2. 2013 JAN - FEBR VS 2012 JAN - FEBR
PCS = picture/insertion
WU = Weighted Unit
SKU = SKU
How do we count, taking as example
the picture on the left:
1 PCS (picture/insertion)
3 WU (we have 3 type of products, from 3
different families)
7 SKU ( 3 color cream, 3 shampoo, 1 shave
cream)
Analyzed markets: ALL RETAILERS = 100%
-PERSONAL CARE (body care, hair ALL BRANDS = 100%
care, DEO, face care) INDEX USED: PCS
-MAKEUP
3. 2013 JAN - FEBR VS 2012 JAN - FEBR
Personal care & Beauty & Cosmetics split by Retailer
2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13
Retailers
% Val. % Val. %
METRO 8.50% 100 7.00% 91 -9.00%
SELGROS 11.30% 132 9.30% 121 -8.30%
LIDL 1.30% 15 1.20% 15
PENNY MARKET 3.70% 43 6.50% 84 95.30%
XXL MEGA DISCOUNT 4.20% 54
PENNY XXL 4.10% 48 0.80% 11 -77.10%
CARREFOUR 9.10% 107 7.50% 97 -9.30%
CORA 11.20% 131 9.30% 121 -7.60%
KAUFLAND 5.10% 60 5.60% 73 21.70%
REAL 9.10% 106 7.10% 93 -12.30%
BILLA 5.30% 62 4.70% 61 -1.60%
CARREFOUR M 0.10% 1
MEGA IMAGE 4.20% 49 4.30% 56 14.30%
PROFI 0.40% 5 0.50% 7 40.00%
Other Retailers 26.70% 312 32.00% 416 33.30%
4. 2013 JAN - FEBR VS 2012 JAN - FEBR
Personal care & Beauty & Cosmetics category split by Producer
2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13
Brands
% Val. % Val. %
PROCTER & GAMBLE 14.30% 167 14.10% 183 9.60%
HENKEL KGAA 14.40% 168 10.50% 137 -18.50%
UNILEVER 7.90% 92 8.80% 115 25.00%
BEIERSDORF AG 11.50% 134 11.60% 151 12.70%
L'OREAL GROUP 9.70% 113 7.80% 101 -10.60%
COLGATE-PALMOLIVE 8.00% 94 7.90% 103 9.60%
OTHERS 34.40% 402 39.40% 512 27.40%
7. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
8. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
9. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
10. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
11. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
12. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
13. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
14. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
15. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
16. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
17. 2013 JAN - FEBR VS 2012 JAN - FEBR
Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category
split by 2013 JAN - FEBR VS 2012 JAN - FEBR (PCS)
18. 2013 JAN - FEBR VS 2012 JAN - FEBR
Brands Typology distribution Personal care & Beauty & Cosmetics Category
2013 JAN - FEBR VS 2012 JAN - FEBR (PCSM2)
YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13
Brands
% Val. % Val. %
NATIONAL BRAND 93.40% 1093 92.90% 1209 11.10%
PRIVATE LABEL 6.60% 77 7.10% 92 19.50%
20. 2013 JAN - FEBR VS 2012 JAN - FEBR
TOP 5 most promoted SKU in Personal care & Beauty & Cosmetics category
(sorted by qty. of promotions)
2013 JAN - FEBR VS 2012 JAN - FEBR
Qty. CARREF
Producer Brand Article Packaging CORA KAUFLAND REAL METRO SELGROS OTHERS
article OUR
PROCTER & GAMBLE HEAD & SHOULDERS SAMPON ANTIMATREATA 1 BUC. 400 ML 14 2 3 1 2 1 2 3
PROCTER & GAMBLE WASH & GO SAMPON 1 BUC. 400 ML 13 1 2 1 2 7
UNILEVER DOVE DEODORANT SPRAY 1 BUC. 150 ML 10 2 1 7
HENKEL KGAA FA DEODORANT SPRAY 1 BUC. 150 ML 10 1 1 1 7
L'OREAL GROUP ELSEVE SAMPON 1 BUC. 250 ML 9 1 1 2 5
21. 2013 JAN 2012 – VS 2012 JAN - FEBR
MARCH - FEBR FEBRUARY 2013
SAMPON ATIMATREATA – HEAD&SHOLDERS – 400 ML
PRODUCT SESONALITY
This SKU was promoted 97 times in the last 12
months, in 13 Retailers, 5 different
distribution channels.
Price evolution during the last 12 months
22. 2013 JAN 2012 – VS 2012 JAN - FEBR
MARCH - FEBR FEBRUARY 2013
SAMPON – WHASH & GO – 400 ML
PRODUCT SESONALITY
This SKU was promoted 55 times in the last 12
months, in 14 Retailers, 6 different distribution
channels.
Price evolution during the last 12 months
23. 2013 JAN 2012 – VS 2012 JAN - FEBR
MARCH - FEBR FEBRUARY 2013
DEO SPRAY – DOVE – 150 ML
PRODUCT SESONALITY
This SKU was promoted 51 times in the last 12
months, in 14 Retailers, 5 different distribution
channels.
Price evolution during the last 12 months
24. 2013 JAN 2012 – VS 2012 JAN - FEBR
MARCH - FEBR FEBRUARY 2013
DEO SPRAY – FA – 150 ML
PRODUCT SESONALITY
This SKU was promoted 53 times in the last 12
months, in 15 Retailers, 7 different distribution
channels.
Price evolution during the last 12 months
25. 2013 JAN 2012 – VS 2012 JAN - FEBR
MARCH - FEBR FEBRUARY 2013
SAMPON – ELSEVE – 250 ML
PRODUCT SESONALITY
This SKU was promoted 46 times in the last 12
months, in 13 Retailers, 5 different distribution
channels.
Price evolution during the last 12 months
26. 2013 JAN - FEBR VS 2012 JAN - FEBR
Thank you for your attention
I remain at your disposal for further information or a life demo
Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
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