Focus cities:
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Marseille Provence Airport
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Nice Côte d‟Azur Airport
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
Lyon-Saint Exupéry Airport
Toulouse-Blagnac Airport
Subsidiaries:
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CityJet
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HOP!
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Transavia.com France

5. Air France: Livery

The current livery of Air France is a “Eurowhite” scheme that
consists of a white fuselage with the blue Air France title and
design.

The tail is white with a row of parallel red and blue lines
across at an angle, with a small European flag at the top; this
livery has been used since the late 1970s.

Air France had a bare-metal underside that expanded up to a
blue cheat-line running across the cabin windows before the
“Eurowhite” livery; the fuselage was again white over the
cheat-line, with both Air France titles and a French flag.

The tail was white with two wide blue lines, which diminished
from the tail‟s back, meeting at point by the front bottom; with
slight variations, this standard livery would emerge on all
post-war Air France aircraft until the late 1970s.

To coincide with Air France‟s new logo in 2008, a new livery
was disclosed.

With the 2008 livery change, the tail was slightly
modified, with three blue bars (instead of four) running down;
the bars also now bend at the bottom, which mirrors the
logo‟s design.

6. Air France: Marketing

“The World Can Be Yours” by Telepopmusik is the new
official song played both before and after Air France flights
(during boarding and after landing).

Air France has used various admired music groups for its
marketing and onboard ambience, ranging from The
Chemical Brothers in 1999 to Telepopmusik in 2010.

7. Air France: Uniforms

Air France uniforms indicate specific ranks of the flight
attendants; for example, two silver sleeve stripes indicate a
Chief Purser and one silver sleeve stripe indicates a Purser.

Flight attendants have no sleeve stripes.

The female cabin crew uniforms feature the stripes on the
breast pouch, in contrast to the sleeve for their male
counterparts.

French fashion designer Christian Lacroix designed the
current Air France uniform.

8. Air France: Logo

Upon its founding, Air France assumed the seahorse logo of
its forerunner Air Orient, called the hippocampe ailé
(sometimes mockingly called la crevette – or shrimp – by its
employees), as its symbol.

The hippocampe ailé was featured on the nose section of
aircraft next to the Groupe Air France title before the AirFrance KLM merger; following the merger, the Air FranceKLM logo was substituted at the nose area on both Air
France and KLM aircraft (in place of the KLM/Northwest
“Worldwide” reliability mark featured on KLM aircraft between
1993-2002), and the hippocampe ailé was moved to engine
nacelles.

The acronym AF was also used importantly featured on the
airline flag and signage.

Air France formally changed its logo to a red stripe on 7
January 2008.

9. Air France: Destinations

Air France, from 2011, is a full service international airline.

Air France operates flights to 36 domestic destinations and
168 global destinations in 93 countries (includes Overseas
departments and territories of France) across six major
continents; this includes Air France Cargo services and
destinations served by franchisees Air Corsica, CityJet, and
HOP!

The majority of Air France global flights operate flights from
Paris-Roissy Charles de Gaulle Airport; as part of the Air
France-KLM regional offensive that permits the airports to
become significant European airports, Air France additionally
has a significant presence at Paris-Orly, Lyon-Saint-Exupéry,
Marseilles Provence, Toulouse Blagnac, Nice Côte d‟Azur,
and Bordeaux-Merignac airports.

New routes and codeshare agreements are taking shape as
Air France becomes more of a strategic partner of Delta Air
Lines and Alitalia through the SkyTeam alliance and a large
joint enterprise.

10. Air France: Codeshare
agreements

Air France, besides its subsidiaries CityJet and HOP!, and its
SkyTeam alliance partnership, offers frequent flyer partnerships with
almost two dozen airlines (from June 2013):
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Air Berlin
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Air Corsica
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Air Madagascar
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Air Mauritius
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Air Seychelles
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Air Serbia
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Air Tahiti Nui
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airBaltic
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Aircalin
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Alaska Airlines
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Austrian Airlines
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Azerbaijan Airlines
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Bangkok Airways
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Bulgaria Air
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Chalair Aviation
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Cyprus Airways
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Estonian Air
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Etihad Airways
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Finnair

Flybe

Georgian Airways

Gol Transportes Aéreos

Japan Airlines

Jat Airways

Jet Airways

Luxair

Middle East Airlines

Rossiya

Royal Air Morac

TAAG Angola Airlines

Ukraine International Airlines

WestJet

11. Air France 777-328ER in SkyTeam
livery, Paris Charles De Gaulle Airport

12. Air France: Old and new logo

13. Air France Airbus A321, Amsterdam
Airport Schiphol

14. Air France Airbus (and American Airlines MD80), Newark Liberty International Airport

15. Air France 747-400, Boston
Logan International Airport

16. The End

YouTube links:
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Air France Commercial 2011 - L'Envol - Mozart K488 Adagio:
https://www.youtube.com/watch?v=J6bGnSEwdKY
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Air France Commercial 2013 „Women‟ 2013:
https://www.youtube.com/watch?v=vBqGYSimQOA
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Air France Safety Video (All French):
https://www.youtube.com/watch?v=e4uxveoggD0