2. SoV M2 PROIZVOĐAČI
SOV M2 x SNU YTD 2013
PO
SNU
SKU
HENKEL GROUP
26.70%
128
236
501
L'ORÉAL GROUP
24.90%
126
240
569
92
188
374
43
56
107
24
43
56
18
20
46
91
185
223
PROCTER & GAMBLE
21.90%
ILIRIJA D.D.
BEIERSDORF AG
KOZMETIKA AFRODITA
D.O.O.
Brands outside selection
8.80%
5.00%
1.40%
11.30%

3. EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
HENKEL GROUP
6.1
L'ORÉAL GROUP
PROCTER & GAMBLE
2.2
-4.9
ILIRIJA D.D.
0.6
BEIERSDORF AG
-0.3
KOZMETIKA AFRODITA D.O.O.
Brands outside selection
0.2
-4

4. 0.00%
1.00%
0.50%
2.00%
2.20%
2.30%
2.40%
4.70%
4.80%
6.30%
6.70%
7.20%
8.30%
8.80%
16.10%
26.80%
SOV RETAILERS
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%

5. SoV M2(SNU)
Proizvođača po trgovinama
0.80%
4.10%
9.70%
17.90%
25.90%
15.40% 13.80%
3.20%
20.80%
HENKEL GROUP
11.30%
9.40%
46.20% 13.80%
12.50%
26.70%
16.40%
32.30%
6.60%
48.80% 46.20%
10.70% 21.30%
1.20%
1.00%
20.80%
87.10%
27.40%
21.10%
3.40%
37.20%
4.80%
16.40%
10.10%
1.00%
7.50%
4.00%
3.30%
3.20%
4.90%
1.90%
2.60%
2.00%
17.20%
18.90%
KOZMETIKA
AFRODITA D.O.O.
6.70%
13.30%
30.90%
BEIERSDORF AG
ILIRIJA D.D.
8.30%
20.00%
17.20%
9.80%
23.70%
4.70%
2.30%
33.30%
19.20%
32.30%
33.00%
L'ORÉAL GROUP
3.80%
1.90% 100.00%
18.60%
15.40%
PROCTER &
GAMBLE
44.30%
31.00%
19.40%
Brands outside
selection
19.60%
8.50%
42.60%
33.30%
33.30% 34.20%
23.10%
20.20% 22.60%
3.40%
4.20%
0.00%
25.60%
28.80%

6. Brend vs Private Labels SoV
SNU X M2
Privatna robna marka
4%
Nacionalna robna marka
96%

7. HIT PROIZVOD

8. Hvala na pažnji
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ernest@hiper-com.com
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