Just don't do it.pdf

10 presentation mistakes you need to avoid
- Hinal Kotak

Everything I could find about Water on the Internet
✓Water is essential for life to sustain on Earth*
✓About 70% of the Earth's surface is water-covered
✓The oceans hold about 96.5% of all Earth's water
✓68.9% of the Earth's fresh water exists in the form of glaciers
and permanent snow cover
✓About 30.8% of the world’s total freshwater supply is
groundwater
✓I just told you a bunch of interesting facts about Water
✓Now I will come to the main point
✓Almost one fifth of the world's population (about 1.2 billion
people) lack access to clean drinking water
*Source: everythingonwater.com
Image Caption: 1 billion people don’t get access to
portable water
BEFORE

One billion people
lack access to clean drinking water
AFTER

Don’t overdo with irrelevant facts
(Leaves your audience confused)
If need be, limit to 2-3 key facts
(People won’t remember more
anyway)
Get to the Point

Let me show you how verbose I am
Words words words words words words words words words words words words words words
75+ words per slide = document ≠ slide

Now I’ll read my slide verbatim
Hand over the slides, and take a seat instead!

Range of BlackBerry Products
1. Handheld Devices
1. BlackBerry Aurora
2. BlackBerry Key2
3. BlackBerry XYZ
2. Applications
a) BlackBerry Messenger – BBM
b) Etc. etc. etc.
3. Enterprise Security
a) Embedded systems
i. Hypervisor
ii. QNX OS
b) Unified Endpoint Security
i. BlackBerry Protect
ii. BlackBerry Persona
BlackBerry – a brand of smartphones, tablets, and services originally designed and marketed by
Canadian company BlackBerry Limited (formerly known as Research In Motion, or RIM).
Below is a list of products that BlackBerry produces:
BEFORE

BLACKBERRY
PRODUCTS
BBM and other
applications
Enterprise server,
security tools and
other H/W, S/W
products for
corporate uses
A wide range of handheld devices and tablets
AFTER

Don’t use a lot of text
(People can either read it or listen to
you – they can’t do both)
Don’t read your slides
(People read faster than you speak –
this means you are useless)
Cut the crap

5C Framework
Company: Olympic Games. First held in 1896 in Athens, Greece. Includes
more than 10k make and female athletes from over 200 nations competing in
as many as 28 sports over 17 days. IOC is the governing body of the Games.
OCOG is the host city’s organizing committee (London OCOG here). 2012
Olympic to be held in the UK.
Consumers: Spectators (roughly 30% of total are expected to be Londoners,
25% residents of UK, 20% rest of Europeans and the rest would be people
from the rest of the world), journalists and media personnel, Olympic and
political dignitaries.
Collaborators: Government of the host nation (UK here), domestic and
international sponsors, broadcast partners, media and licensees.
Competitors: Major sports events scheduled to fall somewhere around the
Olympics schedule
Context: The ticketing head, Paul Williamson, had to set the prices of the
tickets of the London Olympic Games, ensuring a minimum revenue of $650
million, at the same time ensuring maximum attendance, that too with the right
kind of audience. He also had to keep in mind that the event would be
marketed as “Everybody’s Games” and hence the tickets prices should reflect
the same message.
BEFORE
How much does an extra slide cost?
₹ 0.00

Don’t have multiple ideas in a single slide
(reduces text, improves representation,
helps you with timing, prevents people
from skipping ahead)
One idea/point per slide

• Here’s the explanation of
these charts and graphs
• Some more explanation
• Now I get to the conclusion of
my analysis
• Some more explanation
BEFORE

Don’t bake in detailed data/ charts
(People won’t have time to chew on a
lot of complex details)
Convert raw data to meaningful
information
(Do the hard work)
Focus on the insight

• Random order
• No head-body-tail
• Drifts from the main idea
• Etc. etc.
All over the place…
What are you trying to convey?

• Chronological
• Problem-Solution
• Cause-Effect
• Story (people love & resonate with stories)
• Any fancy stuff (if it makes sense)
Content Structure

• Sum it up on the back of a business card
• Explain the essence in 3-5 mins
Central Idea

Don’t be random
(Organize your thoughts)
Any structure shall do
(As long as it is memorable)
Find out the 3 key takeaways of your
presentation
Stick to your goal

A Case Study on BlackBerry
(also called Research in Motion – RIM)
Peter Parker
Student id: 123
ABCDE Institute
Empire State University, New York
University
Logo
BEFORE

What
happened to
BlackBerry?
A presentation on
Research In Motion (RIM) Aka BlackBerry
AFTER

THE
EDUCAT ION
GAP
HOW TO BRIDGE
THE GAP
BETWEEN WHAT
OUR KIDS LEARN
IN SCHOOLS
TODAY
AND WHAT THEY
REALLY NEED TO
SUCCEED
TOMORROW
- Peter Parker

Please do not use more than 2-3 font styles
Comic sans MS is not cute, it’s silly
You can use size to create an impact
Here’s the thing - ALL CAPS can make a statement
Bold is certainly bold & colour draws attention

This is what poor contrast looks like
This is what better contrast looks like
Avoid light colored text, unless on black

This is what poor alignment looks like
Photo credits
Photo Caption
BEFORE

This is what better alignment looks like
Photo credits
Here goes the image caption…
AFTER

People remember
10% vs 65%
of what they hear of what they hear and see
This doesn’t mean you overkill with irrelevant pictures

Design ≠ Decorate
Less is more
Whitespace is good to have
Keep it simple

Don’t go unprepared
(Rehearse - there’s no shortcut)
Don’t sing a lullaby
Talk to the audience, not to the mic
Break the monotony

If you leave with only one slide, it should be this one.
And, always recap…
1. Content: Don’t be extraneous
2. Structure: Don’t mess it up
3. Design: Don’t be boring
4. Delivery: Don’t go unprepared

CREDITS
• Fight the Power(point)! by Todd Reubold
• You suck at PowerPoint! and Steal the Presentation by Jesse Desjardins
• Death by Power Point and Presentation Secrets by Alexei Kapterev
• Designing Presentations by The Media Kitchen
• Articles and blogs by Nancy Duarte
• Articles and blogs by Garr Reynolds
• Articles by Alana Pirrone
• Pictures: Available for free on the web
• Nike Fonts: allfreefonts.co
• Theme: colorlovers.com

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