Social Media in Social Good
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How to implement social media into your nonprofit's marketing plan and why there is no reason not to. This presentation also includes creative strategies I've seen being used by other companies and nonprofits.
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Social Media in Social Good
- 1. Social Media in Social Good WHERE WE’RE AT & WHERE WE’RE HEADED
- 2. About moi
- 3. Quick poll I think I’m in the wrong session. Sit down Hilary, I got this. I know enough it takes two hands to hold all my knowledge. I’m familiar, I had a MySpace page. Fist bump, I know enough to be dangerous.
- 4. Takeaways part un Schedugram IFTTT Feedly Buffer Nuzzel Digg Deeper Swayy Pocket
- 5. or ? Social media is a free tool Social media is a quick easy way to promote our business Everyone’s on [insert latest greatest social platform], we should too. Our donors/demographic aren’t on social media We’ll get an intern to handle it We don’t have the time We don’t have enough to talk about
- 6. “Social media is free.” No it’s not. “Social media is quick & easy.” No it’s not.
- 7. What are your goals Engaging community Retaining donors Acquiring donors Generating brand awareness Building thought leadership “Our goal is to strengthen our community of supporters.”
- 8. Takeaways part deux Search Instagram for content Upload email lists to Facebook Impressions versus reach
- 9. “I’ve heard Wakie is the latest platform, let’s get a Wakie account.”
- 10. “Our demo is not on social media.” Most demos are on social media Facebook Grandma checking up on her grandkids Twitter Media Instagram/Snapchat Next gen of donors Pinterest Bloggers
- 11. Takeaways part trois Social SEO Make sure websites are mobile-friendly
- 12. “John’s sister Mary plays tennis with Nancy who lives next door to someone who has a kid who is a freshman in the business school at USC and wants to run our social for July.” Social media is growing 3x faster than email Email lists grew over 11% Brand messaging Crisis communication In-tune Donate now buttons .before@ Saving Snapchats
- 13. “We don’t have the time.” Do you have a phone? Twitter multi-profiles Instagram multi-profiles iPhone/Android integration 30 minutes a day Schedule your retweets
- 14. Takeaways part quatre Hashtags (ps. my dad still calls it a pound sign) Good hashtag – Put your kid in a neon yellow shirt and he’ll be much easier to find. Do a search for all kids in a neon yellow shirt and that will eliminate a lot of kids to help narrow your search. Bad hashtag – Put your kid in shorts. Do a search for all kids in shorts. You’re going to narrow down some, but not a whole lot.
- 15. # Frequently used #impact #fundraising #volunteer #donate #nonprofit #socialgood #philanthropy #donorlove #startinggood Nonprofit hashtags #nptalk #nptech #npcomm #npcons #npmc #socentchat #SM4NP
- 16. “We don’t have enough to talk about.” 80/20 rule Humor Babies Heartstrings Hunger Real-time Caption-this Fill in the blank
- 17. Takeaways part cinq Podcasts – Social media – Social Media Examiner Show, Online Marketing Made Easy with Amy Porterfield, Social Media Pros Podcast Nonprofits – Nonprofits are Messy, The Nonprofit Ally Podcast (focus on social), Nonprofit Leaders Podcast Facebook and LI groups for references, networks Blogs www.bethkanter.org
- 18. Things I’m crushing on Customer service Creative use of new features
- 19. Things I’m crushing on Snapchat filters Custom Snaptchat filters
- 20. Things I’m crushing on Bringing offline engagement online Step n’ repeats Mini photo booths Social happy hours
- 21. Things I’m crushing on Repurposing Facebook LIVE content Download HD file, upload to YouTube 30 second version for Twitter 60 second version for Instagram Transcribe into blog post & embed into website Creating events for Facebook Live streams
- 22. Things I’m crushing on Facebook events Snapchat running stories Not posting too much No more Periscope, hello Twitter LIVE Instagram analytics (well, all analytics really)
- 23. Takeaways part six Repost app @ihavethisthingwithfloors, 711k+ followers #ihavethisthingwithfloors, 350k+ posts
- 24. Where it’s going… Virtual reality Increased social and e-commerce 360 degree videos Snapchat memories