This document provides details about opening a new cafe lounge called Crystal Lounge in Girgaum Chowpatty, Mumbai. It includes information about the location, management team, staffing, target market, menu items, daily offers, marketing plan, SWOT analysis, competition strategy, quality management, and conclusion. The key points are that Crystal Lounge will be located in a prime area of Girgaum Chowpatty, will target the upper middle class aged 18-50, and will provide a variety of food and drink items along with a relaxing atmosphere.

2. LOCATION
•Girgaum chow patty in Mumbai
•The location is ideal for a cafe lounge as it is located in the prime
area with a good frontage and area of 10,000 sq. Ft along with
parking area available for 10 cars
Timings : 9:00 AM – 4:00 PM
5:00 PM – 3:00 AM
Address: H2O Water Complex,
Chowpatty GirGaum, Mumbai.

3. MANAGEMENT
Jenisha
GENERAL
MANAGER
EKTA
MANAGER
Priyank
HEAD CHEF
Hiral
CASHIER &ACCOUNTS MANAGER
Anusha
SUPERVISER
Anam
SENIOR
MANAGER

4. Qualifications
 Head manager –Jenisha Tated has acquired an
MBA
 Senior manager- Anam Mukadam has studied
diploma in management.
 Manager-Ekta Singh has done diploma in
management
 Head chef-Priyank shah has done hotel
management
 Supervisor –Anusha shetty has done MBA in
hotel management
 Cash and Accounts manager –Hiral oza has done
certificate in cash management

5. Staffing
Approximately the staff consist of 7-8 servers
on weekdays and 10-12 servers on weekend.
There will be two chefs, 4 bartender 6 cocktail servers, one hostess
and, 3 dish washer , one kitchen helper, 4 bouncers,3 busy boy and
one floor manager
Target market
The target in this market is upper middle class
from ages ranging between the ages of 18- 50
in a sharp atmosphere with a great friendly
service.

6. Chocolate Theme And Outside View.

7. Crystal Theme

8. Kitchen And Washroom

10. Disc Area

11. Entrance Of The Lounge

12. “Why Choose Us”
 Food
 Bar
 Offers
 Music
 Other facilities
 Valet parking
 WIFI
 Separate smoking zone
 Accept all major cards

13. What We Offer!!

15. SIZZLERS
 Momo’s 150
 Mexican red hot nachos 250
 Red hot chicken 300
 Milanese pasta bowl 250
 Honey chilly crispy 150
french fries
 Italian delight pizza 250
 Oriental rice bowl 435
 Crispy chicken 400
 Crispy veg steak 200
BEVARAGES
 Black coffee 70
 Mimosa 200
 Beer starting from 170
 Juices 120
 Cappuccino 75
 Soft drinks 30
 Hot chocolate with
whipped cream 200
 Premium coffee 90

16. SMOTHIES
 Strawberry banana smoothie 250
 Strawberry smoothie 210
 Chocolate smoothie 250
 Protein berry smoothie 275
SALADS
 Greek salad 135
 Asian chicken salads 200
 Mexican salad 145
BAKERY ITEMS
 Mimi’s classic muffins 100
 Blueberry apple nut 125
 Chocolate chip cookies 150
 Cup cakes 65
 Chocolate crunch 120
 Brownie 105
 Chocolate croissants 65
 Chocolate chip cakes 100

17. DAILY OFFERS

18. We don’t say no for what you need, but if you get sick, oh
man!!!
1000 bucks extra fine you pay for every puke indeed!!!!

20. Marketing Plan:

21. Product:
 Offers a wide variety of products such as hot
and cold beverages in the
morning and starters and drinks
at night.
 Has an exquisite selection of hot and
cold chocolate drinks, which also
includes a wide section for alcoholic drinks.
 With our lounge transforming from day to
night, what remains is our good
service and our exclusive quality.

22. Price:
 Crystal lounge” seeks to attract
customers who can afford to
pay for our high quality.
 Our target customers are mainly
middle to high class people.
 We can afford to increase prices ,
thus increase revenues on one hand.
 On the second hand, target those
highly classed people
 Cover charges – Rs.2000, Free for
couples.

23. Place:
 It is full of students,office
goers and many tourists who
wander on its streets.
 We intend to open our lounge in
Girgaum Chowpatty.
 Our strategic location will
allow us to be comfortable exposing
our products to our target
customers

24. Promotion :
 Distribution of pamphlets outside malls, nearby
colleges & offices.
 Magazines & Newspaper
 Have our own website.
 Ads on online Sites such as Facebook & Google
 Tie up with SnapDeal(for inaugural offers)
 Issue VIP cards.

25. SWOT Analysis
Understand Your Business Better Through

26.  A new idea!
 Attract Customers
 High quality
Products
 Best suited for Students.
STRENGTHS

27. •People may not grasp it easily.
•Many Competitiors
•Possibility of
failure
•Targets a single
social class
•Extra cost
Weaknesses

28. Opportunities

29. •The bad economical situation in the country
•Increasing taxes will increase our start up costs
•Competitors copying on the idea
•The high influence of word of mouth

30. COMPETITION AND STRATEGY

31. Because the market is saturated with likes of our café we find
ourselves facing many competitors that also bring a special concept
into the market.
Our competitors are all cafés, pubs and lounges in the are
surrounding our store.
Coffee Houses: Costa Coffee, samrat cafe, moshes café,Tease
café, Barista.
Pubs: the traven, vodoo pub, geofferys pub

32. We Offer High Quality Products at Reasonable Price
Constant Innovation
Coordination
Improving Performance
Promotion At Extreme Level
Generate Goodwill

33. Total Quality Management Our aim is to make sure that
we are taking corrective action and achieving our
objectives
and goals. That is why a process of evaluation is needed
from time to time.
Customer-focused.
Process-centered.
Continual improvement.
Fact-based decision making.
 Communications.

34. What should be
controlled
By which activity How often
Customer approval
and
Satisfaction
Suggestions and surveys Monthly
Sales analysis Financial data
Sales data
Monthly
Marketing &
advertisings response
Observation and response from
the customers
2 months
Competitors Investigation and
Observation
3 months
Employees Training 3 months
Performance and Market research 3 months
Service Recovery

35. Conclusion
 Crystal provides a perfect & sombre ambeiance for all.
 Spend your entire day here with the sea.
 A Place to relax.
 We know Our Customers very well!

36. Anyone looking for a Perfect Place to Chill & Party….
All We can say is that This Is the Place to Be!!!