2. About American Eagle Outfitters
Competition
Digital Strategy
• Goals
• Target Audience
• The Big Idea
• Tactics
• Key Performance Indicators
• Budget

5. • 1. Engage more with social media users
• 2. Raise search for American Eagle Outfitters through
Google
• 3. integrate more deals and coupons

6. • Men and Women
• Ages 16-28

7. Show people how affordable AE clothes are
and how easy they are to get.
• Make more people aware through social
media
• Cross consumers mind when online
shopping
• Make incentives to buy

8. • Over 8 million likes
• 38 thousand people were talking about AE
• 177521 people have checked in
What does this say about AE?
That people already like them and their quality clothing
How to keep a good thing going:
• Post about Sales and Deals for the store
• Continue posting outfit trends

9. Social Media
#AEtrend

10. Young adults are all about the sharing looks/ideas,
using social media, and online presences so by
relating to them online American Eagle Outfitters can
show them how easy it is to dress in AE, buy it, and
wear it.
Making contests and including promotions will
entice the customer to shop at AE.
#AEtrends

11. • Integrates mix and match design for the
contest
• Has special coupon and Aerewards
• Offer free music downloads of store
soundtrack

12. • Google Analytics
• Google Adwords
• Mobile App
• Social Media

13. • 6 month campaign
• March through August (summer
shopping and back to school
shopping)
• 5 executions
• $100,000 total

14. Mix and Match to create the better
you!
• Trendy
• Affordable
• Fun
• Easy to buy
• Quality Clothing